I moved down to LA from Sacramento, CA six years ago to pursue my dreams of “making it big” in the music world. I’ve had some ups…and I’ve had some downs, but overall I’m extremely happy I made the move to the entertainment capital.
Today’s music scene is very much DIY, and as much as I want to be able to have my own studio and record and promote everything on my own, I need your help.
In the past, I’ve always blown my whole budget on the recording itself…then by the time the album is done, I have NOTHING left for promotion and marketing of the album. Rookie move...I know.
SO, I’ve been doing my homework. I’ve buried myself in how-to books (anybody know who Ari Herstand is??) and I've been following best practices for maximizing my efforts and marketing this album/EP the best way possible. I have a solid plan, and I know what needs to be done. I'm even using every ounce of my ridiculously expensive Cal Poly accounting degree to make the sure the budgeting and financial forecasting is on point. (Mom and Dad will be proud.)
The first step, is securing some money to make the dream come true! Much like Beyonce, I’m planning on releasing a kickass video for most of the songs on this new EP. I'd like to do a video for each song....we'll see how much money we can raise! I know people will love the new music, I just need help getting it out there and in front of as many eyes and ears as possible.
I will be contacting every relevant blog for my genre, as well as music supervisors and gatekeepers in the industry. I’ve enrolled in a year-long course which should give me the tools to get my music licensed for use in TV, movies, commercials, etc… Very exciting stuff! Just need your help to get the ball rolling.
Risks and challenges
As we all know, there are always risks and obstacles that come with a project like this. Luckily I have a great support team of friends and family who can help out. I've recorded most of the album already, I just need this last push to get all the artwork done, get the merch made, have the albums/CDs/vinyl made and of course finally have a marketing budget to get this in the right hands!
I've done my best to plan on unforeseen obstacles and give myself enough lead time to be able to deliver the prizes on time to my backers. I will be sure to keep you all updated every step along the way. We're all in this together!Learn about accountability on Kickstarter
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