About this project
Hi, I'm Charles (but please call me Chuck)
I am thrilled to announce the return of Charles Chocolates, my award-winning line of small batch, craft made chocolates.
I wish I could give you a sample of Charles Chocolates right now because one taste supplants all the written efforts that follow to describe our chocolates. With one taste, you will understand immediately why my words simply fall short. In lieu of your samplings, here's what others have said about Charles Chocolates: Print Media | Online Media | Videos
I am very excited to be opening our new kitchen and retail store in San Francisco’s Mission district in a few short months (click here for a map of our new neighborhood). Our new kitchen and store will allow us to produce, display and distribute Charles Chocolates around the world. And this Kickstarter campaign is to help us complete the build-out of each.
My chocolate manifesto
I have always held very strong opinions about what makes a great chocolate—opinions formed over 25 years of chocolate experience (and consumption!) that have guided the development and production of everything that we make.
Key is the belief that chocolates are food—fresh food—and as such they should be made with the freshest ingredients and enjoyed within a few weeks of being made. Our chocolates are not designed to be displayed on store shelves for months before being bought and eaten. We make them by hand when you order them and deliver them to you within a few days of their creation.
I also firmly believe in the idea that what you get out of chocolate can only be equal to what you put into chocolate. In other words, our chocolates are only as good as the worst ingredient in them. This philosophy has resulted in an obsessive dedication to finding the best chocolates, the finest organic cream and butter, fresh organic herbs, fruits and nuts, and not including anything that doesn’t belong (preservatives, etc.).
As a result of our dedication to product first, Charles Chocolates is one of the most acclaimed and award-winning lines of small batch artisan chocolates in the country.
Why help us out?
So you don’t live in San Francisco and won't be able to visit our kitchen and store… why should you participate in the Kickstarter campaign of one of the top chocolate lines in the country? Exactly that! Charles Chocolates is one of the top chocolate lines in the country and your participation rewards you with the most gorgeous, mouth-watering chocolate and other goodies that are at least equal to the value of your contribution to the project. Charles Chocolates for you, for friends, for gifts, for corporate incentives. High-end chocolate incentives. Need we say more?
Our new kitchen & retail store
The images below provide the look and feel of our project. With over 75 linear feet of windows looking into the kitchen, everyone who visits will be treated to the fun of watching all our talented chocolatiers creating each of our treats from start to finish—a truly unique experience that turned our former Emeryville kitchen into a destination for local foodies as well as those visiting from around the world.
During business hours, our website will carry a live stream of the kitchen so that you can still experience it even if you can’t be here to see it, but we do hope you will come visit!
About Charles Chocolates
Charles Chocolates has set out to redefine the world of fine chocolate confections. The chocolates are made using the finest ingredients, including some of the world’s best chocolates, organic herbs, fruits and nuts as well as organic cream and butter. Everything is made by hand in very small batches using traditional, artisanal techniques.
Awards include one of the inaugural Good Food Awards, Sunset Magazine’s “Best of the West”, Editor’s Pick by 7x7 Magazine, and “Best Chocolates” in East Bay Express. Charles Chocolates has many loyal customers for its classic line of products and also excites customers with new innovations such as the company’s signature edible chocolate boxes.
Charles Chocolates has been featured in...
I want to thank Brian Malone of the Malone Media Group for his help with our video—we couldn't have done it without you.
Risks and challenges
The biggest risk associated with our project would be the inability to complete construction of our new kitchen and retail store. We have done several things to mitigate this risk, chief among them being an equity raise that preceded our Kickstarter campaign.
In thinking about the other risks associated with a small artisan food company, many of them don't exist with Charles Chocolates. We have a proven and popular brand, we have an amazingly talented team that has proven their ability to produce phenomenal chocolates efficiently and consistently.Learn about accountability on Kickstarter
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