What Lydia Made is a contemporary underwear brand focusing on bespoke inclusive sizing, comfort, modern design-led aesthetics, handmade production, and body positivity.
I'm turning to Kickstarter to help me officially launch my brand with a new website and bespoke ordering system, and the creation of additional pattern grading to accommodate a larger audience.
Most underwear brands, even the so-called inclusive ones, rarely cater to every size.
Those with big boobs, flat chests, are plus size, or who are nursing babies, have severely limited choices. I want all of these people to have equal access to the same designs as everyone else!
Ill fitting underwear can really affect your confidence. Not being able to find attractive underwear in your size to start with is even worse!
I want everyone who buys from me to feel beautiful in their purchase and happy in the knowledge that it was created with their specific body as the inspiration. I hope to empower everyone who orders from me to look at their bodies with fresh new eyes and feel beautiful and strong in their skin.
If you are wearing something on your chest all day, you need it to be comfortable.
What Lydia Made bras are made from woven cotton at the front and jersey at the back, to create a moderately structured, breathable fit that works both with and without wires. The 3 panel cups give lift, shape, and separation for comfortable everyday use.
The pants come in high waisted or low waisted styles. They are a classic brief shape for ultimate daily comfort and are made using 100% cotton and/or silky soft viscose depending on the colour way.
Underwear should be made with the same aesthetic eye as you would make any other product or garment. Yet most underwear brands are still making lacy, floral, push up bras that just aren’t comfortable or modern looking.
Using contemporary colours and geometric shapes, the What Lydia Made brand aims to create modern, design led, comfortable underwear. In a range of 10 signature colour-ways, this underwear presents a classic look re-worked in a way that is minimal, beautiful, and fun!
Not pandering to an arbitrary idea of ‘sexiness’ means these are classic pieces that suit any age or size.
It’s good to know where your clothes are coming from. The fashion industry can be a really exploitative place, so I’d like to assure you that every What Lydia Made product is hand made in Glasgow by me, Lydia (hence the name haha).
I charge at a price that gives me a fair wage, allows me to afford materials and other business requirements, and makes sure I’m also being paid for the hours spent doing admin. I'm also committed to paying a fair wage to anyone I take on in future to help me.
ME AND MY BUSINESS
I'm Lydia Morrow, I’m an almost 23 year old woman with an almost 1 year old baby. I run What Lydia Made mostly on my own, with branding and illustration help from my husband Dave, the brain behind Boxdog Inc.
I started my business in January 2017, and despite being in my final year of art school, having a super difficult pregnancy, not to mention the subsequent difficulties with postnatal mental health, I’ve been able to continue to grow my business, and have managed to make and sell nearly 200 bras and sets since!
In the last few months things have really been speeding up. My instagram following has nearly doubled and I get messages daily to ask if I have any kind of waiting list.
My underwear work has been featured in Fashion Fix Daily, and The Pool online and has also recently featured in print in The Skinny.
I have a wonderful community of supporters and customers building up around the brand. These are just some of the kind comments I have received about the underwear:
MADE TO MEASURE
The What Lydia Made bra and pants are made to order based on your personal measurements.
BRAS - available for purchase for £50
The bras I make come in a basic shape and structure that can then be made up with or without underwires and with special features designed for breastfeeding. All bra styles can also be made in any size for people who don’t have breasts and it’s possible to order different strap widths.
PANTS - available for purchase for £25
The pants come in two height options, but of course they finish on different points on different people. They are made in a two-colour panelled design and any custom requirements can be addressed in the notes section of the order form.
The bralette extends 2.5" below bust and doesn't have a back fastener, slipping over the head for a more casual fit.
After the launch of the Kickstarter the underwear sets will be launched in 9 base colour-ways:
No two humans are exactly alike, and yet the fashion industry only promotes one ideal. Using my platform, I intend to to promote realistic and alternative ideas of beauty whilst also reminding people that beauty is not a prerequisite to being a good and whole person, speaking openly about my experiences with body image, mental health, and parenthood.
Normal fashion labels find it hard to support production on a huge range of sizes, but the made-to-measure system allows me to have over 100 pattern sizes in circulation and work with custom requirements in a way that’s not usually accessible at this price point. I’m almost sure that after this Kickstarter I will be one of the only brands in the world selling designs in such a large sizing range!
A positive experience like finding underwear you like in your size can have an impact that goes far beyond an online purchase. I hope to improve mindsets and change minds through my work.
Some very talented and kind artists have donated illustrations and products to make your support very much worthwhile. There are some additional combination offers available when choosing your reward, so make sure to look through them carefully to make sure you don't miss out.
