Share this project

Done

Share this project

Done
Organic Fresno Market, Fresh Food off Highway 99 project video thumbnail
Replay with sound
Play with
sound

Food builds community. Highway 99 has easy access for residents and tourists. Lets showcase artisan foods made in Fresno. Read more

Fresno, CA Food
Share this project
23
backers
$1,497
pledged of $15,000 goal
0
seconds to go

Funding Unsuccessful

This project's funding goal was not reached on December 15, 2012.

Food builds community. Highway 99 has easy access for residents and tourists. Lets showcase artisan foods made in Fresno.

Fresno, CA Food
Share this project

About this project

Why this Location?

In Fresno, it's often off with the old and on with the new. West Fresno, the area that houses the Zoo, Storyland and Motel Drive, was once the hub for tourist activity. There are many residents who live nearby and don't have access to a grocery store. Over 100,000 cars drive through Fresno every day on Highway 99. We want residents and tourists to taste local artisan foods created by farmers and local businesses. The food we're growing in the valley is a treasure that is exported worldwide. We believe we can enhance public perception of Fresno by establishing a market and eatery that features farm-to-fork ingredients and foods.

Our Background

Our organic farm is just 7.5 miles west of the zoo. We have invested our life savings into transitioning our 20-acre conventional vineyard to a diverse farm that grows grapes, cherries and mixed vegetables around a picturesque 1 acre park. Our Organic Fresno location at 903 Parkway Drive, at Olive and 99, has ample space for a grocery store and restaurant.

What is the money being used for?

We need your help to stock the shelves of our store with bulk goods like nuts, seeds, flour, and rice. Fresh produce for the cold room and artisan foods like jams, cheeses etc.

We are spending our last $20,000 to convert part of the building to a grocery store and build a cold room for produce. We will have a bulk section for dry goods and a cold room for fresh produce, gourmet drinks and artisan foods. We need $15,000 to purchase basic inventory to stock the store.

What if you raise more than your goal?

If we raise $30,000 we will be able to purchase equipment that will allow us to sell pre-diced, sliced and minced veggies in a large salad bar section. This will allow customers to make home made meals fast at home. Recipe cards will outline the needed ingredients and preparation suggestions. Shoppers will be able to purchase ingredients already peeled and prepped so they have the satisfaction of making homemade meals in a short time. We will also carry healthy snacks, canned goods and other items that make it easy to eat fresh, fast.

If we raise $50,000, we will be able to set up a grocery store with added items like vitamins, superfoods, toiletries, and frozen supplies.

The original estimate for setting up a full grocery store was $86,000 with the proper equipment and inventory. The more we raise the closer we get to that vision. Our essential grocery store requires $35,000. We are investing the rest of our savings- $20,000- and ask that you help us stock our store with the rest. 

FAQ

Why did you pick West Fresno?
We lived in Kerman for years and our farm is in West Fresno. We want to serve the community we live in.

Do you think one business can change an area?
Access to healthy food connects people, changes neighborhoods and proclaims to tourists that we're proud to live in Fresno because of the diversity of food that is grown here. Pride changes neighborhoods. There are many businesses in our area and we have formed a Council to restore this area's original vitality.

Why don't you locate in North Fresno or Clovis and then expand to lesser served areas?
Everyone has the right to clean, healthy food at a price they can afford. We want people to enjoy the treasures grown in the valley, not just in areas where there is wealth but everywhere. This is food justice, and it's on the menu.

Risks and challenges

We have already taken the risk of opening in West Fresno and overcoming a negative public perception of the area. Our Yelp reviews show that tourists are very excited about our location. Our challenge, after spending our own money on setting up the grocery store, is having enough money to stock the inventory. We are counting on you to fund the merchandise we require to stock the store.

Our second challenge is letting people know fresh groceries are available in West Fresno. We hope you are part of the solution. Come for a class and stay to shop. Come for lunch and stay to shop. Visit the zoo and shop before heading home. Pick up a few snacks on your way out of town. When you're driving on the 99 stop by and pick up some fresh produce. It doesn't get much easier than that.

Learn about accountability on Kickstarter

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

Ask a question

Rewards

  1. Select this reward

    Pledge $5 or more
    About $5 USD

    2 backers

    Our sincere thanks for your support of health. Also our e-book, "9 Desserts you Shouldn't Live Without!"

    Less
    Estimated delivery:
    Manage your pledge
  2. Select this reward

    Pledge $10 or more
    About $10 USD

    3 backers

    The above e-book and your choice of one poster printed on premium card stock, 18x24 for easy reference and use in your restroom or kitchen. "Potty Training 101" for adults and "Wellness 101: 5 Keys to Health" Talks about how food affects you, going in and out. Humorous, fun and educational. Posters available for pickup at Revive Cafe or Organic Fresno.

