Vitality Fresh Fast Food is a project aimed at providing fresh, local, and healthy food options to people who are busy and on the go. Read more
This project was successfully funded on February 7, 2013.
About this project
Healthy Fast Food
Yes, healthy fast food is a possibility! Our vision is to bring delicious and healthy food to you by way of the Vitality food truck. We have been working on this concept for the last five years, developing a menu, writing a business plan, purchasing a step truck, making renovations, and the dream is finally manifesting! Our Kickstarter project is to put the final touches on the Vitality food truck.
As you can see we have a truck, now we need some equipment, decals, a paint job, and minor repairs. Our Kickstarter goal is to raise at least $4,000 to do just this and get this truck on the road so we can serve food to you!
Our Mission is to provide a healthy fast food alternative for busy people who are on the go. We will offer delicious food with gluten-free, dairy-free, raw, and diabetic friendly options. In addition, 'organic' products will be used in the preparation of our menu, because it does no harm to the environment or the people who eat it. Fresh fruits, vegetables, and whole grains will be replace your standard deep-fried, chemical laden, overly processed fast foods commonly found in the industry. In addition, we are embracing the 'buy local' philosophy working with local and regional farm coops to procure produce and provide a 'farm to table' opportunity. Our menu items will be GMO-free.
What People Think Of Vitality
Vitality Fresh Fast Food has held close to a dozen menu tastings at festivals and private dinners with over 200 surveyed responses. There has been an overwhelming positive response to the menu. Here are just a few quotes of what people had to say:
- “I ate a lot and I feel refreshed, revived, and I’m smiling.”
- “I can’t wait for you to open!”
- “Only one word…Yum”
- "Very excited about visiting and supporting your business!"
- "I love your food, it feels good!"
- "Would love to see it happen in Boone!"
Here are two important statistics gathered from the surveyed taste tests. When asked, "How often would you eat vegetarian fast-food with local and organic ingredients?" The average answer was twice a week. When asked, "Based on the food you sampled, how likely would you to support the Vitality food truck, on a scale from 1 to 10?" The average answer was a 9. This sounds like a recipe for success!
Who We Are
Vitality Fresh Fast Food is comprised of three owners and operators: Debi Golembieski, manager; Scott Lamb, chef; Sean Martin, truck driver and cook. Together, we have over forty years of combined cooking and restaurant experience. Our culinary backgrounds span from gourmet fine dining to vegan and raw food cooking experience.
Debi Golembieski has had a dream of bringing healthy vegetarian food to the general public for many years and has been working with Sean to develop the concept, business plan, menu, etc. to make it convenient and affordable. Approximately 2 years ago, they met Scott Lamb, an exceptional chef with a similar dream, and they joined forces to fine-tune the food cost analysis and other details needed to bring Vitality into fruition. Together they believe the time is ripe for this idea to succeed as American's want and need a healthy fast food option. Therefore, the Vitality Fresh Fast Food truck will be greatly successful!
Debi comes with a well developed business sense having co-owned and run Green Mother Goods, a local retail store over the last five years. The Vitality food truck will be parked at the convenient Green Mother Goods location daily which is near downtown Boone, Appalachian State University, and on the busy King Street thoroughfare. Together the store and the food truck will compliment one another, attracting more attention to each other, benefiting both businesses as well as all the local farms, vendors, and families they support.
Sean was born and raised in Louisiana where food is an integral part of the culture, bringing family and friends together. This early experience has help to instill a desire to bring delicious foods to others. Since, Sean has been in the restaurant business for close to twenty years, working with traditional American cuisine, cutting edge vegan cooking styles, as well as health spa and fine dining experiences. Over the last five or six years, Sean and Debi have worked together to develop a menu of delicious and nutritious foods, which will be offered through Vitality.
When Scott was young, his father would take him to the 'city', where his father did errands and Scott would hang out at the local health food store. In High School, Scott's parents were owners of a bookstore where Scott would spend time reading. He often found himself reading Adele Davis' books engaged by her wisdom on the benefits of eating with nutritional mindfulness. These events early in Scott's life have helped to shape his view on the relationship between food and health.