MY ETERNAL LOVE - £3
For less than a fiver you can be the recipient of my undying gratitude and devotion! I know sometimes you just wanna help a friend out but don't want to feel out of pocket, so I've set up this handy little tiny donation level where you can send me a couple quid and I can send you a nice email. Wow! Just like that we've made a connection and you've just made another human feel so thankful and lucky to have friends like you!
VINTAGE DEADSTOCK PATCH - £7
For a pledge of less than a tenner you will be the lucky new owner of one of the amazing vintage deadstock patches that we will be listing in the shop once the website is up! From my carefully curated selection of vintage patches I've chosen my favourite: the FUTURE 2000! The ultimate weird deco sci fi dream patch for just £7- how can you resist? Postage all over the world is FREE on this reward!
SET OF 3 POSTCARDS BY WHAT LYDIA MADE - £10
3 postcards with illustrations of babies and their carers from Lydia's sketchbook. Put them on your wall - send a nice message to a friend - or if you're super organised, Christmas is just around the corner *wink* (additional combination offer available)
*** NEW REWARD ***
A4 PRINT BY CLAUDIA VENERONI - £15
Claudia Veneroni, a great new textile artist who recently made waves at the GSA degree show and beyond with her award winning collection, has generously donated this awesome illustration inspired by our recent photoshoot. It will be high quality digitally printed on A4 matte finish 350gsm 100% recycled paper. This reward will also include a hand written thank you from me on the back of the print and FREE SHIPPING everywhere in the world! (additional combination offer available)
*** NEW REWARD ***
A3 COLOUR-WAYS PRINT - £20
By popular demand, the colour-ways illustration by Boxdog Inc is now available as a new print reward. It will be high quality digitally printed on A3 matte finish 350gsm 100% recycled paper. This reward will also include a hand written thank you from me on the back of the print and FREE SHIPPING everywhere in the world! (additional combination offer available)
A3 PRINT BY ED CHEVERTON - £25 (WLM postcards included)
Ed Cheverton has been one of my favourite artists for a really long time so I was so excited when he agreed to turn an illustration he did for a tattoo of mine into a custom print design that is made specially for this very Kickstarter campaign! The print is of a beautiful happy lil robot boy inspired by my little brother . It will be high quality digitally printed on A3 matte finish 350gsm 100% recycled paper. A perfect reward for those of you who want to help support my vision but don't necessarily want underwear-related prizes haha! This reward will also include a hand written thank you from me on the back of the print and FREE SHIPPING everywhere in the world! (additional combination offer available)
A3 PRINT BY ART BRAT COMICS - £25 (WLM postcards included)
The incredible, inimitable, Canadian powerhouse illustrator Mollie Cronin has created a custom illustration that is made specially for this very Kickstarter campaign! The print is of one of her beautiful, body positive, signature fat babes wearing a set of What Lydia Made underwear. It will be high quality digitally printed on A3 matte finish 350gsm 100% recycled paper. A beautiful, empowering addition to your art collection or a fantastic gift for a friend or loved one. This reward will also include a hand written thank you from me on the back of the print and FREE SHIPPING everywhere in the world! (additional combination offer available)
ONE-OFF POT BY POT YER TITS AWAY LUV - £60
Pot Yer Tits Away Luv has become a bit of a sensation with their body-positive, inclusive, handmade pots showing boobs of all shapes and sizes. For ONE TIME ONLY for this very Kickstarter, they have created a custom made pot showing a pair of boobs in a What Lydia Made bra for one lucky donor! Made with air drying clay and hand-painted in acrylic paint and finished with a water-based varnish, these pots are not for drinking out of- what they ARE for is making your house look amazing! To be the only person in the world who owns a Pot Yer Tits Away Luv x What Lydia Made pot- just pledge here and you'll be sent this amazing hand made pot and a personalised thank you note from Lydia. Shipping is FREE all over the world!
BRALETTE BY FREYA ALDER x WHAT LYDIA MADE - £80
Local Glasgow LEGEND Freya Alder is collaborating with me to make an incredibly limited run of 10 What Lydia Made x Freya Alder bralettes. Made by Lydia with a custom colour way designed by Freya and Lydia, this bralette will feature a specially made brass face button by Freya in her signature style, as well as golden coloured rings and sliders on the straps instead of the standard white or grey. A non- wired, no back fasteners, slip-on bra style with 13mm or 20mm straps that can be worn as underwear, statement eveningwear, or over a top! Only ten of these specific bralettes will ever be made so you've really gotta snap them up! FREE shipping worldwide is included in the reward!
CUSTOM CROCHET BABY JUMPER BY WHAT LYDIA MADE - £100
Baby jumpers are back! Last Christmas's favourite gift of super cool cosy jumpers for wee ones has returned for the Kickstarter! Hand crocheted in 100% cotton or recycled cotton raglan jumpers won't irritate baby's skin while they keep them warm for the winter. I will make a super limited number of custom baby jumpers with either a word or fringing in block colours of your choice! Sizing on these ranges between newborn and 2-3 years. While baby jumpers are more limited in scope than adult ones, I'm always happy to work with you to make something fun!
