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A documentary answering the question people ask when informed of the greatest health truth ever: "Why haven't I heard this before?"
A documentary answering the question people ask when informed of the greatest health truth ever: "Why haven't I heard this before?"
A documentary answering the question people ask when informed of the greatest health truth ever: "Why haven't I heard this before?"
1,099 backers pledged $163,930 to help bring this project to life.

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PlantPure Nation, a Documentary with Dr. T. Colin Campbell

$163,930

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My name is Nelson Campbell. I am the Director of PlantPure Nation, an exciting new documentary that explores the history, economics and politics surrounding the plant-based diet. For the first time ever, this film answers the question so many people ask when they first learn of this amazing health concept: Why haven't I heard this before?

I have had a longtime interest in this health message, largely because of my dad, Dr. T. Colin Campbell (The China Study), considered by many to be the 'science father' of the rapidly growing plant-based nutrition movement. I’ve watched him answer this nagging question over the years, and this film finally gave us an opportunity to shed light on the powerful forces standing in the way of this message.

T. Colin and Nelson Campbell featured in the film "PlantPure Nation."
T. Colin and Nelson Campbell featured in the film "PlantPure Nation."

With the veteran team of producer John Corry and writer Lee Fulkerson of the acclaimed documentary Forks Over Knives, we are taking the conversation about plant-based nutrition beyond the science. We are asking some important questions about its acceptance within mainstream society.

Your funding support will enable us to release the documentary in at least 20 more cities in North America, and to complete the development of a program that will make our film as experiential as possible. That program will enable people who watch the film to experience the core health concept, including both education and whole food, plant-based meals.

Nelson and his Dad return to their old family farm in Virginia in PlantPure Nation.
Nelson and his Dad return to their old family farm in Virginia in PlantPure Nation.

For too long, the people and organizations profiting from our poor health have controlled the information given to the public. Most people have no idea of the enormous control they have over their health. The only way to reach these people in an environment controlled by special interests is through a grassroots, bottom-up approach.

In addition to the film, we have developed an organizational structure and strategy, including a strong non-profit component, that will enable us to organize and support community groups everywhere in bringing the message of plant-based nutrition to family, friends and neighbors. This effort will demonstrate how millions of people working together at the local level can solve one of the most serious problems of our time. (See our website at www.plantpurenation.com)

We also have a companion cookbook from BenBella Books featuring delicious recipes I know well (since they were developed by my wife, Kim, who has been cooking plant-based for the past 25 years). This full-color, 320-page cookbook is a featured reward in levels over $70.

Our fundraising goal is $150,000, but we hope to surpass this and raise enough funds to bring our film to as many cities as possible, not only in the U.S. and Canada, but in other countries as well!

We will undertake a tour to 23 cities across North America from April 4th to June 10th before returning to those same 23 cities the week of July 4th.

At each stop, we will screen an advance cut of the film, and then hold a Q&A that includes our production team, my father and me. We also will work with local people and groups to secure their help in spreading the word within their community that we are coming back, so that we can fill theaters during our premier week of July 4th. 

If we have sufficient funding we can extend this tour into the summer and fall to include more cities. We also would like to conduct screenings to get the ball rolling in other countries as well.

Won't you help us bring this powerful plant-based health message to more people?

 

Risks and challenges

Our main risk is funding. We need the resources to complete development of the aforementioned program that will accompany our film. We hope to bring our film to market, as aggressively as possible, to at least 20 more cities across the U.S. and Canada.

But having funds is not the only solution to our marketing challenge. We also need the right strategy. We have chosen a strategy that recognizes the fact that we cannot do this on our own. We need supporters in communities everywhere who share our vision.

This Kickstarter campaign will help us build that team.

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  1. Select this reward

    Pledge $25 or more About $25

    This reward level includes our enthusiastic "thank you" for enabling us to bring PlantPure Nation to a wider audience and also includes a unique download key for your own private viewing of this important documentary.

    Our eternal gratitude for helping bring PlantPure Nation to more people in North America, and hopefully in other countries as well ... all for just $25. For more information, please visit PlantPureNation.com.

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    Pledge $40 or more About $40

    This level includes a DVD copy of PlantPure Nation, a "thank you" on the official PlantPureNation.com website and a unique download key to watch the documentary at home.

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  3. Select this reward

    Pledge $70 or more About $70

    This level includes a copy of the PlantPure Nation Cookbook from BenBella Books. Created by Kim Campbell, a plant-based cook for over 25 years, this gorgeous cookbook features 320 pages of over 150 plant-based recipes that will please every palate.

