Well, we've reached the end of our Kickstarter campaign for the second issue of AUTOCULT magazine. And, as you've probably noticed, we didn't come close to reaching our goal of raising $40,000.00.
But, as an entrepreneur, I have to not only be comfortable entering new territory, but learning valuable lessons from those journeys. On one hand, I won't mince words by saying that this Kickstarter was, in itself, a failure –– didn't pan out. On the other hand, failure in the eyes of an entrepreneur is only such if nothing was learned from the experience to be carried on to the next challenge and used in the endless pursuit of success.
Sounds optimistic, right?
Of course it is. That's another trait I take advantage of with every waking hour. Eternally optimistic. And 52 people had my back on this thing, to whom I'm eternally grateful. When you hang your ass out there and bet your career, at so many points along the way that you lose count, on the things you really believe in, the people who stand up and support your trip hold an extra special importance to you. That's what all 52 of you mean to me. Believe that.
So, what's next? Well, it ain't over, I can promise that. We're working on a limited-edition 2013 calendar as we speak, some broadcast projects, wrapping up a few more photoshoots for the next issue of the print magazine, a gallery exhibit, a museum installation, a guest editor job for a coffee table book, looking for just the right office-slash-gallery location for our new HQ and continuing the search for just the right investors.
I've made some great contacts through this project that I wouldn't have probably crossed paths with in any other way – that's the optimism kicking in, there – and I'm grateful for that opportunity. While I don't think that the Kickstarter community is brimming with the AUTOCULT core audience, my work has always been centered around exposing new audiences to underground car culture and this project was a success in that way. Lost the battle, but winning the war, in that Sun Tzu-zian way. Far too often, we gearheads suffer from tunnel vision: we only talk to ourselves in ways that only we understand to the exclusion of the rest of the world...my work is dedicated to changing that, while preserving the culture in doing so.
Hey, keep in touch. I can't thank you enough for committing to this AUTOCULT Kickstarter project and I'd love the chance to thank each of you personally. Drop me a note at the email address below and I look forward to hearing from you. Like I said, this is just the beginning.