Pixie & Puck: Timeless Clothing for Little Dreamers
Pixie & Puck: Timeless Clothing for Little Dreamers
Pixie & Puck creates timeless children’s clothing to support the dreams and unique potential of children everywhere.
Pixie & Puck creates timeless children’s clothing to support the dreams and unique potential of children everywhere. Read more
About this project
Welcome to Pixie & Puck, a new line of classic, comfortable, and quality children’s clothing that promotes the self-confidence kids need to be themselves and follow their dreams.
These days, there are so many pressures on children to fit in, follow the crowd, and grow up faster than they should have to. When it comes to children’s clothing, a lot of brands encourage conformity, not confidence. Instead of promoting and celebrating the timeless qualities of childhood, much of today’s fashion churns out disposable trends and superficial fads at mind-boggling speed.
Style should be something you choose, not something that's chosen for you. As a mother of five, I value clothing that lets my kids be themselves - to be confident in who they are and not who others think they should be. Frustrated by not being able to easily find these styles in stores, I decided to start Pixie & Puck and create them myself. For the past year, I've been designing and producing our first sample line of styles kids love to wear made with the quality parents appreciate.
I’m reaching out to you through Kickstarter's power of collective funding to bring Pixie & Puck to market in Fall 2016. Watch our video and read on for more details about the clothing line, the specifics of what this campaign will fund, and the inspiration behind Pixie & Puck - timeless clothing for little dreamers.
Creating the Line
My goals in building Pixie & Puck are twofold:
1. To design a line of stylishly classical, comfortable, well-made clothing for young girls and boys that promotes the self-confidence they need to express themselves and follow their dreams; and
2. To keep costs as low as possible, so that I can deliver greater savings to the consumer and pass along more to causes that support children, including children with autism and other special needs. After all, I owe my thanks to my son Sawyer for inspiring me to follow my dreams and take this journey. (More on that in a minute.)
I began researching and building Pixie & Puck over a year ago now, working with fashion industry experts, textile suppliers, sample makers, and more to determine the best approach to successfully launching this line.
Early on, I made the decision to focus our premiere Fall/Winter line specifically on girls, because it is the strongest segment of the children’s clothing market. With your help through Kickstarter, my plan is to gain visibility and interest in Pixie & Puck through the girl’s line to then seed the addition of a boy’s line for Spring/Summer 2017. If all goes as planned, I will add Sawyer’s Line, a capsule line of clothing inspired by our son and designed specially for girls and boys with tactile sensitivities.
Pixie Skirt: Our collection’s signature piece, the spirited Pixie Skirt’s elastic waist makes getting dressed easy for girls of all ages. With a contrast waistband and hem, plus pockets for your little ones to hide their treasures, this is a timeless piece that parents and girls will both love. Comes in Pixie Circles, Pixie Foliage, or Pixie Shimmer.
Imogen Jacket: With its classic details and refined lines, including its stand-up collar and rows of buttons, this jacket makes a bold statement that will give your little dreamer the confidence she needs to march to the beat of her own drum. Comes in Red Shetland Flannel, Ocean Shetland Flannel, or Denim.
Juliet Dress: This comfortable dress with its soft lines, gathered empire waist, and sweet touches epitomizes the innocence of childhood. Plus, what child doesn’t love pockets for storing the spoils of their next adventure! Comes in Ocean Shetland Flannel or Denim.
Adriana Blouse: Pretty pintucks at the neckline add a measure of elegance to this wear-anywhere silhouette. Your child’s personality may be the only thing as timeless as this classic blouse. Comes in Chambray Union or White Swiss Dot.
From design to delivery, the budget to produce our Fall/Winter line of girl’s clothing is $65,000. To date, my husband Michael and I have invested $30,000, and anticipate investing at least $10,000 more before our e-commerce site goes live. I am seeking your help in raising $25,000 specifically to fund the production of our first line of girls clothing. Many of these items will be given as rewards. The money we raise will also go towards the development of our first line of boys clothing, the development of “Sawyer’s Line,” as well the design and creation of our e-commerce site.
We anticipate the final delivery of the first line to Kickstarter Backers around mid-November.
Meet Sawyer. You can probably tell from this photo that bubbles are one of his absolute favorite things. He also loves to run, ride his bike, stay up late, wrestle with his siblings, eat cheese pizza – all the typical little boy things. On top of all that energy, Sawyer is bright, kind, and so very generous.
