$2,050
pledged of $35,000pledged of $35,000 goal
24
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Wed, January 17 2018 3:54 AM UTC +00:00
Peterson's PretzelsBy Peterson's Pretzels
First created
Peterson's PretzelsBy Peterson's Pretzels
First created
$2,050
pledged of $35,000pledged of $35,000 goal
24
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Wed, January 17 2018 3:54 AM UTC +00:00

About

For no less than 23 years, freshly baked soft pretzels have not been available in Juneau, Alaska. We changed that in the summer of 2015 launching Peterson's Pretzels using a homemade cart and renting a church kitchen. 

Our first home-made pretzel cart
Our first home-made pretzel cart

We sold pretzels all summer long, regardless of the weather. And at times the weather was terrible; blowing rain and wind. It was challenging weather in which to sell. We also had no electricity so we couldn't keep our pretzels warm. People bought them anyway. And we began establishing a local following. 

Our second summer was a repeat of the first but with two pretzel carts. Demand was increasing for our product as locals and tourists alike began reviewing our product on travel sights and word spread about the high quality and freshness of our pretzels. We recognized we needed our own kitchen. So we designed a food trailer specifically for making our pretzels. 

The trailer has worked great but demand for our pretzels keeps growing as we expanded our offerings to include pretzel platters. These are a big hit with the many local businesses as well as private parties. But we don't have the room in the trailer for making more than a couple platters at a time. And the final limitation of the trailer is the weather. 

The cold maritime climate in Juneau 5-6 months out of the year restricts our ability to remain open year round which impedes our growth and ability to serve the community. We want to offer our pretzels to the community year round, expand our menu options, and increase production. 

Our food trailer can't operate during winter months but our customers often stand in the rain to buy our pretzels.
Our food trailer can't operate during winter months but our customers often stand in the rain to buy our pretzels.

Recently, we were contacted by a local building owner and invited to view a property available for lease in downtown Juneau, next to the soon to be open Devil's Club Brewery. With both this brewery and Barnaby Brewing  just around the corner, we knew  "this was the spot" to make our pretzels.  

HOW WILL FUNDS FROM THIS KICKSTARTER BE USED?

Funds generated from this Kickstarter will go directly to purchasing an electric convection oven, electric cooktop, 2 proofer/food warmers, exhaust hood and ventilation system, freezer and refrigerator, ice machine and other incidental pieces of equipment. Additionally, money garnered through this Kickstarter will help pay for minor construction and installation of the equipment.  We're entering our third year of operation and have all the bakeware and point of sale equipment and don't require funds for those. 

HOW WOULD BEING FUNDED HELP OUR BUSINESS

Should we get fully funded, we will immediately move forward with the purchase of the necessary equipment. A store front will allow us to expand our menu options, increase marketing of our pretzel platters and pretzel bite options, and allow extended hours of operation. 

Our current pretzel flavors and products:

  • Traditional Pretzels
  • Everything Pretzels
  • Jalapeno Pretzels
  • Italian Parmesan Pretzels
  • Cinnamon Sugar Pretzels
A Super Bowl Party Favorite
A Super Bowl Party Favorite

 

 

Our pretzel bite box is very popular.
Our pretzel bite box is very popular.

 

Risks and challenges

RISKS AND CHALLENGES

1)The space we've been offered is currently being renovated and is located adjacent to the soon to be open Devil's Club Brewery in downtown Juneau.
The space has primarily been utilized for retail rather than for food production and requires an innovative approach to venting the heat and water vapors from the cooking area as the ventilation ducts can't extend to the roof but rather must be vented to the front of the building.

2) Acquiring the equipment for this project is critical to making this project a reality. Since we just purchased our food trailer one year ago, we weren't expecting the good fortune of being offered a location in downtown Juneau suitable for our business. It simply fell into our laps and we need to act.

3) Most restaurants have floor drains as well as grease traps. We will seek a waiver for an in floor drain typically found in most restaurants as well as the grease trap since we do absolutely no cooking that results in grease entering the plumbing system.

4) The limited market in which we are offering our rewards may pose a challenge to funding. Our pretzels are baked fresh and we add no preservatives. They are made to be eaten promptly while warm and fresh. We can't ship our pretzels which limits our audience to our immediate community of 31,000 people.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    Good Karma Supporter

    Given the far reach of the World Wide Web, we wouldn't want to inhibit those from afar who will not receive any of our pretzels as a reward(because we can't ship them) the opportunity to support our exciting project. We appreciate your support, no matter where you are. Your contribution may be instrumental in helping this family continue to grow its modest business. Thank you. Your name and location will be added to our Supporters from Afar section of our Kickstarter supporters page.

