by What? Watch
What? is a lifestyle and watch brand launched in 2015.
Our aim is to create products that are distinctive and interesting.
Our hybrid watches combine classical watchmaking with digital mono-functions, technology and style, in distinctive and original ways, yet we don’t call them smartwatches.
From Tokyo to Helsinki, Vienna to New York, our global design team serves to reshape the way that What? Watch wearers perceive and interact with time.
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