Did you feel the rhythm rip through you when the DJ laid it down and made everything feel so good? Did your arms and legs move in secret rituals that you made up on the spot? Did your lips pull irresistibly upward into a smile that you never wanted to end? Do you remember how wonderful it was, and how you couldn’t wait for the next one to come around so you could do it all over again?
Did you rave?
Hi. My name is Michael Tullberg, and I’m one of the longest-running electronic music photojournalists in North America. During the 1990s and 2000s, I was writing and photographing for most of the major dance music magazines in this country, covering the hottest and most controversial music scene in the land: the rave scene.
That’s right, the rave underground. The secret dance music network. The parties that were so intense, they became instant classics as their growing legions of fans raved happily well into the morning on a regular basis. And now you can go back to those heady and fantastic days for the very first time by pre-ordering my new book, DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave.
DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave is about the glory days of the American rave scene as it exploded nationwide like wildfire. It's a photo-heavy book that contains hundreds of my very best images from the formative years of epic parties like Electric Daisy Carnival, Nocturnal Wonderland, Dune and others. It gives you VIP access to legendary DJs like Paul Oakenfold, Moby, Fat Boy Slim, Carl Cox, Richie Hawtin, Christopher Lawrence and more.
DANCEFLOOR THUNDERSTORM will take you back to the warehouses,
deserts, mountains, beaches and Hollywood clubs where rhythmic magic was
made. In other words, it's a rave hot tub time machine. And, this Kickstarter campaign is the ONLY way that
you can reserve your copy ahead of publication. So pre-order today!
DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave is going to be the first book of its kind in the U.S that presents the visual record of a crucial era in American pop culture. The first to show what raving was really like from the point of view of those who were actually there, as opposed to the usual anti-rave vitriol that was spouted forth by the mainstream press.
Trance-master Christopher Lawrence gives the book a great shout-out!
WHAT ARE YOU PAYING FOR? Mostly the printing of the book. Getting 10,000 photo books of 300+ pages made on high-quality paper isn’t exactly cheap, as you might expect. Thus, this is where most of the money is going—the making of a high-quality product meant to last a lifetime on the shelf or coffee table of any electronic music or pop culture fan. A lesser amount is for paying the great people who have worked so long and hard on this book alongside me, including my Editor and my Graphic Designer. These veterans from the classic URB magazine have done a fantastic job and they deserve to be rewarded properly for their efforts.
The great Ken Jordan from THE CRYSTAL METHOD gives his support, and recalls the day when the band first met Michael Tullberg!
And as you can see on the right, we've got a bunch of cool rewards for those who choose to support this project. Of course, the biggest reward is the book itself, which you can pre-order with a donation of $60.00. You'll be avoiding the shipping costs that are normally included in shopping online, and California residents get a special bonus: NO SALES TAX! And that's not all! You can also receive CUSTOM PHOTO PRINTS of several of the images appearing in "DANCEFLOOR THUNDERSTORM", in 5"x7", 8"x10" and 11"x14"! Plus, we've got exclusive VIP tickets to Couture, one of Hollywood's hottest nightclubs, thanks to Danny B, L.A. club promoter extraordinaire. And you can even get a Skype photo seminar with yours truly, where I'll tell you the secrets of creating fantastic nightlife photography!
AND...if that's not enough for you, then try this on for size: YOU CAN APPEAR IN THE BOOK! Yes, that's right, YOU can ensure that your name and even your face, appears in the book right alongside electronic music legends like Paul Oakenfold, Fat Boy Slim, Christopher Lawrence and more! How cool is that? So pre-order today!
If we exceed our target donation amount, we're certainly open to stretch goals. We definitely want to meet the demands of the fans of the music, so if we take in enough to expand the initial printing beyond our planned total of 10,000 copies, that becomes a distinct possibility.
So come take part in electronic music history, by contributing to DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave! Yes, it really is all good.
***UPDATE!!!*** A great shout-out from DJ Jason Blakemore, one of the classic old-school Southern California rave DJs! Jason has been playing in the scene for as long as I can remember, and it's great to get such a nice recommendation from him! Way to go, man!!
