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$4,730 pledged of $2,000 goal
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All or nothing. This project will only be funded if it reaches its goal by .

By Hannah Sellers & Cole Cuchna
$4,730 pledged of $2,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About this project

The Blacker The Berry – The Book

Stretch Goal #2 = $8,000!

 What is this book about?

Kendrick Lamar is a rapper who is known for his socially conscious music about racial injustice in America. Some people completely miss his message because of the stereotypes surrounding rappers and hip hop, while other listeners are aware of his message and purpose, but find it too difficult to dive in and connect his songs to their historical and social contexts. 

This book breaks down one song, “The Blacker The Berry,” from Kendrick Lamar’s critically acclaimed album To Pimp A Butterfly. Through factual analysis, this project uncovers social themes and provides historical and contemporary context to deepen understanding and empathy about racial injustice in America.

Never heard the song? Click here to check it out on Spotify.

 

Why does it cost $30?

The book is printed in black and white on heavyweight text paper and the cover features a clear foil stamping. Heavyweight paper was chosen to enhance the photos and make the reading experience more special. The clear foil stamping on the cover gives the book a "black on black" appearance. This book required countless hours of research, information organization, writing, and designing over the course of one year.

 

Who made it?

This project is a collaboration between Hannah Sellers of Chicago, Illinois and Cole Cuchna, of Sacramento, California. Hannah designed and produced the book, while Cole wrote the content of the book.

 

What does it look like?

the book's cover is foil stamped on black cardstock for a black on black appearance
the book's cover is foil stamped on black cardstock for a black on black appearance

  

 

the book features many collages that were originally hand cut
the book features many collages that were originally hand cut

 

 

 

      

Technical Specifications

  • 8 x 10 inches 130 pages 
  • printed in black and white on heavyweight satin text paper 
  • cover is foil-stamped on heavyweight black cardstock paper

        

 Dissect Season 1 Poster

Dissect Season 1 Poster visualizes the narrative of To Pimp A Butterfly
Dissect Season 1 Poster visualizes the narrative of To Pimp A Butterfly

    

About the Creators – Hannah & Cole

Hannah Sellers

Hannah Sellers is a designer from Columbus, Ohio. She studied graphic communication design at the University of Cincinnati, College of DAAP for five years. In this time she fostered a passion for social justice, with specific focuses on intersectional feminism and awareness about racial injustice.

She also has a passion for hip hop and its unique connection to social justice. She hopes to continue to share this passion with others, since many are not aware of the powerful relationship between the two.

She decided to tackle this subject for her senior capstone after a revelatory moment with Kendrick Lamar’s music and purpose as an artist. She felt a strong desire to elevate his words such that other people could take away information and have an emotional experience with his music. She hopes that through this collaboration with Cole and Dissect, that other people can discover newfound empathy and learn more about the black experience in America through Kendrick’s lens. See more of her work at hannahcsellers.com

    

 Cole Cuchna

Cole Cuchna attended California State University of Sacramento’s School of Music, graduating with honors in music composition. A lover of both classical and contemporary popular music, Cole lives in the intersection between two similar, but often very disparate musical worlds. Dissect, a serialized music analysis podcast, was created to bridge these worlds. 

By applying formal academic musical analysis techniques to contemporary popular works, Cole hopes to elevate genres traditionally unrecognized as fine or “high” art. He hopes to prove that a work like Kendrick Lamar’s To Pimp a Butterfly can hold its own among works like Beethoven’s “Eroica” Symphony. By choosing contemporary popular works like To Pimp a Butterfly, Cole wishes to build the trust of his listeners who show a strong interest in contemporary music. In later seasons, he wishes to flip the script and analyze classical works like, say, Shostakovich’s Symphony No. 5, exposing those same listeners to musical works they’re likely to enjoy, but are otherwise unfamiliar with. Worlds divided no more. 

You can subscribe to Dissect on iTunes, Google Play, Stitcher, or wherever you get your podcasts. For more, visit dissectpodcast.com.

