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Magnet: digital touch for loved ones. Paired smart jewelry. project video thumbnail
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$18,171 pledged of $60,000 goal
backers
By Headtalk
$18,171 pledged of $60,000 goal
backers

About this project

(video with captions here!)

Magnet creates a bond between two people. It provides a secure connection that carries shared intimacy and significant meaning. 

The action is simple: When you touch Magnet it vibrates briefly then lights up on your partner’s Magnet in that same pattern. What Magnet really communicates is emotion. Use Magnet to tell your partner something special that only the two of you understand.

“It's something that can't be hacked or faked. Something a text, or phone call can't do. Because Magnet delivers a feeling, something that's truly impossible to define, but something unmistakably recognized when it's offered by the sender and felt by the receiver." - Tom Hughes, co-Founder and Chief Design Officer at Idealab and our mentor. 

Magnet connects with your smartphone through Bluetooth Low Energy. It contains a vibration motor and brilliant LEDs that make Magnet glow. 

Magnet is private: Only you and your partner understand the meaning of your touches. Our Magnet cloud and mobile app ensure your link is reliable and secure. 

You can wear Magnet on your wrist, as a necklace, or hold it in your hand. Magnet's clasp is versatile - how will you wear Magnet?

Since the summer of 2014, fourteen early customers have been using Magnet in their relationships. Here's what they say about Magnet:

“Everywhere I go, people ask me what this thing on my wrist is. They’re amazed when they find out it’s him. Everyone loves it.”

“It makes me smile-- it introduces him into my life.” 

“There’s something a little indescribable with the simplicity-- it seems you could deck it out with features, but this is special.”

“I usually gift him experiences. This is actually something nice-- it’s a tangible item AND an experience.”

Magnet company timeline
Magnet company timeline
Prototype timeline
Prototype timeline
Magnet Interior View
Magnet Interior View
Beta Hero design at left. Current Magnet design at right
Beta Hero design at left. Current Magnet design at right
Magnet features
Magnet features
Goal: $200,000

Boston Winter Ready

We'll put a light sensor in Magnet so it can adapt when you're wearing a jacket, or dim when you're in a dark room! 

"If your friends, parents or significant other live far away, you’re probably used to the stream of texts and calls that eventually start to feel impersonal. Magnet aims to solve this problem[.]" - BostInno

"A new wearable device called Magnet promises to keep the attraction alive between partners who are miles apart. When you tap one bracelet, its pair buzzes, like a little love tap on your wrist." - Beta Boston

"[T]he aim is to encourage best friends and couples in relationships to communicate remotely with each other through touch and feeling instead of ... a constant flurry of text messages and calls." - Business Journal

usemagnet.com

Risks and challenges

We appreciate the faith you put in us by investing in Magnet. Our team knows the risks and challenges associated with producing products well. We have the knowledge and determination required to overcome all of these risks and challenges-- and of course, we also have a lot of help.

Transparency: We’re committed to providing you an unprecedented level of transparency to our post-campaign production. We pledge to 1) show you how we’re putting your funds to use, and to 2) tell you in advance if we anticipate delays in Magnet’s production, letting you know the challenges we’re facing.

We couldn’t do this without our backers, and we take all of you extremely seriously: the email address you can always use to contact us is everyone@usemagnet.com -- thanks!!

Design: As you see on this page, Magnet’s design has been a long journey: one that’s involved the input of fantastic mentors, a few dozen users, and hundreds of future customers.

We want Magnet to be as beautiful as your relationship. In an effort to make it perfect for you, we will continue to make refine the design before manufacture-- we will include you in the process as the changes will always be for your benefit.

Packaging: Magnet’s packaging is as important to us as the product itself. Erica already has great concepts in the works-- get ready to see some awesome designs in mid-campaign backer updates!!

Technology: For Magnet we've already made 20 design revisions, 7 circuitry revisions, and written 30 thousand lines of code for the server, app, and embedded system. From Magnet to Magnet, the system is robust, our beta customers say Magnet is respectful of battery life and simply works

The electrical engineering *would be* complete, except we think we can squeeze another two days out of the already 36 hour battery life!

