Wine Line! A new way to enjoy drinking wine! project video thumbnail
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£204 pledged of £22,500 goal
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By Jill and Karen
£204 pledged of £22,500 goal
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About

Smart and yet, funky!
Smart and yet, funky!

Better Drinking 

Better Drinking is about drinking without negative outcomes, ie no hangover no sickness or bad affects! 

Well done for looking at Wine Line! You have taken the first step towards better drinking - and getting help to control how much wine you drink! This is going to be a step that will improve your health and save you money.

  • Many of us enjoy wine and after a day of busy, modern life it is a treat to enjoy a glass or two. But perhaps you have found like many of us, that your waistline is expanding, your mornings are not always so fresh and clear and, to be brutal, that last glass the night before was one or two too many.

    The Wine Line is a simple, low-tech, easy to use tool to help you to remember when to stop drinking. Wine Line is your personal reminder, your conscience on a mini belt and a label. 

    Uniquely its you nagging you; you reminding you just why you don’t want to drink too much.  

    Its not a manual telling you what you should do, its like looking in the mirror, your conscience: the ultimate place where the 'buck stops'. 

    Before you start drinking, when you are still in perfect control, you set your own personal reminder by writing a message, on the wipe clean label, to yourself about why you don't want to drink too much. The label is attached to a strong belt which you fit over the bottle to the level at which you want to stop. 

    Be it wanting to reduce calories and lose weight, improve your general health, skin tone or circulation or because you have a big day ahead, you remind yourself with your personal message. You might have a special or important meeting in the morning for which you want to feel refreshed, your reminder will help you stick to your personal, self imposed limit .

    Hidden calories

    It is easy to drink a large amount of wine almost without noticing and without really appreciating just how many calories you are consuming. The average bottle of wine (red or white ) is around 650 calories. That’s the same as three and half doughnuts, a burger with all the works or two servings of chicken curry!

    Tip: Drink a large glass of water (about half to one pint) before you start to drink any wine. This should slow down your drinking experience, allowing you to really enjoy the flavour of the wine; better than allowing your body to guzzle because you are actually feeling thirsty.

    When you decide where to place the Wine Line it may not be an exact science and perhaps you want to cut down in stages. The control is in your hands but how do you ensure success? Do what will work for you.

    Use the message label as the ultimate prompt – Its YOU nagging and reminding YOU. Now YOU have to stick to the Wine Line limit that YOU have set!

    The label can be wiped clean ready for a new motivational message every time!

    The instructions for using the Wine Line are on the reverse of the Label - you can't forget how to use it!

    Everything you need to remind you
    Everything you need to remind you

    Think about what you can achieve by reducing your drinking - what will you write on your label to remind yourself? (You can write a new message each time you drink) Would someone you know benefit from a Wine Line to help remind them to reduce drinking?

    How about these message ideas: 

    • "Get into my dress for that wedding/party/ BBQ!!" 
    • "300 Calories consumed now- enough!!" 
    • "Lose that belly!"
    • "Here’s the place to stop, fatty!"
    Right time, right message
    Right time, right message

    Less wine: save money 

    You will be able to calculate very quickly just how much money you will be saving by perhaps being able to halve your wine consumption. Think about using the savings for a special treat, towards a holiday or new outfit, a tangible result for all your effort. 

     Health improvements 

    Drinking less will help you feel more healthy, you will also look healthier. There is research everywhere – take a look. Reducing the amount of alcohol you consume should: 

    • Mean you are less dehydrated- reducing headaches and improving circulation. 
    • You will look better and feel better when you reduce your alcohol intake
    • Life and relationship improvements. Its not a popular topic to highlight but lets face it, being a bit tipsy can make us, shall we say, more colourful or less inhibited in our language and behaviour. Avoid those meaningless squabbles or un-needed comments that can make those around you unhappy and lead to sad consequences. 
    • Less wine means a clearer perspective, and likely a calmer life. 
    • A clear head means you are ready for your working day, or whatever event you have planned. 

    Take control! Good Luck! 

