earth day launch because it's good for the earth!
nativeBK is a pop-up native plant nursery + community native restoration + public art project which aims to connect the residents and businesses of NYC to native plants and beautify the city in a sustainable manner. This summer, a vacant lot in Red Hook, Brooklyn will be transformed into a native plant center open to the public, which currently doesn't exist in NYC. People will be able to come, hangout, learn about and purchase native plants and sustainable planters made from recycled wood pallets made on site. Or they can donate nativeBK plants and planters to local businesses, schools, non-profits, or anyone who is willing to take care of them. Either way it's a good thing.
Well, because native plants are amazing and provide many benefits over the ornamental plants commonly found at nurseries. These benefits include food and habitat for native wildlife, they require less water and fertilizers, create bio-diversity, and retain our natural heritage.
A majority of the land in NYC is privately owned, making the public invaluable in helping to restore the native ecosystems of the city. nativeBK aims to propagate the restoration of native ecosystem by making native plants easily available to the public, all while providing information about the value of native plants and the critical role the public has in restoring native ecosystems.
...And the planters? Well all the plants can't go in the ground in NYC, and forget those fiberglass/plastic planters from China. The nativeBK recycled wood pallet planter reduces waste, looks cool, and is being made right here in the city so there's minimal energy expenditure in transportation, done deal.
With the funds raised we plan on renting a vacant lot, fulfilling kickstarter reward obligations, purchasing an initial round of natives for the nursery, and getting a website up and running to help spread the good word. After that, hopefully the project will be self-sustaining.
donating reward planters?
Basically we think/hope there's a lot of people who want to do good out there as far as native plants are concerned in NYC, but either don't live in the city, have a place to put them, or just want to do some good. So we're proposing you can donate your reward planters/plants to local entities (schools, businesses, non-profits, etc.) that agree to take care of them. Either you can leave it up to us to find someone, or you can find someone on your own, maybe your favorite bodega? Basically they get a sweet new plant, the street gets prettier, and it's all because of you...it's a win, win, win. If the location of donated plants are left to nativeBK's discretion, adopters will first be found in Red Hook, an under-served neighborhood in need of beautification, and then move out from there to surrounding neighborhoods...I'm thinking Gowanus.
So in addition to planter and plant/planter combos, we've been working on some possible tote-bag/t-shirt design options. We plan on having a couple of design/color options available, and having people pledging vote on what designs they like the most. And if you have any suggestions or ideas, don't be shy. Here are just a couple options to start...