Our server code is solid and both the iOS and Android apps have been heavily tested. They run in the background and don’t require much energy, and Alex is adamant about making the design experience amazing. For example, he’s made it so you place Magnet on your screen and touch to pair to your phone. He’s also implementing an awesome way for you and your partner’s Magnets to “join” whether you’re sitting next to each other, or Skyping from opposite sides of the world.

Manufacturing: We’ve found manufacturing partners with fantastic track-records. Primarily, we’re clients of Dragon Innovation, known for helping many-a-kickstarter project finalize their design for manufacturability, find the right factory partner and deliver on time.

All said and done though, there are risks associated with making Magnet for the very first time. With help from our partners, we’ve done our best to mitigate all the risks we could foresee but do know that unanticipated risks and delays in manufacturing do happen.

Logistics: While building prototypes for our beta customers, we faced a two week shortage of batteries meeting our specifications - no vendor in North America had them in stock during that time. We really, really, really hope these sort of issues don’t come up-- but we may face similar delays due to suppliers missing deadlines or shipments getting lost.

Specific timing of Magnet delivery: We intend to deliver Magnet to you on the date that we promised and are taking every measure possible to meet our promises. That said, a discouragingly large percent of campaigns deliver late, and we know we’ll encounter some challenges ourselves. That’s why--

For delivery that we promise on a special day-- we understand that you are putting a lot at stake by relying on us to deliver the product on time. No matter what, you will be well informed of our product timeline, and we can assure you that we will *at least* ship something notional to your partner on that date.

Magnet ships separately or together: we will send you a web form to find out specifics!

Your support means everything to us!
team Magnet
http://usemagnet.com

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  1. Select this reward

    Pledge $1 or more About $1.00

    FOREVER THANKS: You'll be listed on our website as one of our earliest backers. All backers receive updates from us as we move through the production process. You're an insider for all time: )

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    Pledge $7 or more About $7

    LOVE NOTES: Handwritten note for someone special. We'll handwrite a card to send to your special someone for the holidays. Available for Thanksgiving, Christmas, or Valentine’s Day delivery

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    Pledge $27 or more About $27

    THE POET: #magnethaiku Poster. Limited Addition 18x24 poster featuring magnet inspired haikus. Submit your magnet inspired haiku on Twitter today!

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    Pledge $37 or more About $37

    AVOCADO LOVE: Receive a limited edition set of tank tops for you and your loved one. Unisexy sizes (S,M,L,XL)

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    Pledge $70 or more About $70

    MAGNET BETA PAIR: By popular demand with shipping beginning this holiday season. Get your pre-release Magnet Beta Pair and be part of Magnet's story!

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    Pledge $118 or more About $118

    EARLY BIRD PAIR: Save over $70 off the retail price! Get your very own Magnet pair for you and someone special. Ships separately or together. Colors include brushed aluminum and copper.

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    Pledge $138 or more About $138

    MAGNET PAIR: Save over $50 off the retail price! Your very own Magnet pair for you and someone special. Ships separately or together. Colors include brushed aluminum and copper.

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  8. Select this reward

    Pledge $138 or more About $138

    SUPPORT OUR VETERANS:
    Buy a pair of Magnets for you and your loved one today and we will gift a pair to a veteran or an active service member. Nominate a veteran/service member or we can pick one for you. Stay tuned for photos.

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    Pledge $145 or more About $145

    BEST VALENTINE EVER: We’ll send your loved one a handwritten note with your message on it for Valentine’s day. You will receive your Magnet pair as soon as they become available!

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    Pledge $200 or more About $200

    MAGNET BETA HERO: Get a pair of our current fully-functional prototypes with overnight delivery after the campaign closes. Gift it to your loved one for Christmas or Valentine’s day. You’ll trade-up for a pair of Magnets when they are out.

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    Pledge $228 or more About $228

    MAGNET LUXE: Receive a special edition Magnet for you and your special someone. Deluxe colors include silver and gold. Also includes a stitched leather band and a sterling silver chain. Ships separately or together.

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    Pledge $5,000 or more About $5,000

    LOVE AND DINNER:
    Magnet Deluxe Pair + Dinner with Magnet founders. We'll fly you and your special someone into Boston to receive your Magnets and then take you out for a dream dinner.

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Funding period

- (52 days)