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A journey back through the 1960's via the iconic imagery and recollections of noted LIFE photographer Rowland Scherman.

EYE ON THE SIXTIES: The Iconic Photography of Rowland Scherman

Rowland Scherman in a scene from "EYE ON THE SIXTIES".
Rowland Scherman in a scene from "EYE ON THE SIXTIES".

Our film is an intimate portrait of LIFE magazine photographer Rowland Scherman and the photojournalist process. It is also a piece of American history, documenting how one man’s photographic genius worked within one of the country’s most transformational eras-- the 1960’s. As the first photographer for the Peace Corps 1961-1962, the primary USIA photographer of the Civil Rights March on Washington, LIFE Magazine’s Special Assignment Photographer, personal photographer of President Lyndon Johnson’s 1964 Presidential campaign, LIFE’s Special Photographer for Senator Robert F. Kennedy’s Presidential Campaign, and Grammy Award Winner for Bob Dylan’s Greatest Hits Album Cover in 1967, Rowland Scherman used his camera to record a decade that was like no other.

Scherman with President Kennedy in 1961. Source: The Peace Corps.
Scherman with President Kennedy in 1961. Source: The Peace Corps.
The LIttle Girl At The March on Washington.  Photo by Rowland Scherman. Source: National Archives and Records Administration.
The LIttle Girl At The March on Washington. Photo by Rowland Scherman. Source: National Archives and Records Administration.

In this documentary, Scherman’s candid recollections of the time combine with his breathtaking photographs, offering rare glimpses of major celebrities, politicians, and the monumental events of the day, including the dawning of the Peace Corps, the March on Washington, Dylan’s entrée at the Newport

Dylan at Newport 1963.  Yours with a contribution.
Dylan at Newport 1963. Yours with a contribution.
Dylan at Newport with whip 1963.  One of our rewards.
Dylan at Newport with whip 1963. One of our rewards.

Folk Festival, and Woodstock. We travel with Rowland Scherman to the recent 50th Anniversary event of the founding of the Peace Corps in Washington, D.C, to the site of the 1963 Newport Folk Festival, to the October chilled air where the 1969 Woodstock Festival was held, and to the hills of Truro, Massachusetts on Cape Cod where he moves today in a kind of peace, laced with humor, hope and reality. 

Dylan solo at Newport 1963. Yours with your pledge.
Dylan solo at Newport 1963. Yours with your pledge.
Scherman on the Outer Cape.
Scherman on the Outer Cape.
Rowland Scherman's HATCH HOUSE essay.  Available with your contribution!
Rowland Scherman's HATCH HOUSE essay. Available with your contribution!
Parade of Flags.  Returned Peace Corps Volunteers in "EYE ON THE SIXTIES".
Parade of Flags. Returned Peace Corps Volunteers in "EYE ON THE SIXTIES".

Now in his 70’s, Scherman remains an adventurous, complex and creative soul, still capturing life through his camera’s lens. The film ends on the steps of the Lincoln Memorial, with him standing out of the crowd in a world that is now so changed-- so awash in personal cameras. He seems partly invisible, yet holding his own camera – one eye on the past and one on the future, and offering up one last bit of advice for those seeking creative adventure.

TWO SUPERSTARS IN A TREEHOUSE: Joni Mitchell and Judy Collins in Laurel Canyon 1969. Available with your donation.
TWO SUPERSTARS IN A TREEHOUSE: Joni Mitchell and Judy Collins in Laurel Canyon 1969. Available with your donation.
THE STUDIO.  David Crosby, Graham Nash, Joni Mitchell, and Judy Collins. Los Angeles, 1969.  Available with your donation!
THE STUDIO. David Crosby, Graham Nash, Joni Mitchell, and Judy Collins. Los Angeles, 1969. Available with your donation!
RFK WITH NUNS 1968.  Yours with a donation!
RFK WITH NUNS 1968. Yours with a donation!
Revisiting Woodstock in "EYE ON THE SIXTIES".
Revisiting Woodstock in "EYE ON THE SIXTIES".

