This is the question we have received the most often. We believe the price ($115) is fair at this point in the design process. Because of the uniqueness and the quality of the backpack, it is hard to achieve a low price point when manufacturing. We do not want to sacrifice quality in this product, and therefore our initial costs are a little bit higher than the average backpack. It is also important to realize that we are a start up, and like any new businesses we have incurred costs to bring this product to market. We are hoping to recover those costs first, and then we will bring the cost of the backpack down to better serve more people.