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  2. Select this reward

    Pledge $10 or more About $10

    Simply generous

    The Simply Generous supporter is highly appreciated. You earn one delicious Peterson's Pretzel with a dipping sauce. Also we'll show our appreciation by providing you with recognition on our website Kickstarter supporters page and Facebook page.

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  3. Select this reward

    Pledge $20 or more About $20

    Pretzel Apprentice

    The pretzel apprentice will earn permanent recognition on our Kickstarter supporters page as well as our Facebook page. Plus two 6 oz Peterson's pretzels with a dipping sauce. We appreciate your support.

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    3 backers
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  4. Select this reward

    Pledge $35 or more About $35

    Pretzel Maker

    The pretzel maker earns 4-6 oz. Peterson's pretzels of their choice accompanied by 3 dipping sauces. Also permanent recognition on our website's Kickstarter supporters page as well as our Facebook page.

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    4 backers
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  5. Select this reward

    Pledge $50 or more About $50

    The Pretzel Master

    The pretzel master earns a half dozen Peterson's pretzels. Additionally you will receive an 8 oz. container of our Signature Salted Caramel. They will also receive permanent recognition on our website's Kickstarter supporters page and Facebook page.

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    7 backers
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  6. Select this reward

    Pledge $75 or more About $75

    Assistant Head Pretzel Chef

    The assistant head pretzel chef earns a dozen Peterson's pretzels. Additionally you will receive two 8 oz. containers of our Signature Salted Caramel. They will also receive permanent recognition on our website's Kickstarter supporters page and Facebook page.

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    4 backers
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  7. Select this reward

    Pledge $125 or more About $125

    The Head Pretzel Chef

    The head pretzel chef earns 1 pretzel platter consisting of 18 -4 oz. Peterson's pretzels with 3, 8 oz. sauces. They will also receive permanent recognition on our website's Kickstarter supporters page as well as our Facebook page.

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    3 backers
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  8. Select this reward

    Pledge $250 or more About $250

    The Pretzel Entreprenuer

    The Pretzel Entreprenuer will earn 2 Peterson's pretzel bite platters(1 being a Super Bowl Platter) accompanied by 4-8 oz dipping sauces of their choice. Additionally, they will be invited to behind the scenes peak at the making of our pretzels in our new location prior to our Grand Opening in March of 2018. Additionally they will receive permanent recognition on our Kickstarter supporters page on our website as well as our Facebook page.

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  9. Select this reward

    Pledge $500 or more About $500

    A Seat on the Board

    A Seat on the Board supporter will earn 1 Peterson's pretzel bite platter and two Peterson's Pretzels Super Bowl Platters each accompanied by 4-8 oz dipping sauces of their choice for each platter. Additionally, they will be invited to our pre-Grand Opening event for a preview of our menu items and new pretzel flavors. Additionally they will receive permanent recognition on our Kickstarter Supporters page on our website as well as our Facebook page.

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  10. Select this reward

    Pledge $1,000 or more About $1,000

    The Pretzel President and CEO

    The Pretzel President will earn 6 pretzel platters(for each increment of $1,000 contributed) accompanied by 4-8 oz dipping sauces of their choice for each platter. Additionally, they will be invited to our pre-Grand Opening event for a preview of our menu items and new pretzel flavors. Additionally they will receive permanent recognition on our Kickstarter Supporters page on our website as well as our Facebook page.

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  11. Select this reward

    Pledge US$ 2,500 or more About US$ 2,500

    Earn Your Place in Pretzel History

    This supporter will be a pretzel legend. It is for that local business or individual that wants permanent name recognition as one of our menu options. Imagine using one of your own products in the making of our pretzels and having that pretzel referred to by your name or trade name. We'll gladly promote your business entity and product. Wow!
    In addition, you'll be rewarded with 10 pretzel platters(over the next year, or all at once) with accompanying sauces. Additionally, they will be invited to our pre-Grand Opening event for a preview of our menu items and new pretzel flavors. In addition you will have permanent notoriety on our webpage as well as Facebook page.

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Funding period

- (60 days)