I'd like to introduce myself. My name is Peter Heron. I'm the owner of a new jeans label
called I AM NOT A VIRGIN which is based in
NYC. I was inspired to do something when I discovered that millions of tons of
denim scraps get tossed to the floor each year in America alone. As a long
time lover of denim I wondered if you could create jeans from fabric
scraps collected at the manufacturing mills. This was the beginning of I AM NOT
A VIRGIN. As I'm sure you are aware the name is a play on words and comes
from the fact that the material used to create the jeans is non-virgin,
recycled material. Plus, the name has sex appeal.
we think I AM NOT A VIRGIN stands for more than that. IANAV is about doing
things and making things differently. We like to think of what we are doing as
Today our jeans are created in a very unique way by using
brown beer bottles and virgin cotton to produce our new jeans.
A couple of facts. It takes 1 million years for a bottle to break down in landfill and if all jeans sold in the US alone were
produced using our green technology, approximately 1,200,000 barrels of oil could be saved
We will eventually have different lines of jeans made
from green soda bottles, blue water bottles, and my original idea of
using fabric scraps collected at the manufacturing mills but first we need your help to start the production this summer.
Who works with me?
also been an enormous pleasure to be able to work with the pattern maker who
started DKNY jeans and the team who cut and sew for Marc Jacob and Ralph
I also work some of the best creative and marketing people in NYC. I believe that
people inherently want to do good, they want to help, and they amaze you in so
many ways if you call on them to take action with something they believe in.
I wanted to design
something that I and my friends would wear, so I kept the aesthetic clean and
simple. The coin pocket now features the IANAV logo as stitching. The thread
color in the indigo was chosen to give a more industrial feel. The inside of
the denim has a brown fill which comes from the recycled brown beer bottles.
With this in mind I wondered; wouldn't it be cool if we showed this color on
the outside to avoid chemical dye processes. So we turned the fabric over and
stitched a new pair
As you can see, right now we’re working on prototypes, so we need your help! So please pre-order. We’re designing looks for those who like to take on an urban adventure. My creative inspiration is movement, and I approach every piece of denim with movement in mind.
For the first time in history, the ability to develop a project like this has shifted from collecting sums of venture capital to mobilizing you,
the community, to collectively make something happen. Right now IANAV is a company running out of a small apartment furnished with big dreams. But with your help, we can get the inventory and make this dream happen, so please donate today.
a 3 month period, an experienced team under my vision will develop a number
of Jeans and T-Shirts ranging in sizes for both men and women. People will be updated through Kickstarter, Twitter and Facebook.
We are offering indigo
I AM NOT A VIRGIN jeans for both men and women. Limited edition I AM NOT A
VIRGIN T-Shirts made with recycled food trays and recycled clear water bottles. Limited edition
reversed beer bottle jeans. Customized work, along with invites to parties and access
to pre-released jeans via our website.
interested in bettering the planet while wearing a great fitting jean and T-Shirt this project will be a landmark in exploring technology with fashion to meet that goal. For
people that just love cool jeans, this is an opportunity to help bring one to
CEO/Founder I AM NOT A VIRGIN
Sizing for Denim. It's pretty easy.
The jeans are a Skinny Leg, Mid-Rise with a 11-Inch Leg Opening. Perfect to wear with a boot or heel.
Sizes for women are 23, 24, 25, 26, 27, 28, 29, 30, 31, 32.
For Men the indigo denim is raw so we recommend you buy a size down because the raw fabric will expand. The jeans sit just below the waist and have a straight leg.
The Men's reversed beer bottle jean is washed and has a straight leg. They fit like a lightweight pant and are super comfortable.
Sizes for men are 29, 30, 32, 33, 34, 36, 38.
Sizing for T-Shirts. It's pretty easy.
They come in a standard XS, S, M & L.
Mailing address, T-shirt size, etc will be accepted with Kickstarter’s survey system AFTER the project is successfully funded.
Have a question?
If the info above doesn't help, you can ask the project creator directly.
• Unreleased crew neck grey T-Shirt made with discarded X-Ray film.
• A pair of indigo I AM NOT A VIRGIN jeans. These jeans will retail at $225. Free shipping to USA (Add $10 for shipping to Canada, $15 for international shipping).
• Limited edition reversed beer bottle jeans
• Collaborate with the founder Peter Heron for customized stitching incl the V stitching and buttons.
• Personalized inside pocket stitching with your name.
• Your name permanently listed on the walls of our first store (if you choose to).
• Get all 3 T's.
• An invite for you and your friend to a loft party IANAV hosts in New York City with special musical guest & VIP access.
• Access to pre-released jeans via our website