***UPDATE!!!*** People often ask me, "What was shooting a rave like?" Well, here's my response!
***NEW UPDATE!!*** We've just added four exclusive VIP ticket & wristband combos to the one and only BUD BROTHERS' MONDAY SOCIAL at the SOUND nightclub in Hollywood! See details on the right!
***PRESS UPDATE!!!*** Look at the attention the electronic media press is giving DANCEFLOOR THUNDERSTORM! Now this is fantastic!
“Photographer Michael Tullberg shot hundreds of images for URB and other magazines at the height of LA’s 90s rave scene. Many of those images, plus hundreds of never-before-seen shots make up this 300 page tribute to LA’s rave underground. From raves on the Venice boardwalk and downtown’s Alexandria Hotel, to the National Orange Show in San Bernardino and the desert raves all the way to Indio, no collection of photos from this magical time and place have ever been assembled before.”
From BPM: Legendary EDM Photographer Launches Kickstarter For Dancefloor Thunderstorm Photo Book
"Legendary EDM Photographer Launches Kickstarter For Dancefloor Thunderstorm Photo Book
“The book contains hundreds of Tullberg’s dazzling photographs from the early days of classic events like Electric Daisy Carnival, Nocturnal Wonderland and Dune. This is straight rave history, and it cannot be preserved in the proper medium with the respect it deserves without your contribution – get over to Kickstarter and be part of this incredibly worthy project.”
“Long time BPM Magazine and Magnetic Mag friend Michael Tullberg has just launched a great Kickstarter campaign to fund his new book “Dancefloor Thunderstorm: Land of the Free, Home of the Rave”, a history of the Southern California Rave scene. If you grew up in this era or want to know more about the scene that started what we now call EDM, this is going to be a fantastic book.”
***NEW UPDATE! We reached achieved our first $10,000.00 in donations! Onward and upward!!!***
***MEDIA UPDATE!!!*** This is a great one, folks! We just got a great shout-out from one of the true legends of electronic music in America...the Original Innovator, the one and only SWEDISH EGIL! Take a look at Egil's piece here at the world-famous GrooveRadio.com!
***EXCLUSIVE NEW VIDEO!*** Find out what it was like partying BEHIND THE SCENES in the rave underground, inside the secret artist complex of SUPERSTAR DJ KEOKI, with special guest DJ SANDRA COLLINS!!!
WARNING: Prepare to laugh!
***VIDEO UPDATE!! KEN JORDAN of THE CRYSTAL METHOD just gave the book a great shout-out! In fact, it's so good we put it in the middle of this project, so scroll back up until you see Ken in his kick-ass studio!
***ALL Photographs copyright by Michael Tullberg***
***ALL music by DJ Mark Lewis and his band, Interstate. All music used with permission.***
Risks and challenges
DANCEFLOOR THUNDERSTORM is being laid out at this very moment, and will be completed in time for it to be printed and then shipped out in the spring of 2014. Any potential (and unlikely) holdups would most probably emerge from the printer in China, who may need to temporarily postpone service due to the Chinese New Year in January, when most of the country takes a couple of weeks off and goes home to their families. There is also the low possibility that the cargo ship delivering the books may arrive more slowly than expected due to natural events (rough seas, a tropical storm, etc.). We have anticipated these, and have thus established our warehouse/distribution center near the port of Los Angeles, so should either of these scenarios occur, we can expedite the processing of the books once they arrive here in the U.S. And of course, Customs can hold things up as well, but this is a rare event that normally gets resolved quickly most of the time.
Outside of the printing-related issues, there's really not much else that has the capacity to go wrong at this point, as I have made painstakingly sure to wrap up as many extraneous elements that could halt production as possible. All related foreseeable legal issues have been addressed, my publishing company is set up and ready to go, and my production team has been chugging along like a freight train. The book's text has been put to bed (as they say in the printing business), and the photographic layouts are nearing their end. Once the book's been wrapped up and sent off to the printer, most of what remains involve coordinating its future arrival with our warehouse.
Want to donate but don't have a lot to spare? No worries! For a mere $10.00 contribution, you'll receive one genuine 5"x7" PHOTO PRINT of one of my classic rave images! No, not a digital print, I mean an old-school color photographic print. Perfect for framing, or for putting in your rave scrapbook!
