This project all started 15 years ago. It was Kaiju Big Battel's 10th anniversary and I really wanted to do something different. I met up with Matt Doughty from Onell design and we came up with the concept. After nailing every thing down we had the cost analysis... $30,000. I didn't have that kind of cash and there was no such thing as Kickstarter.
Flash forward 15 years, it is almost now our 25th anniversary and I never stopped thinking about making these little pink kaiju a reality — but now we have Kickstarter.
As some of you are aware, Kaiju Big Battel is a product of the pop culture feedback loop between America and Japan. Giant city crushing monsters, Pro-Wrestling, Anime, Cosplay and numerous other influences put in a blender and tossed back and forth for 50 years. While one of the results on this side of the Pacific was Kaiju Big Battel, in Japan, a similar concept was born to another form of medium known as Manga, called Kinnikuman.
Digging For Roots
The idea behind them hasn't changed very much, it's about going back to where it all started. Kinnikuman is the source for the Muscleman toys from the 80's. In Japan they are known as Kinkeshi. "Kin" taken from Kinnikuman and "keshi", the abbreviated form of keshigomu (eraser). Keshi have long been a popular toy form in Japan. They are equivalent to the U.S. toys found in gumball machines: inexpensive and readily accessible to all. This is our inspiration.
Going back to the source, our figures will be softer, more pliable, and bendy which makes them much more enjoyable to the touch. We plan on distributing them blind in a paper envelope. Why a paper envelope? Not only does it keep costs down compared to a plastic bubble or bag, but it's not plastic that will end up in a landfill.
Oh and true to the source they will be about 2 inches tall and pink!
Who to Make?
Kaiju has well over 140 characters, from the ever popular Kung-Fu Chicken Noodle to the forgotten Vegan Vampire. How do we decide from so many? It wasn't easy. In the end it was a mix of who would be popular (Dr. cube) and who would be easy to sculpt (Silver Potato). We also wanted to throw at least one original character in each release, this time being Astroroach. Who knows maybe we will see him in the ring one day.
After much deliberation & research, we have decided to forgo any stretch goals. They tend to bog down projects, time wise, as well as up the risk factor exponentially. If there is any money leftover it will be put towards Part 2, which is well under way. Think of this as a pseudo stretch goal if you will, because if we manage to make $30,000, part two will be made sooner rather then later!
WHERE'S THE MONEY GOING?
The first 10% will go to fees from Kickstarter and the Bank. about $1,500.
Next big cost is the tooling for the moulds. $12,000
Actual production will be about $5,000
Thats $18,500 not including shipping everything out but we have about $5,000 ready to put in to this project right now.
Risks and challenges
The sculpts are done and we are working with a reputable factory overseas in China thru Onell Design with the same one that produced OMFG, Glyos and Suckle, so the biggest risk for this project is an increase in import taxes.Learn about accountability on Kickstarter
- (31 days)