The world is a busy place and today’s active women are limited to just a few options when it comes to picking out their underwear for their busy day. There wasn't a performance based underwear that a lady could wear all day, with any outfit, for any occasion and not have to worry about bulging panty lines, bacteria spreading odors, or uncomfortable chafing caused by the stitching in the underwear. We launched Minimal Apparel and created The Synergy Thong to solve all of the everyday issues an active woman could have with their underwear.
The Synergy is a 1 piece stitch free seamless thong. Minimal uses a unique thermojoin technology to seal the ends of the fabric together allowing us to create our seamless Synergy model. The lightweight design makes The Synergy today’s most comfortable, breathable and advanced thong on the market.
When we set out to create The Synergy thong one of our primary objectives was to develop a thong that fits everyone perfectly. The ultra thin technical fabric molds to the body contouring every shape and line with 4 way stretch properties and just the right amount of elasticity.
We understand the importance of hygiene and so we addressed this with The Synergy thong by incorporating the latest in anti bacterial, breathable and quick-dry fabrics. The Synergy is designed to fight back against bacteria and odor, providing you with a fresh, dry and comfortable thong all day long.
The Synergy is available in a variety of colors ranging from neutral tones to the vibrant waves of Pop Sugar. The 3 and 6 pack combinations are available in two pallet options.
Package A: Black, White, and Nude.
Package B: Aqua Marine, Flamingo, and Pop Sugar.
WHAT MAKES THE SYNERGY UNIQUE?
The 8 feature system of the Synergy is what truly sets it apart from all of the other technical thongs on the market. We worked endless hours to make sure that we would be able to incorporate all of the best things a thong should have. From the latest in performance fabric technologies to our perfect fit system the Synergy is truly the birth of a new generation of performance underwear.
A truly functional product is the fundamental principal of The Synergy thong. Minimal Apparel has created a thong that is practical and functional all while maintaining its style and appearance. Whether you are planning to be physically active or just simply looking for more comfort in an every day thong, The Synergy has what you are looking for!
Competitors use thick fabrics, and stitching to construct their thongs. The Synergy is half of the thickness compared to its leading competitor. This makes for a more light weight, body mold-able and breathable thong.
The production processes is outlined and ready to launch, but as a start-up company we need to guarantee certain production minimums. That is where you come in. By taking part in this campaign you will help us fund our first production run. Be the first to get your hands on The Synergy thong! We are extremely excited to provide this innovative product to our customers.
Minimal Apparel has partnered with the leading third party fulfillment company and we are confident in their ability to ship our orders professionally and on time. Our fulfillment warehouses are located in Savannah, GA; Mississauga, Canada; and Linlithgow, Scotland, U.K.
The Minimal Apparel team comes from a product development background. There is no substitute for quality testing. The Synergy thong underwent a series of tests that made sure the thong would not only show up looking and feeling great but that The Synergy would also withstand the test of time.
7 Day – 6 Month Test
The 7 Day 6 Month test was structured as follows: A group of individuals were provided with 7 pairs of The Synergy thongs. Each thong was worn 1 day a week for a period of 6 months while partaking in active lifestyle ie; Gym workouts, yoga, roller blading, running, gardening, various outdoor workouts.
An equal amount of individuals were provided with a competitor’s thong and underwent the same testing protocol.
The results of the test were conclusive and The Synergy thong showed significantly less signs of wear and tear. This testing procedure gave us a big boost in confidence knowing that we are providing a product that our customers will be able to enjoy for years to come.
EARLY BIRD SPECIALS!
MINIMAL APPAREL MISSION STATEMENT
The core of Minimal Apparel is built on innovation and providing the highest quality active wear garments to a customer that will settle for nothing but the best.
Minimal Apparel was founded in 2015 by Husband and Wife Zack Morris and Carolina Franco. Carolina, a fashion graduate from Miami Art Institute has an extensive knowledge base in fabrics, design, trends, and the history of fashion. Zack adds a unique component to minimal apparel as he has spent his entire life in performance fabrics. A former professional cyclist, trainer, and Co-founder of a leading U.S based sports performance supplement company, Zack brings a world of experience to the Minimal Apparel brand.
When Minimal Apparel set out to create The Synergy thong our goal was to create a functional product that would not only look and feel great while being worn, but a product that our customers could rely on day after day. After months of testing and numerous prototype changes we finally developed a thong that we knew would provide an un-paralleled fit and level of comfort. We wanted our customers to not only feel the comfort in wearing The Synergy thong, but we also wanted our customers to feel amazing when they looked in the mirror. The ultra-thin technical fabrics that are used to construct The Synergy thong make the thong virtually invisible underneath clothing.
The company objective is to grow the brand and continue to provide innovative active wear products that make peoples everyday lives more enjoyable. The success of The Synergy thong will allow Minimal apparel to continue to develop new products that will raise the bar when it comes to industry standards in active wear products.
Thank you for your support!
**** Everyone that contributes a pledge towards one of the Synergy thongs will receive a survey e-mail where the pledgers can make their size and color selections.**** ALL PRICES ARE IN CANADIAN DOLLARS
Risks and challenges
The most common challenges that start up companies face lie within the company policy, manufacturing, and the logistical sectors. These common trouble points are considered strong points at Minimal Apparel as the founders have laid a solid business foundation for the new brand to grow. The challenges that we see going forward after successfully raising capital on kickstarter are in building brand equity and expanding Minimal Apparel into a global brand with an advanced line of boutique active wear products. Minimal plans to begin whole selling to boutique fashion shops and eventually expand with our own boutique stores that will offer our entire product lines displaying our unique Minimal brand.Learn about accountability on Kickstarter
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