I conducted a survey recently and learned that there are tens of thousands of people who store water in 55 gallon drums and many store water for decades without ever cleaning it. Let's face it, they're not easy to move around. I created the EZ Cycling System to sanitize and refresh old water without having to heft around a quarter ton of water in an awkward container.
After the survey I created my first prototype and tested the market. I spoke with over 300 people at Preppercon and got an overwhelmingly great response, so I accelerated my efforts. Since then I've spoken to engineers, designers, molders, machinists, parts suppliers, marketers, entrepreneurs and competitors. I've compiled lots of information and feel I have a good understanding of the market.
As of the end of August I have all supplier and manufacturing commitments lined out and waiting for an order. The only question left is how much to make? That's where you come in. I've set the minimum sales quantity at 60 units to cover all of the manufacturing expenses of the first run, but I get greater economies of scale at 200+ sales, so please share this project with all your prepper friends. Based on previous experience I guarantee they'll love it and will thank you for sharing.
The first production run will be in mid-October which means I will have product shipping and in the mail during the last half of October.
If you have 55-gallon drums, you need this product. You have friends who need this product. Please make a pledge and share this video today. Thank you! ~Caleb Tucker
Risks and challenges
The risks are present albeit manageable. Here are some:
1. Supplier spot pricing - I have not secured contracts with suppliers which renders us vulnerable to fluctuations in price. I have extensive experience in price negotiations as a purchaser for a major manufacturer and have secured competitive pricing. I have also secured pricing from at least three suppliers for each part in my bill of materials. This gives me multiple fallback options to control costs.
2. Support team - my admin and fulfillment team is shallow in numbers. The challenge is to give each customer the personal touch they deserve with limited support staff. Additionally, it will be important to fulfill shipments in a timely manner. I have worked on many teams in my professional career requiring indirect management of upper-level employees. My experience will be an asset as I determine when the right time will be to add help and how to manage a successful team.
3. Competition - I anticipate other ambitious water savers will be enthusiastic about my idea and will want to do something similar. As a former product developer for a technology company I have the skills to innovate and lead teams in bringing new concepts to market quickly and profitably. I feel confident I can stay ahead of the innovation curve and expand our portfolio of products to maintain a large market share over our competitors.
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