Scott received his Culinary Arts degree from Johnson and Wales in 1998, graduating Magna Cum Laude. In 2004, Scott started a small catering company with a friend, The Fresh Chefs - their means of doing business was to serve the freshest organic food that could be found; food 'that did no harm'. As Scott's business partner would say, 'it's either food of love or it's not'. Afterwards, Scott had the opportunity of working with and being influenced by the gifted chef, Mark Pinto, who was a big fan of Michael Pollan. Michael Pollan was an early pioneer of the 'farm to table' movement and a big supporter of 'clean' and healthy food. These experiences have prepared Scott for Vitality, as he wants to show people that 'fast food' does not have to destroy peoples' health, but rather can help to sustain a healthy lifestyle.
Risks and challenges
The initial challenge out of the gate will be the notorious Boone winters, which are traditionally a hard experience for most local businesses. Our intention is to conduct a strong marketing initiative to counter this phenomena. We will put out ads in local-regional newspapers, magazines, and other form of media, as well as conduct interviews and gain coverage in journalistic expose's. Vitality will use internet and smartphone social media tools, and will work to develop new means for doing business in a tech savvy world.Learn about accountability on Kickstarter
Have a question? If the info above doesn't help, you can ask the project creator directly.
Pledge $5 or more
You will receive a Vitality sticker so you can proudly show your support, and we will post a personal thank you on our Facebook and webpage (unless you wish to remain anonymous).Estimated delivery:Ships anywhere in the world
Pledge $10 or more
You will receive a voucher for one free smoothie, a Vitality sticker, and a personal thank you on our Facebook and webpage.Estimated delivery:Ships anywhere in the world
Pledge $25 or more
You will receive vouchers for two food items and one smoothie, as well as a Vitality sticker and personal thank you on our Facebook and webpage.Estimated delivery:Ships anywhere in the world
Pledge $50 or more
You will receive an organic cotton tee shirt with the Vitality logo, as well as all items listed above. We will need your shirt size.Estimated delivery:Ships anywhere in the world
Pledge $75 or more
You will receive vouchers for four food items and two smoothies, as well as an organic cotton tee shirt with the Vitality logo, a Vitality sticker, and a personal thank you on our Facebook and webpage.Estimated delivery:Ships anywhere in the world
Pledge $150 or more
7 backers Limited (33 left of 40)
You will be invited to a special four course meal prepared at the beautiful Valle Crucis Park this upcoming spring. This will be a gourmet style picnic which will include soup, salad, entree, dessert, and drinks as well as full service waiting. There will be two seating's to choose from: Saturday May 11th at 12 pm and 5 pm under the big pavilion rain or shine. In addition, you will receive four food vouchers, two smoothie vouchers, an organic cotton tee shirt with the Vitality logo, a Vitality sticker, and a personal thank you on our Facebook and webpage.Estimated delivery:Ships anywhere in the world
Pledge $400 or more
0 backers Limited (2 left of 2)
A personalized catered event for you and seven of your friends. We will work to create a wonderful dining experience providing all the food and drinks. In addition, you will receive four food vouchers, two smoothie vouchers, a tee shirt with the Vitality logo, a sticker, and a personal thank you on our Facebook and webpage.Estimated delivery:Only ships to: United States
Pledge $1,000 or more
0 backers Limited (1 left of 1)
A complete catered event for 20 people. This will be a wonderful dining experience with all the food and drinks included. Additionally, you will receive eight food vouchers, four smoothie vouchers, two tee shirts with the Vitality logo, two stickers, a personal thank you on our Facebook and webpage, and you get to pick a new item to add to our menu .Estimated delivery:
Pledge $2,500 or more
0 backers Limited (1 left of 1)
A complete catered event for 50 people. This will be a wonderful dining experience with all the food and drinks included. Additionally, you will receive twelve food vouchers, six smoothie vouchers, four organic tee shirts with the Vitality logo, ten stickers, a personal thank you on our Facebook and webpage, and you get to pick a new item to add to our menu.Estimated delivery:
- (30 days)