Appearing in the film are singer Judy Collins, noted former LIFE Washington Bureau Chief and PEOPLE magazine co-founder Richard B. Stolley, close personal friends of Scherman, and cameo appearances by commentator Bill Moyers and American Idol singer Siobhan Magnus. 

ARTHUR ASHE WITH MUSTANG 1966.  Yours with your generous contribution.
ARTHUR ASHE WITH MUSTANG 1966. Yours with your generous contribution.

The people of note captured in the historic photographs include President John F. Kennedy, Robert F. Kennedy, LBJ, Sargent and Eunice Shriver, Martin Luther King, Jr., The Beatles, Bob Dylan, Joan Baez, Judy Collins, Arthur Ashe, Barbara Walters, and others.

THE FAB FOUR: First Concert in America!
THE FAB FOUR: First Concert in America!
JOHN LENNON "RED MOLE" 1970.  One of our gifts with your donation.
JOHN LENNON "RED MOLE" 1970. One of our gifts with your donation.
BOB DYLANS GREATEST HITS "THE HALO".  A signature image, yours with a higher level contribution.
BOB DYLANS GREATEST HITS "THE HALO". A signature image, yours with a higher level contribution.

EYE ON THE SIXTIES is also an essay on the art of photography and how it has been influenced by technological change. It echoes the belief that the human ability to visualize, and to care is the artist’s best ally. While casting a fresh eye on both the tumult and triumph of the 60’s, the documentary enlightens and inspires through the example of one man, revealing that success depends upon your willingness to show up and to take a risk, to trust your talents, and to fulfill your sense of adventure while illuminating the accomplishments of others. As Rowland Scherman so assuredly states the photographic axiom of the day: “F8 and be there!”

Rowland Scherman: A half-century of photography. From "EYE ON THE SIXTIES".
Rowland Scherman: A half-century of photography. From "EYE ON THE SIXTIES".

HOW YOU CAN HELP

EYE ON THE SIXTIES has been completely shot and and we are now in the post-production phase for a one-hour broadcast version, as well a ninety-minute theatrical version.  Kickstarter Funding will help us to provide finishing elements such as music and audio-mixing, but equally important-- it will greatly aid in the marketing effort, as there are real costs for distribution within public television. The documentary has been accepted for distribution by American Public Television of Boston, MA.  The APT method is a reliable way to get wide-carriage nationally on public television stations  especially for filmmakers who have a proven track record. Distribution costs include items such as insurance and closed-captioning requirements. We need to produce DVD copies of the show and also mount a theatrical release here on Cape Cod. Your contribution is key in helping us get the program to its intended audience.

Iconic Musicians Postcard Set, and DVD-- our way of saying "thank you".
Iconic Musicians Postcard Set, and DVD-- our way of saying "thank you".

REWARDS

In appreciation of your support we are proud to offer a variety of reward gifts including high quality prints of many of Rowland's beautiful iconic photographs that capture the extraordinary individuals and extraordinary events of the 1960's.  See the images above and below and with descriptions to the right, and with links to our Facebook Rewards Page. 

SET OF 4 BEATLES MINI-PRINTS from their first American Concert in 1964-- one of our rewards!
SET OF 4 BEATLES MINI-PRINTS from their first American Concert in 1964-- one of our rewards!

WHAT HAPPENS IF WE DON'T REACH OUR GOAL

Kickstarter is a funding platform for creative projects world wide. The way it works is that we must reach our funding goal before the campaign expires....or we do not get any of the dollars pledged. 

Become part of this unique story by donating and by spreading the word to others. Share this link, "Like" us on FACEBOOK, Twitter it, email this Kickstarter link to your friends. Feel free to contact me if you have any questions or to get more information. 

Experience a photo shoot on Cape Cod with Rowland Scherman, with a special contribution!
Experience a photo shoot on Cape Cod with Rowland Scherman, with a special contribution!
Scherman at the Lincoln Memorial.  Special Patron and Executive Producer status available!
Scherman at the Lincoln Memorial. Special Patron and Executive Producer status available!

