Traditional toothbrushes are abrasive, dirty, and wasteful. Something that we use twice a day, everyday, should be better than that. This has lead us to develop a toothbrush that is functional, clean and environmentally friendly.
- Bristles are made from a medical grade elastomer that is less abrasive
- Bristles that are antibacterial
- Interchangeable heads that last 2x longer than nylon bristles
- Ergonomic S shaped handle that is ultra thin
- Made in the USA
The primary use of a toothbrush is to remove plaque and bacteria from our teeth and gums. Luckily for us, plaque is soft and relatively easy to remove. Instead, one of the biggest mistakes we make when brushing our teeth is brushing too aggressively. Brushing aggressively is a leading cause of receding gums and can lead to tooth enamel erosion.
At Boie USA we have aimed to find that sweet spot, our elastomer bristles are designed to help remove plaque while at the same time reducing the abrasive effect that brushing has on your teeth and gums. We've accomplished this by using a super soft medical grade elastomer instead of nylon as our bristle material.
A normal nylon bristled toothbrush will have on average 10 to 20 bundles of bristles composed of 2,000 to 3,000 individual monofilaments. These bristles rely on the pressure you apply with your hand onto your teeth in order to spread and clean plaque effectively.
The Boie USA toothbrush changes this approach with the introduction of bristles that are shaped to be functional, because our bristles are molded, they can be designed to a specified height and diameter. This will allow you to apply less pressure while brushing your teeth.
Another significant problem that plagues the toothbrush industry is waste. There are over 50 million pounds of plastic in American landfills every year that can be attributed to toothbrushes. We hope to help reduce this number by making the Boie USA brush heads from a durable medical grade elastomer that is not only recyclable but can last two times longer than a typical nylon bristled toothbrush. Interchangeable heads will also increase the lifespan of the plastic handle.
We all know that our bathrooms aren't exactly the cleanest of places. The bacteria that is present in bathrooms has the potential to compromise our oral health. Some dentist go as far as to recommend that we store our toothbrushes outside of our bathrooms in order to keep all that nasty bacteria off of our brushes and away from our mouths.
We wouldn't be making a better toothbrush unless we made it antibacterial. By adding silver ions into the polymer matrix of the elastomer we create a highly efficient anti-microbial action by inhibiting the growth of bacteria, which also helps reduce stains and odors.
Our objective was to let form follow function. Our proprietary design (patent pending) is only 5mm high and 1.2cm across making it ultra thin compared to its competitors. The Boie USA toothbrush will also let you experience the ergonomic benefit of our S-Shaped handle, which helps you reach those hard to get areas. Combined, these two design aspects help translate into an increase in precision and accuracy.
Proper Brushing Technique
- 2 minutes in total
- 2 times a day
- Circular motions
- Hold the brush at a 45 degree angle towards the gum line
- Floss before or after brushing for a more thorough cleaning of the interproximal area
Benefits of Made In America
- Supporting safe and fair working conditions
- Manufacturing process that adheres to American consumer protection laws that help ensure quality and safety
- Reduced carbon footprint
The Boie USA toothbrush will be available in three primary colors, this includes both the color of the handle and the elastomer head:
You've talked and we've listened, Kickstarter Green is now a color option!
Risks and challenges
We are extremely fortunate to have been able to bootstrap Boie USA to the point where we have developed production ready samples. The molds have been built and all that's needed to get production up and running is for us to put in the first orders from the factory.
There are always risk and challenges in business especially for a start up as new as ours. We are confident that we have put in place the team and infrastructure needed to fulfill our duty and reward those who have backed our project.Learn about accountability on Kickstarter
- (30 days)