       

    

Project Credits

Creators
Hannah Sellers
hannahcsellers.com

Cole Cuchna 
dissectpodcast.com

Printers & Binders
Deerfield Digital Printing Cincinnati, OH (1st Edition)
Seventh Floor Bindery Cincinnati, OH (1st Edition)
Forest Printing Chicago, IL

The Blacker The Berry Hat
Anna Rizkalla, Riz Apparel
http://www.rizapparel.co/shop/

Matt WizinskyProfessor, UC DAAP
http://main.studiojunglecat.com

Music used in campaign video
Instrumental produced by Chuki
https://www.youtube.com/user/CHUKImusic

Risks and challenges

A first edition of The Blacker The Berry – The Book has already been designed and produced. Because of production costs, we were only able to produce 10 copies. We want to produce and distribute many more, and we can with your help!

We have not yet produced the second round of these books, and won't unless our the Kickstarter is successful.

We have secured a local printer (in Chicago, IL) who can produce the books for this price.

Our estimated delivery is October 2017 is because we want to tweak the design slightly and add a couple more pages (yay!). We just want to be sure we allow enough time for everything.

The pins and hats have not yet been created, but we have secured production costs with the producers of both of those items.

The posters will be printed by the same company who is printing the books.

One challenge is that Cole and I are located in different parts of the country, but we have divided responsibilities for all of the reward items.

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    Pledge $1 or more About $1.00

    Digital Swag Pack

    Thank you for your support! The digital swag pack includes wallpapers for your phone and desktop based on collages and spreads in the book.

    Includes:
    • iPhone + Desktop Wallpapers
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    Dissect Enamel Pin

    Thank you for your support! This tier includes 1 enamel pin based on the Dissect Podcast logo, which can be seen at www.dissectpodcast.com.

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    • Dissect Enamel Pin
    • iPhone + Desktop Wallpapers
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    The Blacker The Berry – The Book

    One copy of The Blacker The Berry – The Book written by Cole Cuchna and designed and produced by Hannah Sellers.

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    • The Blacker The Berry – The Book
    • iPhone + Desktop Wallpapers
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    Book + Poster + Pin

    This tier includes one copy of The Blacker The Berry – The Book, one print of the Dissect Season 1 Poster, and the Dissect enamel pin.

    Season 1 of Dissect podcast explores To Pimp A Butterfly, and the poster visualizes the narrative of the album. (Designed by Hannah Sellers)

    Includes:
    • The Blacker The Berry – The Book
    • Dissect Enamel Pin
    • iPhone + Desktop Wallpapers
    • Dissect Season 1 Poster
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    2 Books

    Want a copy for yourself and one for a friend? This tier includes two copies of The Blacker The Berry – The Book written by Cole Cuchna and designed and produced by Hannah Sellers.

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    • The Blacker The Berry – The Book
    • iPhone + Desktop Wallpapers
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    Book + Poster + Pin + Hat

    This tier includes one copy of The Blacker The Berry – The Book, one print of the Dissect Season 1 Poster, the Dissect Enamel Pin, and a The Blacker The Berry hat.

    Season 1 of Dissect podcast explores To Pimp A Butterfly, and the poster visualizes the narrative of the album. (Designed by Hannah Sellers)

    The Blacker The Berry hat is created by Riz Apparel and features the book's logo in black thread on a black dad-style hat.

    Includes:
    • The Blacker The Berry – The Book
    • Dissect Season 1 Poster
    • The Blacker The Berry Hat
    • iPhone + Desktop Wallpapers
    • Dissect Enamel Pin
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    Pledge $100 or more About $100

    Book + Poster + Pin + Hat + 1st Edition

    This tier includes one copy of The Blacker The Berry – The Book, one print of the Dissect Season 1 Poster, the Dissect Enamel Pin, a The Blacker The Berry hat, and one signed copy of the first edition of The Blacker The Berry – The Book (only 3 available!).

    Season 1 of Dissect podcast explores To Pimp A Butterfly, and the poster visualizes the narrative of the album. (Designed by Hannah Sellers)

    The Blacker The Berry hat is created by Riz Apparel and features the book's logo in black thread on a black dad-style hat.

    Includes:
    • The Blacker The Berry – The Book
    • Dissect Season 1 Poster
    • Dissect Enamel Pin
    • The Blacker The Berry Hat
    • Signed 1st Edition
    • iPhone + Desktop Wallpapers
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    Estimated delivery
    Ships to Anywhere in the world
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