Risks and challenges Learn about accountability on Kickstarter

Many people believe that making a film is the biggest challenge in the production process. An appropriate parallel is that of a intense mountain climb. Completing the actual film means getting to the top and planting the flag. But the reality is that you are only one-half there. Getting back down successfully means getting it broadcast, and out into the culture. This requires not only money, but also a considerable shift to a marketing mentality on many levels. At this point we are a few hundred feet from the creative top, with good footing, clear skies and plenty of light. The processes of planning, research, traveling to various cities, filming at various historic sites, interviews, researching, scanning historic negatives of Scherman's works at the National Archives, and primary editing and scoring have all taken place successfully.

This is not the first trip up and back on a project such as this for us. Our success rate in getting documentary projects to public television is two-for-two. Projects in 2001 and 2006 found their way to their audience via this same hard-fought and pragmatic route. It is really a matter of knowing the distributor, and most importantly the audience demographic.

It is important to stress this--our film concerns itself with a special generation with iconic events and people that are still quite relevant and in fact "legendary". Our approach is through the memories of an "everyman", albeit a very charming, resourceful, and talented shooter. It also involves one of the most popular avocations in the world-- photography, which has undergone a revolutionary change. Our protagonist, Rowland Scherman is arguably prolific, and his presence at important events is Forrest Gump-like. He has stories to tell, and he has never quit on his passions-- nor can we. The biggest creative challenge has been weaving those experiences, finding the most inspiring and thought-provoking, and putting them into form.

Critical to the success of this project is that the documentary broadcast be aligned with two upcoming, and very important anniversaries in 2013. They are the 50th year celebrations of both Bob Dylan's entrance to the folk scene at Newport, and the Civil Rights Movement's magnificent 1963 March On Washington. Our segment on the March alone-- for which Scherman was a lead photographer for the USIA (US Information Agency)-- is a major contribution to the memory of that day unlike any other ever seen, and one of the more powerful elements in our film. It is crucial that we raise the funds so that a story such as this can appear in the broadcast environment as these anniversaries approach. EYE ON THE SIXTIES celebrates key moments in American cultural history-- from the Kennedy Administration hopeful promise to the fading light on the Woodstock generation. It is done so in a personal, positive and powerful way.

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    11 backers

    You'll receive a special e-note of thanks, your name on our web site honor roll, and a downloadable version of the documentary.

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    29 backers

    DVD version of Eye On The Sixties: The Iconic Photography of Rowland Scherman plus your name on our web site honor roll. Shipping within USA via US Priority Mail included.

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    Both prior Public Broadcasting films of Director Chris Szwedo on DVD. Lime Rock Park: The Secret Valley of Racing (An EMMY-nominated documentary essay that captures the heart and soul of American road racing. 60 minutes.) A Gullwing At Twilight: The Bonneville Ride of John Fitch (Experience a true adventure in the American West as an elderly former professional race car driver seeks one last adventure with a class speed record attempt on the Bonneville Salt Flats. 60 minutes.) Shipping within USA included. Item also includes your name mentioned on our web site honor roll.

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    DVD of Eye On The Sixties PLUS a set of 6 Iconic Musicians POSTCARDS featuring Eric Clapton, John Lennon, Mississippi John Hurt, Bob Dylan/Joan Baez, Steven Stills, and Elvis Costello. ALSO INCLUDES your name listed in our web site honor roll. Shipping within USA included. DVD release in Spring 2013.

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    Rowland Scherman's 8 1/2x11" black and white print twelve image mini-photo essay-- CAPE COD HATCH HOUSE (a mid-century modern home) PLUS downloadable version of Eye On The Sixties: The Iconic Photography of Rowland Scherman. The creation of this product can be seen in our film as Scherman captures the famed mid-century modern Hatch House in Truro, on Cape Cod. PLUS-- your name on our web site contributor honor roll. See image on left with link!