FAMILY PHOTO SESSION WITH FLANNERY O'KAFKA - £300 (UK only)
Flannery O'Kafka is an incredible local artist working in Photography. She has recently shown work in Edinburgh, Inverness and China all since graduating a few months ago. She also happens to be my mum! She doesn't often get much time to do this type of shoot so this is kind of a white whale!
She is offering an informal family photo session for up to 2 hours in your own home or location of your choosing. Digital files and printing rights will be sent to you.
This is for Glasgow/Edinburgh based folk, though she could travel further afield if expenses are covered. Only one available!
KNIT JUMPER BY WHAT LYDIA MADE - £250
This one-off, hand knitted jumper by Lydia is available to one lucky donor at a super reduced price! With an oversized fit that looks fantastic on sizes 8-20 (I'm not exaggerating! I've seen a lot of people try it on!) This is the perfect purchase for the autumn/winter period! Made in 100% cotton yarn, this cropped sweater is breathable and suitable for people with sensitive skin.
CUSTOM CROCHET JUMPER BY WHAT LYDIA MADE - £350
For a SUPER limited number of donors I'm offering custom-made crochet jumpers in adult sizes! You'll be able to work with me to help me design the jumper of your dreams. Any size is available and as pieces are 100% custom made, you can also choose what style you like best and we can work to your measurements. It's a super fun process and I usually end up making stuff that's really special and exciting! In normal life jumpers would start at £350, but for this special Kickstarter offer I've capped the price here- so get in while you can!
WHAT AM I KICKSTARTING?
Even though my business has been around for a little while, my life has been way too hectic to properly launch it. Now that the time is right, I've realised I really need some help to afford this process! There are a lot of costs, but I'm focusing here on two main funding goals:
Up until now I have been conducting all my business through instagram and personal emails, with no good way of collating all the information or scheduling orders. This is something of an admin nightmare, and means often I have to ‘freeze’ orders as to not become overwhelmed.
A large part of what this campaign will be helping fund is the creation of a custom built website with a bespoke ordering system that makes this ‘slow’ business model with limited production possible in the long term. This will be done in 2 phases:
PHASE 1 - ORDERING SYSTEM
This will allow me to automatically schedule orders through a calendar booking system, collate all the customer details, and reply to messages, all from one central place. This also benefits anyone ordering from me, as orders will not need to be ‘frozen’, timescales will be more clearly defined and updates given. Payment for items will also be streamlined and no longer limited to Paypal
PHASE 2 - WEBSITE STOREFRONT
This phase concentrates on building a cohesive beautiful storefront with clear information and imagery; to showcase the underwear in all its beauty and to answer all the questions I usually have to individually address over private messages.
While my bra pattern already covers over 100 shapes and sizes, people come in an even wider range! I intend to grade my patterns up to a 52M and UK dress size 32 adding over 50 new bra sizes and 6 new pants sizes. As a mostly self-taught sewer, I don't have the skills to grade up my patterns to fit all the sizes I want, so I'm going to need to hire a service to help me with this as well as hire a local fit expert to help me work with making sure the pattern works perfectly.
For people who already fit into my sizing and therefore this doesn't directly effect, don't let that discourage you from donating! Inclusivity is an issue we all need to work together on, and making sure our differently sized compatriots can fit into the same clothes as us is something I believe we need to do as a community!
Thank you so so much for reading, and I hope it's gotten you excited about donating, or maybe making a purchase in the future.
Website - www.whatlydiamade.com
Email - email@example.com
Instagram - @whatlydiamade
Facebook - What Lydia Made
Risks and challenges
The rewards for this campaign are low risk - or not at all in regards the print and ceramic pot perks.
The limited edition bralettes will be made by me directly after the kickstarter, they will be completed within a month of the close of the campaign. However, the responsibility will be on the purchaser to provide me with their measurements ASAP after receipt of their order form. If I do not receive measurements within a week of that time, production may take longer. The custom jumpers will require prompt communication to confirm designs. These will be made as fast as possible with an aim to finish all of them by the end of 2018.
Photography with Flannery O’Kafka - this will have to be arranged with her directly and is only available to UK residents.
The main funding goals of a bespoke ordering system, website and additional pattern grading are already in motion. The ordering system has been fully scoped and will hopefully be up and running in its BETA form for Christmas. The surrounding website (further information, photography etc) will follow early next year, and pattern testing of the new sizes within 6 months.
This Kickstarter is all about moderate expansion of an existing successful business model and making it sustainable long term.Learn about accountability on Kickstarter
- (30 days)