Picture this, it is Fall 1985, Madonna's "Material Girl" is on the radio and I am sharing the worlds GREATEST birthday treat with 7 of my closest friends!! Even as a little kid I couldn't get enough of that classic marshmallow crispy treats. Remember the recipe on the back of the breakfast cereal box, a cup of rice krispies, a cube of butter and a ton of marshmallow seemed to make the world a better place. My love affair with marshmallow never really ended, in fact it carried on well through Grammar, Middle and High School and eventually to my adulthood. So after spending my 20's searching for my niche, my 30th birthday reared it's ugly head and I knew it was now or never. I've always had an entrepreneurial spirit and a talent in cooking; it seemed pretty obvious what I needed to do, combine my two loves and create one of the best damn rice krispy bars ever made, and then send them out to the hungry masses of foodies across the globe. Starbucks may believe they have the "Marshmallow Dream", but ladies and gentlemen it does not get any better than the Twisted Bar!
So it took about a year of serious experimentation, to concoct my confectionery formula of ooey-gooey marshmallow and krispy crackly perfection. I was obsessed and so we're my friends and family. We all knew and loved the original delicious homemade Rice Krispy Treat--but it seemed my friends were growing an insatiable appetite for each NEW twisted recipe. The sweetness of the marshmallow and the delectable crunch that pair so well together, had been "kicked up a notch" (in the words of Emeril Lagasse) with the likes of housemade chocolate and caramel sauce, toasted pecans and cashews, slow roasted organic coconut, toffee bits, cookie crumbles and brownie bites (just to name a few). Suddenly, I had taken our old school bars to a whole other dimension and the Twisted Bar was born!
A little "Twist"
My first experience with Kickstarter was not more than a few weeks ago. My friend and I had been sitting at home watching TV, when we saw a segment on the local news station for a Company called The Rustic Puff. They were a new small business, that created some of the most amazing small batch, gourmet marshmallows you have ever tasted (I can attest to this!). It was during this broadcast that I had a sudden epiphany and knew that fate was handing me my opportunity. During the interview, one of the hosts made mention of creating a rice krispy treat from The Rustic Puff's beer mallow. It took me a minute, but once those old rusty wheels started turning--my mind was off to the races!
I knew it was a long shot, but I contacted the owners of The Rustic Puff and asked them if they would be interested in combining forces with Twisted Bar. I believed that with their endless flavor selection of marshmallow-y goodness and my perfected formula with the Twisted Bar, we could make HISTORY!
So, if you have ever looked at a marshmallow and thought, 'What the hell do I do with this"? or "Did someone say Marshmallows"? You my friend have come to the right place. The Rustic Puff and Twisted Bar are about to blow your mind with some of the most insanely delicious treats you have ever tasted.
So step off the scale, throw down that calorie counter app, and jump into all the ingredients that make this life so sweet!
I want to make this as quick and painless as possible. I see the future of the Twisted Bar going something like this:
Conquer Kickstarter with the highest grossing food project they have ever seen (Kerfluffles Marshmallows holds the record for our prepacked food category with $104,667). WE GOT THIS!!
Build an online Empire (aka online Storefront) where all of our Backers, Supporters and Fans can come to purchase current favorites and new recipes from the Twisted Bar.
Pair with The Rustic Puff and create one of the first and most amazing PuffBar Cafes. Offering a place for lovers of the puff and the krispy bar treat to gather together, network, and enjoy sweet confections and cafe drinks.
Build a successful business and prove to anyone who has ever had a dream, that you can literally do ANYTHING you set your mind to.
As you can see we have a lot to do, and we are ready for the challenge. We are excited about Kickstarter and the opportunities that lie within, we believe we have a pretty amazing product and that once you try it--you will find it difficult to disagree.
FUNDS & GOALS:
Now that I have told you a little about the Twisted Bar's past and hopeful future. Lets talk a little about the present, as in right now--on Kickstarter, this very minute, where are your pledges going?!
The Plan: We want to blow people's minds with our Twisted Bars and potentially change their idea of what a Rice Krispy Treat really is. In order to do this, we need to get in front of retail venues (starting with small-independently owned, local stores). In order to be successful we need to have a Marketing & Advertising Kit complete with professional photos, a sales sheet, product samples and an introductory letter. A good portion of the funds would go to completing this.
In addition, we are a very small company and have pretty much made all of our packaging and labels in house. We would definitely like to upgrade our packaging prior to hitting the streets.
Lastly, A KITCHEN! We currently work out of our home kitchen and desperately need space and commercial grade equipment. We have researched a few commerical kitchen locations and would LOVE to finally have place to call "Home"! So a portion of the pledges would also be spent on obtaining a kitchen for the creative process.