And there is one other thing about Sawyer - he has Autism.
As a mother of five, I had no idea how much importance I placed on my personal expectations for each of my children. I so clearly envisioned their paths to greatness and success, never imagining that anything could possibly derail my dreams for them. That is, until Sawyer’s diagnosis. For the first time, I had no idea what the future would hold for my son. There were so many unknowns, and the uncertainty and doubt that set in hung heavily over me for many months.
Of course, Sawyer’s diagnosis didn’t change Sawyer. It changed me. I realized that my dreams for Sawyer were just that – mine. I learned to appreciate that all my children have their own unique gifts and talents, and that I needed to take a step back and let them be themselves. No one is more himself, every day, on the surface, than Sawyer. And I couldn’t possibly love him more.
Growing up, clothes were my ultimate expression. You can probably guess which one is me in the picture above. For many years, I imagined a future as a designer, and even worked in the industry before heading to law school. As it turns out, expectations not only get the better of our families, they overtake our own passions and dreams as well. I didn’t return to fashion after practicing law and becoming a mother, until now.
My journey with Sawyer has been a true wake-up call. One of the most important lessons he’s taught me is that, when we let go of other’s expectations, there’s so much more room to discover our true talents and pursue our dreams. As I learned to get out of my children’s way, letting them uncover and explore their personal passions, they reminded me to dust off and chase my own.
Pixie & Puck emerged from the lessons I’ve learned as Sawyer’s mom to value my personal dreams - namely, to celebrate the dreams and promote the potential of children everywhere. With Pixie & Puck, I am determined to design clothes that help children feel comfortable expressing who they are, not who others think they should be.
We have designs, we’ve sourced a factory to produce our line – we’re ready to get rolling! I’ve come to Kickstarter to humbly ask for your help in pushing Pixie & Puck into the next phase. With the power of your collective support, Pixie & Puck can launch in Fall 2016.
Why do we need to raise money? I have specifically chosen not to work with a reseller. Selling Pixie & Puck wholesale would decrease our up-front investment, but there are several reasons why we decided to make our line available directly to our customers:
1. Selling direct-to-consumer through e-commerce means that our customers won’t have to pay higher prices for clothing that has been marked up twice – first at the wholesale level and again at the retail level.
2. Removing the middle-man means that we will be able to give back more money to charities that help children, and families of children, with special needs.
3. Maintaining control of our entire production process means that we have more say in the design phase, greater influence over the sustainability of production, and can ensure that Pixie & Puck clothing is manufactured responsibly.
All of this means higher costs to get the line started. Which is why I’m reaching out to you, our extended network of family, friends, parents, grandparents, and all other angels, for help.
No amount is too small – I appreciate your willingness to be a part of our launch. In addition to my heartfelt gratitude, every contribution above $25 comes with a special Pixie & Puck gift, outlined above.
They say that our biggest challenges in life are often our greatest blessings. Confronting Sawyer’s autism diagnosis head on has certainly come with its share of challenges. And yet, it is Sawyer who inspired me on this journey to combine my passion for design with a heartfelt desire to encourage and support children everywhere as they discover and share what makes them uniquely qualified to change the world.
I want this for my children. I want this for your children. I want this for all children. But, I can’t do it alone.
Thank you for being a part of this adventure!
Risks and challenges
From design to delivery, producing a line of children’s clothing requires more than a few pieces to come together. We have already created our designs and production samples, graded them so that they’ll fit your kiddos well, and settled on a factory in the Seattle, WA area.
At this point, the biggest potential risk comes from the supply side. There is a chance that, once we reach our goal, the fabrics we’ve hand-picked could be delayed in shipping or may no longer be available in the quantities we will need to fill our orders. We have worked hard to establish close relationships with all of our suppliers and contractors, and we are routinely checking in on the availability of our selected fabrics and trims. If, for whatever reason, a fabric choice is no longer unavailable, we will do our absolute best to select alternatives that match the look and feel our backers expect within a timeframe that keeps us as close to our delivery schedule as possible.
Another possible risk/challenge – one that we would be happy to face – would be a very large rush of orders. Of course, we will update our backers regularly, and will notify you if we might be facing any potential delays.Learn about accountability on Kickstarter
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