In 2012, in Wellington, New Zealand, an idea was born. An idea that would revolutionise the way the world uses and stores sunglasses. This idea was SlapSee. SlapSee was met with worldwide acclaim…
"Ridiculously marvelous foldable sunglasses." Firebox.com
"This may be the summer essential you’ve been waiting for: un-loseable sunglasses." Oliver Libaw, Managing Editor, Yahoo
"SlapSee Sunnies, a--dare I say ingenious?--creation out of Wellington, New Zealand." dudeiwantthat.com
"SlapSee is the perfect road trip accessory as the slap-band arms make it easy to hook onto your bag or wrist, so you’re less likely to lose them. Plus they look darn good." Illustravel.com
While the world loved SlapSee, we knew there were still improvements to be made. So here on Kickstarter, we present to you for the very first time...
The story of SlapSee began over three years ago when a team was put together to design what would become SlapSee Sunglasses. The design process was done entirely in Wellington, by local designers who share our passion for innovation.
The original design was the realization of a dream and incorporated two unique features. Firstly, we re-imagined the slap bands which had huge popularity in the 1990's and evolved the fun factor of the slap into functional, attractive sunglass arms. The new Slaps were constructed using top quality, strengthened, sprung stainless steel, with a tactile silicone coating which feels soft against the skin. The length and diameter of the bands were tested to ensure the perfect fit on the face and to ensure durability. The magic feature of the Slaps is that they click comfortably behind the ears which holds them securely in place.
The second unique feature of SlapSee is the new hinged frame design which enables the glasses to fold at the centre and to be Slapped around the wearer's arm, bike handles, car steering wheels, paddle board paddles. Anything!
This design opened up a whole new world for sunglasses. Paddle boarders, fishermen, wake boarders, cyclists, children, everyone doing any activity could now wear sunglasses confidently.
A prototype model was produced in late 2014. A trial run of this model was limited to sunglasses with black frames and non-polarised lenses but the market was clamouring for polarised lenses and more colour options.
This is where you come in...
The Project - SlapSee Pro
SlapSee Pro have 3 different frame colours; white, clear and black.
Introducing the new seasons colours – sandstone, lemon, lilac, sea green, powder blue, white, black, coral, hot pink, charcoal, and radiant blue
New Zealand has the strongest UV rays in the world, so we know better than anyone that the primary function of sunglasses is to protect your eyes. SlapSee Pro sunglasses have polarised Category 3 lenses with UV400 protection which blocks over 99% of harmful UVA and UVB light.
The lenses are CE compliant and meet the following international standards:
USA ANSI Z80.3; Australia/New Zealand AS/NZS 1067; Europe EN ISO 12311:2013 & EN ISO 12312-1:2013.
SlapSee Pro have 3 different lens colour choices: multi-coloured mirrored, blue mirrored and non-mirrored black.
In addition to keeping up to date with our campaign, you can score yourself an amazing pair of SlapSee Pro sunglasses at a special Kickstarter introductory price, and these unique SlapSee Slapbands which are only available to Kickstarter supporters!
Kickstarter is the ideal launchpad for SlapSee Pro. It offers a way of building a relationship between the SlapSee team here in Wellington, New Zealand and all of the Kickstarter supporters out there. We want you to follow our progress as we take our finest quality but funnest (is that even a word?!) sunnies out to the world. And that is not all for us dreamers... with your support we will go on to create SlapSee Readers, SlapSee Caterpillar (kids range) and who knows what else...
Partners & Supporters
A big thank you to Michael Ogilvie-Lee (the ever supportive ex-husband), Becs, and of course the A-Team, Charley, Steph, Cam and Deja xx
Risks and challenges
If SlapSee Pro is successfully funded, we are extremely confident we will be able to produce the sunglasses and have them out to our fun loving backers by September 2016. We have invested over $100,000 into international patents and trademarks for the SlapSee design and product, so that our vision remains ours. All funds raised will go towards the production of SlapSee Pro and hopefully also towards the development of SlapSee Readers and SlapSee Caterpillar (kids).
As all of the design work is done and our manufacturer is ready and waiting, we are confident that production will go smoothly. Although there are always unforeseen challenges that may arise, the experience gained from the initial test run places us in the best position to be able to deliver quality SlapSee Pro sunglasses to you.Learn about accountability on Kickstarter
- (30 days)