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    BEATLES Set of 4 Mini-Prints, Iconic Post-card Set, DVD of our program, plus a Special Thanks on our web site. The mini-prints consist of four 5x7" black and white images on 8 1/2 x 11" paper tastefully presented with interlacing sheets in a folio. These attractive images of each of the Fab Four were taken by Rowland Scherman at the very first Beatles concert in America on Februrary 10, 1964. Beatles Mini Prints will be shipped in December 2012. DVD will be released and shipped in the Spring of 2013. See product images on left and on Facebook Reward page. Shipping within USA Included.

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    The PACKAGE...the set of 4 Beatles Mini Prints, DVD of Eye On the Sixties, DVD's of Lime Rock Park, and A Gullwing At Twilight, plus Special Thanks credits at the end of the public television broadcast program, as well as on our web site. ALSO includes TWO-TICKETS to the premiere of the show on Cape Cod. See product details on our FACEBOOK REWARD page. Items shipped separately as DVD of Eye On The Sixties will be released in the Spring of 2013.

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    Historical Iconic Imagery photographed and signed by Rowland Scherman. BOB DYLAN AT NEWPORT SOLO EVENING CONCERT 1963 11x16" black and white. Unframed. You'll also receive a special e-note of thanks, your name on our web site honor roll, and a signed DVD version of the documentary. See image on left with link.

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    Historical Iconic Imagery photographed and signed by Rowland Scherman. BOB DYLAN AT NEWPORT JULY 1963 11x16' black and white. Unframed. A timeless image that depicts Dylan from behind performing with crowd in the distance at the festival grounds. All photo offerings are scanned from the original negative and printed on superior photo paper by master printer Bob Korn. You'll also receive a special e-note of thanks, your name on our web site honor roll, and a signed DVD version of the documentary. See image on left with link.

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    Historical Iconic Imagery photographed and signed by Rowland Scherman. BOB DYLAN AT NEWPORT WITH WHIP 1963 11x16" black and white. Unframed. You'll also receive a special e-note of thanks, your name on our web site honor roll, and a signed DVD version of the documentary. See image on left with link.

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    Historical Iconic Imagery photographed and signed by Rowland Scherman. THE STUDIO: DAVID CROSBY, GRAHAM NASH, JONI MITCHELL, and JUDY COLLINS Los Angeles, CA 1969. 11x16" black and white. Unframed. This photograph was taken during the recording sessions of the classic first Crosby, Stills, and Nash album. You'll also receive a special e-note of thanks, your name on our web site honor roll, and a signed DVD version of the documentary. See image on left with link.

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    Historical Iconic Imagery photographed and signed by Rowland Scherman. THE TREEHOUSE: JONI MITCHELL WITH JUDY COLLINS Laurel Canyon 1969 11x16" black and white. Unframed. A glowing portrait of two musical friends in Joni Mitchell's treehouse at her Laurel Canyon home in California. "The best photo of myself ever taken"-- Judy Collins. You'll also receive a special e-note of thanks, your name on our web site honor roll, and a signed DVD version of the documentary. See image on left with link.

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    Historical Iconic Imagery photographed and signed by Rowland Scherman. ROBERT F. KENNEDY WITH CATHOLIC NUNS 1968 11x16" black and white. Unframed. A remarkable image of RFK taken by Rowland Scherman during the 1968 Presidential campaign. You'll also receive a special e-note of thanks, your name on our web site honor roll, and a downloadable version of the documentary. See image on left with link.

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    1 backer

    Historical Iconic Imagery photographed and signed by Rowland Scherman. ARTHUR ASHE AND HIS MUSTANG (Somewhere in Arizona 1966) 11x16" black and white. Unframed. In 1966 Rowland Scherman accompanied a then relatively-unknown and future tennis great Arthur Ashe on a Texas-to-California photo essay for LIFE magazine. The Mustang was Arthur's and indeed, he drove it himself. This remarkably cool image is a moment in time before Ashe became the Legend-- both on and off the court. You'll also receive a special e-note of thanks, your name on our web site honor roll, and a signed DVD version of the documentary. See image on left with link.

