You have been told to never judge a book by its cover. For Orlando, its cover is painted with the magic of Disney and other whimsical attractions, beckoning the eye to come and admire its exterior. But under its cover, Orlando is filled with stories that go beyond the "land of make believe", and are waiting to be uncovered.
UNCOVERED combines three creative outlets to interpret the stories of three different books, with fashion being the main focus. The hope is to intrigue Orlando visitors and natives alike to see beneath the cover of this city, exposing them to the characters of this community's story, purpose and heart that lay hidden in the crevices between the lines.
Last summer, as one of my program's portfolio requirements, I had to create self promo pieces that showed a mixture of my skills and interests. Since I love telling stories and love fashion, I decided to make miniature lookbooks based off of children's stories.
Because of my very tight student budget at the time, I had to photograph, print, and bind the books myself. Even though I accomplished the task, it was not at the magnitude I wished it could have been had I had a bigger budget. Afterwards, I applied for a graphic design internship at Orange County Library in Orlando and was hired for half a semester. During that time, a conversation came up about ways to increase foot traffic and interest in the library. I thought back to my self promo piece and thought what if I turned this into a paid event where I offered a discount to anyone who signed up for their free library card. I sought out Art House Orlando and pitched the idea to them and to the designer at OCLS and both were excited to see my idea unfold.
So, in partnership with the AHO and OCLS, I am orchestrating an event that will take the collaborative effort of local artists of different mediums to show what talents and creativity lay hidden in Orlando. For our first year, the books being represented will be The Great Gatsby, Where the Wild Things Are, and Divergent. Although the Kickstarter goal is set at $3,500, ultimately $8,000 will be needed to make this into what I have envisioned. The $3,500 will at least help get the project off the ground and running. Here is how your donation will aid in this project:
1. Stylists and photographers will come together with a way to interpret the book assigned to them through fashion and photography. The clothing that is needed to style the shoot as well as any additional equipment photographers may need for the shoot will need to be funded.
2. Lookbooks will be created from each story interpreted. This will photographically not only tell the story of each book, but also tell the story to intrigue sponsors with the work in progress. These will also be something we offer to guests who purchase VIP tickets to the fashion show in November.
3. Marketing and promotional material including a website, flyers, tickets, etc. will need to be printed.
4. The location for the show needs to be booked.
5. All extras such as lighting, seating, decor, entertainment, etc. also need to be funded
These are some of the talented people coming alongside of me to see this project through:
Holly Harris from Canvas Coalition
Jessie Sanders from DRIP
Paul and Paulina Lazzeri of The Originative
Josh Owen of Willard Randall
Ashante Greenlee of NOMAAD
I appreciate each and every dollar that is given to fund this project to turn this idea into something that will hopefully benefit our community in the long run! And again even if the $3,500 is met before the deadline, please don't let that stop you as we hope to get as close to $8,000 as we possibly can! Thank you so much!
Video shot by Frankie Alduino
Edited by mm
Music by Broke for Free at:
Risks and challenges
Right now, my biggest obstacle is raising the money. I have been fortunate enough to have those around me see the potential of this idea enough to want to be a part of it and help make it into what it could be. Everything else is minor compared to that and if they arise, I have factored in enough time into my timeline to afford for those setbacks.Learn about accountability on Kickstarter
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