Did you know that, in 1908 alone, 678,000,000 postcards were delivered by the U.S. Post Office? If put in a row, one could go round the globe along the equator three times!
There was a time, long before mobile phones, e-mail services and instant messaging, when people used to communicate their feelings through little pieces of cardboard, most of the time there was an image on one side and handwritten on the other. They were called postcards and were embraced with much enthusiasm... Postcards captivated generations. It was a vehicle for sharing feelings and knowledge throughout the world and become one of the greatest and seductive inventions.
The feeling of holding a postcard in your hand is amazing and unique. It has a physical attraction that simply cannot be reproduced be modern ways of communication.Even today, postcards are still sent and collected in great numbers, but this nice habit is fading away. How could our fascination with sending and collecting postcards be revived in this digital age? The joy we find in simple pleasures is unaltered, but our needs and lifestyles have certainly changed.
Therefore, postcard had to be reinvented.
THE NEW FACE OF POSTCARDS
AMAZING FRAMEABLE POSTCARDS is a concept that rekindles the old and delightful fascination with sending and collecting postcards in a new, practical and attractive way.
THE MAGIC OF THE SQUARE
We have empowered the new postcards with the magic of the square. The square is a perfectly balanced shape that lends itself to a simpler approach. And by simplifying composition, the subject intensifies.
A STORY IS LIKE A DREAM...
There is a captivating story behind every wonderful image. Follow the QR code printed on the back of each postcard and you will be transferred to the A-F-P BLOG http://a-f-p.biz/blog/ and be able to trace the fascinating story of the subject of each postcard.
Did you know about the spectacular ritual of "thondrol" or "the liberation through the senses" performed by the Tibetan monks from the Mustang region? Brilliant masked dancers leap in brocade costumes as the mesmerised audience watches in rapture as evil is defeated?
MUSTANG CH'AM DANCES story by the artist photographer Luigi Fieni on the A-F-P BLOG
Did you know that some species of gelata (jellyfish), like the deadly siphonophores, can reach gigantic dimensions, of up to 100 feet (30 m)? This almost equals the height of the Statue of Liberty, from its feet to the crown!
JELLYFISH story by the marine biologist Alexander Semenov on the A-F-P BLOG
Did you know that in 1928, in the region called Canal Grande, in the Carbonera quarry (Carrara, Italy), a giant block of marble of impressive dimensions – 18 meters long and weighing over 300 tons – was quarried? The obelisk in the Mussolini Forum in Rome would emerge from this marble block called the “Monolith”. It took eight months and 30 pairs of oxen to transport the marble block to the harbour, where, in order to load it on board of a ship, over 70,000 litters of soap were used to make it slide.
MARBLE HEART the story of the white marble quarries of the Apuan Alps by Costin Irimia, on the A-F-P BLOG
The simple, yet awesome pass-par tout-style frames we have developed are meant to turn these postcards into exquisite objects of decoration for your room or office.
4 K DPI PRINTS
Moreover, your favourite images from the A-F-P collections are printed in limited editions as real photographs, on photosensitive paper, through a chemical process known as C-Type printing. This process ensures outstanding quality (apparent resolution of more than 4000 dpi, continuous tones and 68 billion colours) and exceptional archiving capability (100+ years).
The prints look really awesome and will definitely give a new twist to your interior design.
By combining these features within the concept of AMAZING FRAMEABLE POSTCARDS, the old and seductive attraction with sending and collecting postcards turns into an entirely new, complex and fascinating experience.
Postcards have now a truly new face!
A debut collection, entitled "Imagine", also printed in limited edition of 1,000 copies is now available. It contains 2 postcards from each of the first 5 collections on the A-F-P site. The cover of the collection shows an astonishing view of St'Peter Church of Portovenere, one of the most beautiful places of the Mediterranean.
IMAGINE - THE DEBUT A-F-P COLLECTION
The other first 5 A-F-P collection are:
THE FIRST A-F-P COLLECTIONS
4K DPI PRINTS ON THE A-F-P ONLINE SHOP
If, during the Kickstarter campaign, we raise more than double of our goal - that is more than 25.000 euro - we have another very special reward for you. We will invite you to Tuscany, Italy, at the official opening of the Amazing Frameable Postcards. This reward includes:
- 3 nights stay in the exquisite and romantic guest rooms of the Castle Malaspina of Fossdinovo.
- dinner party at the Ristorante - Pizzeria - Museum, il Selvatico, one of its kind;
- a guide tour with off roaders at the Carrara and Seravezza marble quarries of the Apuan Alps, the subject of our collection of postcards "Marble Heart";
- a one-day boat tour to Le Cinque Terre, the most renowned area of the Ligurian Sea shore, also the subject of one of the first A-F-P collections.
WHAT HAVE WE DONE SO FAR?
Well, we have done quite a lot... We did more than creating digital files or simple mock-ups. We printed tens of thousands of postcards experimenting with different printing techniques and types of paper. We worked with different typographers trying to identify the best one for this project. We developed the frame and the gift bags. We opened the A-F-P web site and the A-F-P BLOG. From the very beginning WE TRIED OUR BEST to ensure that all A-F-P products have an outstanding content at a very accessible price.
We invite you to explore our website a-f-p.biz. Keep in mind though that it evolves continuously, each day small changes and improvements are made, texts rewritten so as to bring it close to perfection. The online shop will be opened at the end of the Kickstarter campaign when, thanks to you, the backers of the project, we will be ready with all of our products.
Firstly of all we were looking to launch the A-F-P concept to an educated and inquisitive public and Kickstarter is a very good place for that. Secondly, printing top quality postcards doesn't come cheap. Even if modern technologies allow good quality printing at decent prices, outstanding quality and very good prices could be obtained only by printing in big numbers.
Do you want to know how many postcards we would have to print to start the project?
We calculated that all postcards and envelopes we would print for releasing the first 6 collection would cover half of a football field or 17 tennis courts!
THE A-F-P TEAM
Calina Nicu & Costin Irimia - the creators of the A-F-P project;
Laurentiu Calin - web developer;
Roxana Irimia - marketing director & logistics;
Alexander Semenov and Luigi Fieni - the first two content delivers.
See you as a backer and enjoy the beauty of postcards!
THANK YOU VERY MUCH FOR ALL THOSE WHO SUPPORTED THE A-F-P PROJECT!
Risks and challenges
We have already printed some of the postcards and collections in order to check the quality and the delivery time. Unexpected obstacles always could happened, but we have strongly prepared to eliminate most of them.Learn about accountability on Kickstarter
- (40 days)