We are trying to cover the start up costs for a project that we want to go live with by March, called realmenliftwomen.com. I have personally put a lot of money up front, and spent a lot of man hours building this project, and getting this idea ready to launch. As we are coming close to going live, we need to raise money to cover manufacturing costs for our inital product- our "Real Men Don't Lift Weights, They Lift Women" T-shirts. The design is shown at the top of our page. It will be printed on a lighter, heathered blue T-Shirt; all T-shirts are 50% cotton/50% poly blend.
Scott Corr is a dancer and choreographer based out of New York City. He founded Real Men Lift Women Inc., aka realmenliftwomen.com- a company that promotes the growth, and awareness of men in the dance community. Through the sale of apparel, and other products, RMLW brings attention to males in this amazing group of artists. A portion of all profits are donated to dance programs, and dance schools throughout the country to fund scholarships, and tuition assistance programs, designed to bring men/boys into the dance community, and keep them dancing! Even further, recipients have the chance to feature their bios, and headshots on our page, making it a complete interactive project!
In the United States, the male dance community is very small. Unfortunately, men hear things that make dance seem "feminine", and not "macho enough", and face the stigma of being a man in the dance world. Our aim is to represent the masculine bravado, and athleticism that men have to offer, and help to grow this niche group of people. Help support our cause!
Risks and challenges
Manufacturing: We want to manufacture products that are USA made. This drives up costs, but is important to us as a company. It also requires a bulk order. Therefore, we need help raising capital for our first down payment.
Lack of employees: We cannot receive any revenue until we raise some money for start-up costs, and go live. This lack of revenue equals a lack of extra hands. Therefore, there has been a delay in our production.
Developing Business Relationships: As someone who is new to this type of business, it is very difficult finding the right product. Again, it is very important that the product is American made. It is also important that the fabric is high quality. We want to have a high quality product for a high quality audience. :-)Learn about accountability on Kickstarter
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