    This product was invented by us, people just like you. We wanted to curb our drinking but we didn’t want to stop – wine is one of the great pleasures of life! 

    But this is the right way to prompt yourself, to be in control. It works if you use it as advised here. Like everything else in life, ultimately you control how successful this will be. Nothing will stop you cheating the Wine Line, just like someone on a diet who may decide to order chips, its easy to cheat, but you will be cheating yourself. 

    Now you have Wine Line to help, your conscience is written in front of you every time you lift the bottle.. Everyone on our team is behind you and we would love to tell us how you get on.  Please visit our Facebook page and you will be able to share some of the messages you have written to motivate yourself

    How to use your Wine Line 

    Bright colours to catch you attention, can't miss the Wine Line!
    Bright colours to catch you attention, can't miss the Wine Line!

    The Wine Line is a strong, long lasting, easily cleaned high-density silicon strap that you fit over the bottle. You slide it down to the level at which you want to stop- ie don’t pour out any more after reaching the level of the top of the band. 

    You want a strong clear message on your label, not a polite reminder - take a look at these for ideas:

    • Lose the belly! 

    • Remember it’s the meeting tomorrow! 

    • No headache wanted in the morning! 

    • Taxi coming at 6am! 

    • 5K run in the morning – don’t pass the line! 

    • Don’t let Fred down 

    I always find "That’s enough fatty" a really good prompt. The pen is included in the pack so there is no excuse for not GETTING CREATIVE  each time you drink, or perhaps you want to write a label for a loved one or friend. It’s wipe clean so every time can be different - written by you to suit your mood or goal. 

     In the 'Packaged' pack: 

    • 2 Wine Lines and labels – incase you lose one! 

    • Pen 

    • And a  note on the label reminds you how to use the Wine Line 

    Your pair of  Wine Lines will be delivered  packaged in a smart black card box, to make the perfect gift and not available anywhere in the world except through this site, the ultimate original present!

    GOOD LUCK! 

    Wine stain logo
    Wine stain logo

    Karen and Jill

  • Remember the sooner you can help us hit our target the sooner we can start shipping for Christmas!

    Story of our Logo Don't be fooled it may look messy but look again, its the pattern your glass makes when drips cause a mark on the table when you have taken a few sips!

Risks and challenges

The Wine line is as much a concept as a design. It addresses an issue that many of us face but with a simple, tactile, eye-catching piece of kit. Engaging the user by encouraging a strong reminder message makes the product fun.
When you support us your product (except for those only asking for a single band) will be delivered in a custom designed 'gable box' in black. The box design features a bottle shaped, plastic film, covered window through which the Wine Lines will be displayed.

You can be confident that if choosing this as a gift (or for yourself!) that the packaging and presentation won't let you down, it will be a present you will be proud to give.
The price of the Wine Line rewards can be set at these levels as the bulk ordering of the boxes post project is secured, it made sense to us to plan this way.
If the product is supported we are confident we can get the Wine Lines out in time for Christmas but we will keep everyone posted if there is to be any change to this.
The product is Trade Marked and Design protected. The IP for the methodology belongs to the inventors
Wine Line™
Design number 6019430 UK Government IPO

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Support

  1. Select this reward

    Pledge £5 or more About $7

    Simple single

    Thank you for pledging £5. We will send you a single unpackaged Wine Line so you can start to enjoy Better Drinking straight away. Shipping costs will apply.

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    3 backers
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  2. Select this reward

    Pledge £9 or more About $12

    Delightful double

    For this pledge we will send you a smartly packaged pair of Wine Lines. Will make a fantastic Christmas gift - something not available ANYWHERE else in the world. Shipping costs will apply

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    Ships to Anywhere in the world
    3 backers
    £
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  3. Select this reward

    Pledge £17 or more About $23

    For you, your friend

    Two packaged pairs of Wine Lines. Christmas covered! Packed smartly enough to make a special gift! Shipping costs will apply.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    £
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    It's a way to bring creative projects to life.

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Funding period

- (35 days)