    Less
    Estimated delivery:
    Manage your pledge
  3. Select this reward

    Pledge $25 or more
    About $25 USD

    2 backers

    e-book " 9 Desserts you Shouldn't Live Without!" and a copy of both posters. Posters will be shipped in the continental U.S. or can be picked up at Revive Cafe or Organic Fresno

    Less
    Estimated delivery:
    Ships to: Only United States
    Manage your pledge
  4. Select this reward

    Pledge $50 or more
    About $50 USD

    1 backer Limited (299 left of 300)

    An invitation to our grand opening party on December 22, 2012 which includes delicious food and libations made in house at our organic farm. Join us for breakfast, lunch or dinner. Also receive the e-book "9 Desserts you Shouldn't Live Without!" and a copy of both posters.

    Less
    Estimated delivery:
    Manage your pledge
  5. Select this reward

    Pledge $50 or more
    About $50 USD

    5 backers

    Great holiday gift for yourself or others. Lunch or dinner for two at Organic Fresno including 2 drinks of your choice, smoothies, fresh pressed juice, or any other drink we make.

    Less
    Estimated delivery:
    Manage your pledge
  6. Select this reward

    Pledge $50 or more
    About $50 USD

    1 backer

    Give the gift of giving. A Founders certificate acknowledging the recipients assistance in the establishment of our grocery store. The recipient gets to write their name on our founders wall when they come into our store to see the fruitage of their gift. They also receive a free t-shirt in green or pink that says "I funded Organic Fresno"

    Less
    Estimated delivery:
    Ships to: Anywhere in the world
    Manage your pledge
  7. Select this reward

    Pledge $100 or more
    About $100 USD

    2 backers Limited (98 left of 100)

    Write your name on our founders wall. An invitation to a 5 course gourmet meal. Live Entertainment, Food and drinks to support a worthy cause! January 19 at 6 pm. Also receive our e-book "9 Desserts you Shouldn't Live Without!" and a copy of both posters.

    Less
    Estimated delivery:
    Manage your pledge
  8. Select this reward

    Pledge $100 or more
    About $100 USD

    0 backers

    Write your name on our founders wall. Our secret recipe for our gluten free bread that is great for buns, wraps, tortillas, loaves etc. Recipe is egg-free, soy-free, corn-free, dairy-free and gluten free. Tried, tested and loved by our customers. Please respect our creation of this and do not share with others

    Less
    Estimated delivery:
    Manage your pledge
  9. Select this reward

    Pledge $250 or more
    About $250 USD

    1 backer Limited (49 left of 50)

    A Turkey Dinner for 10 people delivered to your home, hot on December 24th or December 25th before lunch or dinner. Start your meal with your choice of: a farm fresh salad with your choice of home made ranch or italian dressing, or our famous soup. Complimented with fresh rolls, gluten free avail. Main course is a whole Turkey, cooked to perfection. Luscious gravy and the best stuffing ever with apples, celery, onions and home made bread crumbs. Mashed sweet potatoes or garlic potatoes. Dessert is your choice of Raw, Vegan Pumpkin Cheesecake or Pecan Pie or cooked Pumpkin waffles with pure maple syrup. Also receive the e-book "9 Desserts you Shouldn't Live Without!" to share with your guests

    Less
    Estimated delivery:
    Manage your pledge
  10. Select this reward

    Pledge $500 or more
    About $500 USD

    1 backer Limited (49 left of 50)

    Have your name engraved on a plaque and placed on our founders wall. Things are better in two's. Receive an invitation for two people to both our grand opening party and our 5 course gourmet meal. In addition, we will cater a turkey or vegetarian dinner for 10 any time. Receive a copy of our e-book to share with your guests.

    Less
    Estimated delivery:
    Manage your pledge
  11. Select this reward

    Pledge $1,000 or more
    About $1,000 USD

    0 backers Limited (20 left of 20)

    Have your name engraved on a plaque and placed on our "founders" wall. Farm to Fork never tasted so good! We will cater a party for 20 people at Revive Cafe, Organic Fresno or a location within 25 miles. Choose from Raw, Vegan, Vegetarian and Meat options. Mix and match to customize a meal you'll never forget. Book any date in the next 6 months. Ta-Raw will entertain your group with information on where the food was grown, how it was prepared and the nutritional value. Receive a copy of both posters and our e-book for your guests. Good food and gifts for your guests. Be known as the hostess with the mostest!

    Less
    Estimated delivery:
    Manage your pledge
  12. Select this reward

    Pledge $2,500 or more
    About $2,500 USD

    0 backers Limited (10 left of 10)

    Have your name engraved on a plaque and placed on our founders wall. Farm to Fork tastes best when eaten at the farm! We will cater a party for 100 people at our farm or your location. Enjoy the picturesque beauty of the park we built for our daughters wedding while looking out at cherry trees, grape vines and almond trees.Receive a copy of both posters or gift bags of our unsulfured raisins and our e-book for your guests. Good food and gifts for your guests. Libations made from our grapes are included. The house blend is with hibiscus and ginger. Don't blush too soon, wait until your guests ooh and aah over your event. Wedding, business meeting, health retreat, graduation, family reunion, the possibilities are endless. Choose any date in the next 16 months.

    Less
    Estimated delivery:
    Manage your pledge

Funding period

- (30 days)