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I designed TAB because I was sick of having to mess with my stuff under the seat in front of me. I looked for a solution but everything that was out there was not designed with style in mind. When I travel I need practicality but I also want to look good.
The only space I could think of maximizing that made sense was the seatback pocket. It is right there and always accessible even with the tray table down.
Problem? Gross inside. And even if spotless, hard to get your stuff out and a black hole in the universe where things are lost and live in eternity with lost single socks.
As I went through the design process, I found that if you merely put a liner inside the seatback pocket, it still left a gap between the seatback pocket inner wall and the liner. That is whyTAB has the Patent Pending SmartFlap™. It is a pocket flap that slips over the pocket wall and closes the gap between the seatback pocket wall and the organizer.
As airlines economize, seat sizes dwindle, and the options for storage in the cabin are slim. Trying to reach your gear under the seats, fumbling for loose items in the germy seatback pocket, or rummaging through the overhead bin can be difficult, inconvenient, and annoying. How can you store carry-on items so that you can access them with ease?
Meet TAB: The seatback pocket organizer handsomely designed to hold everything you need to access right from your seat.
We have brought the design and prototyping of TAB all this way with every last penny in the till. We designed TAB because we want to help travelers have a more pleasant and efficient time on their trips. Please help us to make that possible!
Your involvement will help fund the initial production run which will include both the Kickstarter rewards and also the samples we will need to show to potential customers. Additionally it will fund the marketing campaign that will help make TAB visible on seatback pockets around the globe.
Check out our rewards on the right. We need your help!
TAB is handsome.
With premium fabric, stunning colors, and a thin design sized to fit most seatback pockets, TAB combines beauty with functionality. It will be launching in two versatile styles; the sporty TAB Messenger, and the chic TAB ZipSleeve.
TAB is efficient.
It includes two distinct seatback attachment options; SnapStraps are snappable straps that connect TAB to the tray table legs, and SmartFlap™ is a magnetized outer flap that secures TAB to the seatback pocket. SmartFlap™, a signature feature of TAB, is designed with bright details that alert you to grab your TAB when deplaning.
TAB is flexible.
Configure TAB to your personal needs with two removable insert bags, six device sized interior spaces, a zippered document pocket, reposition able straps and hooks, and a mini SIM card slot.
Dressing up for business or down for vacation, TAB is tailored to accompany anyone fed up with cramped modern travel.
Take TAB with you to your next destination, and together, we can win the battle for space!
We begin shipping in April and you should be receiving your fabulous goods starting in May!
Risks and challenges
Life Does Happen
Sending of TAB - Packages gets lost, water mains break, ships lose cargo and people take sick days. We will try our best to keep our production lead time on schedule but delays could occur during the manufacturing and shipping process. Should this project prove dreamily, wildly successful, deliveries to later backers may take a little longer to ship.
Making of TAB – We love our manufacturing vendors and while we have already established relationships, there could be unforeseen circumstances that could arise for them. Best laid plans can stop short with things like a lightning strike, hostile takeovers or top employees falling in love and ditching everything for Fiji.
Design of TAB – We are still early in the manufacturing process. Without the funds to buy all the materials in our hands today, we cannot guarantee that the materials will be exactly the same as those shown in our prototypes. If that happens, you can rest assured that Tania will find materials that are as close to what you have seen here. Also, the TAB design may benefit by adding some small design tweaks as we move ahead. TAB will be as similar to the prototypes as possible.
Word of TAB - We have put all the gears into place, but life has it’s own not-so-humorous plans on occasion. That being said, no matter what may come in our way to bringing TAB to you and the rest of the world, we will always let you know about any hiccups as soon as they become apparent to us. We can guarantee that we will keep you right in the front of the communication loop and contact you without delay.Learn about accountability on Kickstarter
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