    This PlantPure Nation reward level also includes a DVD copy of PlantPure Nation, a "thank you" on the official PlantPureNation.com website and a unique download key to watch the documentary at home.

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    Pledge $100 or more About $100

    What does everyone who enjoys a plant-based diet need? An official PlantPure Nation cutting board! This handy cutting board is recycled, recyclable, BPA-free, and a daily reminder of our gratitude for your support.

    This PlantPure Nation reward level also includes a copy of the PlantPure Nation Cookbook from BenBella Books. Created by Kim Campbell, a plant-based cook for over 25 years, this gorgeous cookbook features 320 pages of over 150 plant-based recipes that will please every palate.

    And finally, this reward level also includes a DVD copy of PlantPure Nation, a "thank you" on the official PlantPureNation.com website and a unique download key to watch the documentary at home.

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  5. Select this reward

    Pledge $250 or more About $250

    Want to spread the plant-based word to people you love? We make it simple by including two (2) "Invitations to Healthy Living" kits at this level. Each of these easy-to-share packets includes: a letter from Dr. T. Colin Campbell, a PlantPure Nation DVD, and a copy of the PlantPure Nation Cookbook from BenBella Books.

    This PlantPure Nation reward level also includes a PlantPure Nation logo cutting board, your own copy of the PlantPure Nation Cookbook, a DVD copy of PlantPure Nation, a "thank you" on the official PlantPureNation.com website and a unique download key to watch the documentary at home.

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  6. Select this reward

    Pledge $500 or more About $500

    Your name or company name will be a permanent part of PlantPure Nation's DVD menu through an interactive "Dedication to the Nation" on-screen option. Users can select this option to see your name, the name of a loved one, or company name/website (certain restrictions may apply).

    This PlantPure Nation reward level also includes two (2) "Invitations to Healthy Living" kits at this level. Each of these easy-to-share packages includes: a letter from Dr. T. Colin Campbell, a PlantPure Nation DVD, and a copy of the PlantPure Nation Cookbook from BenBella Books.

    And finally, you'll also receive a PlantPure Nation logo cutting board, a copy of the PlantPure Nation Cookbook, a DVD copy of PlantPure Nation, a "thank you" on the official PlantPureNation.com website and a unique download key to watch the documentary at home.

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  7. Select this reward

    Pledge $1,000 or more About $1,000

    Imagine your name or company name as a permanent part of PlantPure Nation. The "Special Thanks" roll in the film's end credits will include your name or company name (certain restrictions may apply) to show your support of a PlantPure Nation.

    This PlantPure Nation reward level also includes two (2) "Invitations to Healthy Living" kits, a PlantPure Nation logo cutting board, a copy of the PlantPure Nation Cookbook, a DVD copy of PlantPure Nation, a "thank you" on the official PlantPureNation.com website and a unique download key to watch the documentary at home.

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  8. Select this reward

    Pledge $2,500 or more About $2,500

    Own a bookstore? Manage a plant-based meetup? Want to start your own revolution? This reward level includes 150 PlantPure Nation DVDs to sell or share (MSRP $19.99)!

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  9. Select this reward

    Pledge $5,000 or more About $5,000

    This level includes two (2) VIP tickets to the Los Angeles premier of PlantPure Nation as well as an exclusive invite to attend premier party with filmmakers, Dr. Campbell and PlantPure team (airfare and accommodations not included).

    This PlantPure Nation reward level also includes a "Special Thanks" in the film's end credits (certain restrictions may apply) and the other rewards listed in the $1,000 reward level.

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  10. Select this reward

    Pledge $7,500 or more About $7,500

    At this level you'll receive a film screening at a location of your choice (subject to approval) with at least one member from the film team available for Q&A. Bring PlantPure Nation to your town through this unique reward.

    This PlantPure Nation reward level also includes a "Special Thanks" in the film's end credits (certain restrictions may apply) and the other rewards listed in the $1,000 reward level.

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  11. Select this reward

    Pledge $10,000 About $10,000

    Co-branding rights to a PlantPure Pod of your choosing (subject to approval) for a period of two years. As part of this arrangement, an organization or person of your choosing will be identified on that particular Pod's webpage as the Pod's sponsor, with a link back to the sponsor's own website (if one exists).

    For example, "This Topeka, Kansas PlantPure Nation Pod sponsored by Healthy Foods, Incorporated."

    Imagine the visibility and goodwill this can create within your local community. Visit www.plantpurenation.com/movement for further information on our Pod program.

    This PlantPure Nation reward level also includes a "Special Thanks" in the film's end credits (certain restrictions may apply) and the other rewards listed in the $1,000 reward level.

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Funding period

- (60 days)