So there I was,
Back at the utensils island for more packets of hot sauce. This particular Taco Bell was relatively empty for a nippy weeknight in February, 2015. I had just read an email from my not-yet-girlfriend Liz about a demo contest that the studio she worked for was holding. Normally, I would've passed this off as yet another one of her petty attempts at flirtation, but I was intrigued nonetheless. Humans Win! Studio had a prestigious standing in the Twin Cities music scene, and the prospect of an EP mixed by them was titillating to say the least.
Counterpart John Chuck and I, the Class, had 1 demo we had finished the summer before, known by the working title of Business as Usual. It was the proudest work we'd done so far, and if there was ever a time to do something with it, it would be now. So was it worth entering in the contest? Did we even have a chance? Did the chalupas I just ordered even need more hot sauce??
Well, Taco Bell had just installed free wifi. And the rest is history.
It's not a glamorous story. We never were glamorous . But in the past year since we've won that contest, our random little hip hop project has turned some heads in the local music community; some incredibly kind and helpful heads. Business as Usual even landed gently upon the ears of Universal Music group executives, whose response was basically, "this is good. What else do you have?".
The answer to that, sir and/or madam, would be our upcoming 4-song E.P. scheduled for release in the next couple months. Writing and recording songs we're very proud of has been exciting and rewarding, but that's only half the battle. To get our music out to the right people the right way, we have several more needs that we need to fulfill:
-Mixing/mastering: To make things tickle your little ear hairs just right. To make our stuff sound like Quincy Jones had his hands on it.
-Printing/packaging: We were told floppy disks are now obsolete. We must find new technology, such as See Dees, to put our music upon.
-Radio campaign: Through our management group, we can develop connections for exposure through local, college, and national radio stations.
-Merchandise: Imagine if you could wear our music. We want to make that happen. We're no Kanye West, but we might have visions for fall fashion collections as well.
-Tour funds: To make sure we don't starve to death on the road, or rely too much on hitchhiking.
The unfortunate part is that these things cost money. Money that, right now, is beyond us. Most small businesses and inventions fail immediately, due to lack of initial third-party investment. I majored in Marketing in college just to qualify that that fact is true. Friends and fam, we are the next small business. Don't let our invention of quirky, upbeat Minneapolis hip hop die just yet.
What's that, you're distracted by the wonderful rewards to the right?--> We mean every one of them. They aren't beyond our reach; they will be fulfilled. We want to make this worth your time and money right off the bat.
Come. Take our hand(s). Let's fly.
Risks and challenges
As requested by Kickstarter, here are some obstacles we will need to overcome:
-eating our vegetables
-other great music projects on Kickstarter
In reality, the only challenge we will face will be cultivating belief about our music in potential funders like you, and getting the word out. If you aren't able to donate directly, consider sharing this project, letting people know we need their help.Learn about accountability on Kickstarter
- (30 days)