For an entirely reasonable $25.00 donation, you get a gorgeous 8"x10" PHOTO PRINT of one of the classic rave images appearing in "DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave"! You'll end up with a random print from a selection of five all-star images!
1 VIP TICKET at Hollywood's #1 fashion-inspired nightclub, COUTURE! Party in style with L.A.'s most prolific clubbers! Tickets are open-dated, which means you can show up when L.A.'s hottest DJs get behind the decks!
1 VIP TICKET & WRISTBAND to L.A.'s longest-running electronic music club, the BUD BROTHERS MONDAY SOCIAL at SOUND! You'll be hanging out in the VIP section with the DJs as they perform! These tickets are open-ended, so you can show up when the biggest spinners in the world play!
GET MENTIONED IN THE BOOK!!! We know that the publication of "DANCEFLOOR THUNDERSTORM" is going to be made possible by you guys, the ones who care enough to put your money where your mouths are. Well, we've devoted a very special section in the book to you wonderful folks. For a donation of just $40.00, your name will be listed among the many who are making this project possible. Just think, your name will be nestled forever next to All-Stars like Fat Boy Slim, John Digweed, DJ Rap and many others. How cool is it that you get to be a part of rave history for such a low cost???
ENJOY FINE DINING for two at MOONSHADOWS MALIBU! With a pledge of only $50.00, you and a friend can enjoy some of the very best food in Southern California at Moonshadows! Located on the world famous Pacific Coast Highway in Malibu, this restaurant is literally perched right over the blue Pacific, providing a spectacular oceanfront view as you sit down to enjoy delicious Mediterranean/Californian cuisine. You can relax indoors, or enjoy the outdoor patio in cabana seating, or stretched out on one of the comfy futons. You might even get lucky and see a pod of dolphins pass by! And the best part is...the first $100 is ON THE HOUSE! That's right, you're getting back double your donation right off the bat! When are you going to get that chance again at one of Malibu's finest restaurants? So donate deliciously today!!
PRE-ORDER "DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave"!!! This is what it's all about, folks--here in Kickstarter, for a contribution of $60.00, you can pre-order your very own copy of "DANCEFLOOR THUNDERSTORM"! You're already going to save shipping costs to contributors like yourself, and California residents save even MORE because since this is a donation, you're not paying California Sales Tax!!! How can you lose with a deal like this??? It only takes a little over 1,500 contributors at this level for us to reach our project goal--let's have YOU be one of them!
"DANCEFLOOR THUNDERSTORM" is due to be released in the Spring of 2014. Once everything's settled in, we can get your FIRST EDITION COLLECTOR'S COPY straight to you! And remember, donating here on Kickstarter is the ONLY way you can guarantee your receiving this piece of raving history, so reserve your copy now!
PRE-ORDER "DANCEFLOOR THUNDERSTORM", and also get mentioned in the book's "THANK YOU" section! Not only will you receive your copy of the book, but you'll also be one of the first to see YOUR NAME printed in it! Plus, you save $5 with this bundling, too. Nice, huh?
PRE-ORDER "DANCEFLOOR THUNDERSTORM" and also get a LARGE 11"X14" PHOTO PRINT of one of my classic rave images from within the book! The large size of this print really shows off its color and vibrant rave ambiance! The image is on genuine photographic paper and is not a digital print. Perfect for framing so you can save a classic rave moment on your wall! Awesome!!!
Please note that the print will be shipped out with your copy of the book, once "DANCEFLOOR THUNDERSTORM" is printed and ready to go.
SKYPE PHOTO SEMINAR with author Michael Tullberg! If you have Skype and are into photography, then this is your lucky day! For a donation of $200.00, you get a one-hour Skype Photo Seminar with the author of "DANCEFLOOR THUNDERSTORM"! Michael Tullberg will teach you the tricks of the trade, so that you can go into a nightclub or underground party, and bring back your own photographic slices of pop culture history! You'll learn techniques like swirling, stroboscopics, two-toning and more! Donators are responsible for getting their own Skype account. Number of seminars limited, so contribute today before you miss out!!!