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    1 backer

    Historical Iconic Imagery photographed and signed by Rowland Scherman. JOHN LENNON "RED MOLE" London, England 1970. 11x16" black and white. Unframed. A candid moment as Lennon is followed by admirers while holding a newspaper sympathethic to Northern Ireland. You'll also receive a special e-note of thanks, your name on our web site honor roll, and a signed DVD version of the documentary. See image on left with link.

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    HISTORICAL ICONIC IMAGERY by Rowland Scheman-- THE FAB FOUR: the Beatles First Concert In America. February 10, 1964. Washington D.C. 11x16" black and white on premium photo paper. Signed by Rowland Scherman. Unframed. A Rowland Scherman Signature Inage. See image on left with link.

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    GRAMMY AWARD WINNING Iconic Imagery. Photographed and signed by Rowland Scherman. One of the most famous photos of Dylan in the 1960's! BOB DYLAN'S GREATEST HITS "THE HALO" 11x16" in color. Unframed. This iconic image was taken by Scherman in 1966 during a performance by Dylan in Washington, D.C. In 1967, Scherman was awarded a Grammy for the now-defunct album cover photo category. You'll also receive a special e-note of thanks, your name on our web site honor roll, and a signed DVD version of the documentary. See image on left with link.

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    The 18' x 26" verson of BOB DYLAN'S GREATEST HITS "THE HALO" Color. Signed by Rowland Scherman. You'll also receive a special e-note of thanks, your name on our web site honor roll, and a signed DVD version of the documentary. See image on left with link.

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    LESSONS (ONE DAY) IN DOCUMENTARY PRODUCTION WITH AWARD WINNING AND EMMY NOMINATED PRODUCER CHRIS SZWEDO LOCATION: Outer Cape Cod Includes 2-night stay on the Outer Cape and dinner for two. Transportation costs not included. Explore the Outer Cape with a full-day session of creative consultation and practical tips on how to produce your own special project. Includes choosing a story, camera training, lighting, storytelling approaches, and production philosophy. Lessons begin Spring 2013. ALSO INCLUDES DVD of Eye On The Sixties.

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    PHOTOGRAPHY LESSON (ONE DAY) WITH FORMER LIFE MAGAZINE PHOTOGRAPHER ROWLAND SCHERMAN. Includes 2-nite stay for two in Orleans, MA on the Outer Cape. (Transportation not included.) Reimbursed Lunch, and Dinner with Rowland Scherman and Chris Szwedo at Mahoney's Restaurant in Orleans, MA. Make sure to bring your camera!

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    PHOTO SESSION (4-6 HOURS) ON CAPE COD WITH FORMER LIFE MAGAZINE PHOTOGRAPHER ROWLAND SCHERMAN. Have your portrait taken by the man who photographed JFK, RFK, The Beatles, Bob Dylan, Judy Collins, The March On Washington, and Woodstock! Includes 2-nite stay for two in Orleans, MA on the Outer Cape! Complimentary Dinner at ABBA Restaurant in Orleans with Rowland Scherman and Producer Chris Szwedo. Includes an 11x16" signed quality print from your session! Sessions to be scheduled in Spring and Summer 2013. Set of Beatles mini-prints included.

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    GENEROUS ASSISTANCE GRANTOR CREDIT Your name at the beginning and end of our film for public television broadcast. You will be listed as a major contributor, and be included in all printed materials, web site, and aftermarket products. Includes the DVD and your choice of two (2) 11X16" signed Rowland Scherman prints, as well as TWO TICKETS to the premiere of the documentary on Cape Cod and private dinner of appreciation. Print ships December 2012. DVD available Spring 2013.

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    EXCLUSIVE on-screen EXECUTIVE PRODUCER CREDIT in our documentary. Includes three (3) beautifully printed and signed 11x16" Rowland Scherman images of your choosing! Also includes TWO TICKETS to the Cape Cod premiere and private dinner of appreciation.

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