P.S. I often daydream of replacing Starbucks "Marshmallow Dream" bar with multiple flavors of "The Twisted Bar"....if I can implement a strong plan and product with the help of Kickstarter--I believe my passion and drive can take me ANYWHERE!
We have 8 amazing bars that are sure to satisfy every sweet tooth! Remember that each bar is created using The Rustic Puff's amazing gourmet marshmallows, they have an endless amount of flavors, which is really great for us because we can jump on the Flavor Wagon too!!! It's 8 delicious bars to start, and as we hit goal after goal--we'll announce new delectable flavors as freebies and add-ons!
Each bar is 4 x 3 x 2 ( which basically equals HUGE), this is not your standard flat rice crispy treat. We pack our Bars full of gourmet marshmallow (because who doesn't love marshmallow) and tons of flavorful ingredients!! Once you try the Twisted Bar you will never go back!!
Cookies n Cream: The Rustic Puff's Cookies & Cream Marshmallow, Housemade Chocolate Syrup, Cookies & Cream Candy Bar Bits and Dark Chocolate Cookie Crumbles.
Blueberry Breakfast: The Rustic Puff's Blueberry Marshmallow, Homemade Waffle Chunks, 100% Organic Grade A Maple Syrup, and Fresh Blueberries.
Cookie Crumble: The Rustic Puff's Cinnamon Marshmallow, Old Fashion Steel Cut Oats, Siagon Cinnamon and Housemade Oatmeal Cookie Crumbles.
Strawberry Cheescake: The Rustic Puff's Strawberry Fields Marshmallow, Creamy Cheesecake, Housemade Graham Cracker Crumbles and Strawberry Bits.
Mint Madness: The Rustic Puff's Creme de Mint Marshmallows, Housemade Chocolate Syrup and Milk Chocolate & Mint Chips.
Peanut Butter Banana: The Rustic Puffs Banana Cream Marshmallow, Mini Peanut Butter Chips and Dehydrated Banana Chips.
Midnight Dreams: The Rustic Puff's Chocolate Bliss Marshmallow, Cocoa Puffs, Housemade Brownie Bits and Chocolate Chips
Beer Time: The Rustic Puff's Pale Ale Marshmallow and Crushed Salted Pretzels.
Dip'em, Dunk'em, Drizzle'em, Love'em! We have created four amazing dips to "Kick it up a Notch"! All sauces are made in house to compliment each of our delectable bars!! Each sauce is small-batch and organic, using all-natural ingredients and our two hands.
Risks and challenges
Every Kickstarter Project has it's risks and challenges. In fact, I have had the opportunity to speak with a few of the successful businesses to get the high's and low's of the process. I feel like because I have had this opportunity, I am a little more adjusted for the challenge that lies ahead.
In addition, we all know that in the summer months marshmallows and anything with chocolate love to melt! I have been doing my research and asking tons of questions about shipping. I have my plan all drawn out, and feel that giving a reward delivery of September might also allow me to benefit from the beginning of more fall type weather.
I would never assume that everything will run smoothly, especially because I plan to KICKSTART the shit out of this business with the help of all of my Backers. I want to be the top, however I know from wisdom that has been passed down to me that I have to be ready for "The Top". I have everything in place; material, location, time, energy, and every bit of my heart and soul. Let's do this!
Wanna Mix Things Up?! (8) Twisted Bars (you choose the flavor--all one flavor or mix and match from the 8 flavor selections) + A Twisted "Thank You" postcard + eco-friendly "I'm a little TWISTED" bumper sticker!
DIP, DUNK and REPRESENT!! (8) Twisted Bars (you choose the flavor--all one flavor or mix and match from the 8 flavor selections)+ (4) of our signature dipping sauces + an exclusive "Twisted Art" T-shirt and Twisted "Thank You" postcard + eco-friendly "I'm a little TWISTED" bumper sticker! Shipping Included
You are officially TWISTED! (32) Twisted Bars (includes a 4 pack of each flavor--so you get to try'em all!) + (4) of our signature dipping sauces + an exclusive "Twisted Art" T-shirt and our twisted "Thank You" postcard + eco-friendly "I'm a little TWISTED" bumper sticker! Shipping Included
We are pulling out all the stops for this one!! (50) Twisted Bars--CREATE YOUR OWN FLAVOR!! You become the chef and create your own Twisted Bar (5 ingredient total) and we will custom wrap them with your label of choice. Getting Married? Have a Birthday, Corporate Event, Baby Shower? This is the reward for you!! We are also going to throw in (8) of our signature dipping sauces to compliment your bars (you choose the flavor from our flavor selections). Order must be shipped within a 12 month period. Shipping Included