Project image
)}
£51
pledged of £18,000pledged of £18,000 goal
3
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, November 25 2018 4:36 PM UTC +00:00
DeeBy Dee
First created
DeeBy Dee
First created
£51
pledged of £18,000pledged of £18,000 goal
3
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, November 25 2018 4:36 PM UTC +00:00

What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

181080dc6cb36e147305c5a1f1c68493 original.png?ixlib=rb 1.1

Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

About

So we've been in development since July 2017 when I originally had the idea for a men's ondemand app.

Why just for men?

Well, there are a lot of women's apps already on the market and without using price as a competitive selling point, I realised there wasn't really much point in creating another app 'just because'.

In November 2011 I was diagnosed with stage 3 cancer and later BRCA1. In that year that I was being treated, I saw how much more support, funding in and awareness of women’s cancers and health issues there was out there. Which is amazing – I’m pretty sure my mum would’ve survived in 1994 had there been this level of support and awareness at the time.

Since recovering from this awful disease, I’ve lost several friends and family members to both cancer and suicide – most of them being male. 

I feel that over the years, the subject of men’s cancers and general health is being talked about more openly and we’re seeing more support through fundraising campaigns and press articles.

The boom of the male grooming industry is partly to thank I think for this progression – there is a direct link between self-care and heightened awareness and confidence in our own wellbeing.

For me, developing this app has been a real eye-opener – I’ve had many interesting conversations with our prospective users and feel the demand for this is definitely out there. 

Just this month, we were shortlisted in GQ Magazine’s 2019 Grooming Awards in the Best Wellness Experience and came out as ‘Highly Commended’. 

Our database of subscribers is growing and our iOS app launches on 1 November in London. Over the last 15 months, we have established relationships with a network of prospective future partners in the form of male grooming product brands, male-specific health charities and several educational facilities dedicated to training talent, ready for work in the health and wellness industry.

Our focus is to bring grooming and wellbeing for men to the growing ondemand market, whilst helping raise awareness in this arena and make the service as accessible as possible.

We want to expand our platform to include Android users.

We’d like to grow throughout the UK and internationally.

We want to create more opportunities within the MINT Team in multiple locations for individuals to do what they love – whether it’s as one of our MINT PRO barbers/therapists or digital/creatives.

We’d also like to use our platform to highlight the importance of self-care and wellbeing within a demographic that statistically is most prone to illness and death.

Risks and challenges

So, with that in mind, the pledges you make will help to fund further tech development, recruitment costs and sponsorship opportunities.

Our main challenges at the moment are manpower – with all the growth plans we have, our team is too small to carry those out at scale in our present form.

Our tech, accounts/legal team and gift certificate platform are all outsourced and our barbers/therapists are fully vetted (for insurance and DBS checks) and employed on a freelance basis but the rest of the workload has been carried out by a mighty team of one (yes, me) since the beginning.

Additional funding in the form of your pledges will, literally, give us a kickstart to move this along to the next phase and hopefully secure some awards and raise awareness for the cause!

The majority of our pledges are centred around services and treatments we offer through our app and website platforms. The iOS version has already been built and is going through the final stages of testing. We are already set up to facilitate all the pledges listed here and currently have over 150 MINT PROs on our team who are ready to go.

The biggest risk is that you do not receive a barber/therapist at the exact time or date you have requested and in that case, we would offer an alternative time/date that works for you with a promo code to use for another booking with us – all pledges made are valid for the treatment/service to be received within 12 months.

If you're not located in London, you're welcome to gift to someone else (pretty handy with Christmas just round the corner!).

Thank you for reading, learning more about us and for your support.

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Support

  1. Select this reward

    Pledge £10 or more About $13

    The Mighty MINT

    A big thank you from us for supporting our project and being a part of improving men's health and wellbeing.

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    1 backer
    £
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  2. Select this reward

    Pledge £25 or more About $32

    The Cool MINT

    A branded MINT bottle opener fridge magnet.
    Yes - a bottle opener AND fridge magnet, how cool!
    (Pun intended).

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    Ships to Anywhere in the world
    0 backers
    £
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  3. Select this reward

    Pledge £35 or more About $45

    The Coolest MINT

    TWO branded MINT bottle opener fridge magnets. Different designs. Because we like options.

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    0 backers
    £
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  4. Select this reward

    Pledge £45 or more About $58

    The MINT Haircut

    Our expert barber will travel to your home, office or hotel and carry out a trim/restyle using luxury products.

    Within London.
    Valid for 12 months.

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    0 backers
    £
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  5. Select this reward

    Pledge £50 or more About $65

    The MINT Beard Trim

    Have our barber travel to your home, office or hotel and give your beard the full works with exfoliation, beard trim and shape, hot towels and face massage.

    Within London.
    Valid for 12 months.

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    0 backers
    £
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  6. Select this reward

    Pledge £60 or more About $78

    The Luxury MINT Shave

    Treat yourself to a visit from our expert barber who will provide a cut throat razor shave complete with exfoliation, infused hot/cold towels and face massage using luxury products all in the comfort of your own home, office or hotel.

    Within London.
    Valid for 12 months.

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    0 backers
    £
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  7. Select this reward

    Pledge £60 or more About $78

    The MINT Mani-Pedi

    Our beauty therapist will travel to your home, office or hotel to provide a pampering one hour mani-pedi with top of the range products.

    Within London.
    Valid for 12 months.

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    0 backers
    £
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  8. Select this reward

    Pledge £80 or more About $103

    The MINT Chill

    Take some me-time with our one hour relaxation massage - our massage therapist will come to your home or hotel complete with luxury products and portable massage couch.

    Within London.
    Valid for 12 months.

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    0 backers
    £
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  9. Select this reward

    Pledge £100 or more About $129

    The Sporty MINT

    Treat your achey muscles to a visit from our expert massage therapist in the form of a one hour sports massage in your home or hotel.

    Luxury products and massage couch supplied.
    Within London.
    Valid for 12 months.

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    0 backers
    £
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  10. Select this reward

    Pledge £140 or more About $181

    The ULTRA MINT Face & Body Experience

    The perfect hangover cure - our beauty therapist will treat you to an exfoliating back cleanse, invigorating head and back massage followed by a detoxifying facial which will clear out those toxins in no time!

    To your home or hotel, within London.
    Luxury products and massage couch supplied.
    Valid for 12 months.

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    0 backers
    £
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  11. Select this reward

    Pledge £1,250 or more About $1,617

    MINT*D Experience x12

    Our team of expert barbers and therapists will come to your home, office or hotel and treat your group to a 4 hour pampering session.
    Perfect for a Corporate Christmas gift or pre-wedding experience, for both men and women.

    *Within London/surrounding areas
    *Up to 12 guests
    *Includes two MINT PROs (barbers/therapists - your choice)
    *Mutually agreeable dates/times from December 2018 onwards
    *Valid for 12 months

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    Limited 0 backers
    £
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  12. Select this reward

    Pledge £2,500 or more About $3,234

    MINT*D Experience x25

    Our team of expert barbers and therapists will come to your home, office or hotel and treat your group to a 6 hour pampering session.
    Perfect for a Corporate Christmas gift or pre-wedding experience, for both men and women.

    *Within London/surrounding areas
    *Up to 25 guests
    *Includes four MINT PROs (barbers/therapists - your choice)
    *Mutually agreeable dates/times from December 2018 onwards
    *Valid for 12 months

    Less
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    Limited 0 backers
    £
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Funding period

- (31 days)