The TRIbella Story
I’ve always been the type of person to ask “Well, why does it have to be like that?” or “Why can’t things be better?” and over the years I’ve come up with hundreds of ideas and secured a few different patents, mostly just for the fun and the challenge of the creative process. I had never really spent a great deal of time thinking about wine or wine solutions until my daughter, Katie, attended Whitman College in Walla Walla, Washington. While visiting her on numerous occasions, my wife and I also began visiting wineries and tasting rooms in Walla Walla and the beautiful surrounding area. There are over 70 wineries in the Columbia Valley, and they all share a deep passion for the art of winemaking. I found myself captivated by the stories and the work that went into creating a single bottle of wine: how they grew and harvested and crushed the grapes, the process of putting it into big oak barrels, all of the time and energy involved in bottling, corking and labeling their product of passion. After hearing all of these stories, I gained a much greater appreciation for the people and processes behind the crafting of wine. I can remember I sometimes even felt guilty buying a bottle or two of reasonably priced wine, because I knew how much effort had gone into its creation.
The idea for the TRIbella really began with all of these winery visits. When it finally came time to taste wine in the tasting rooms after the tour, it was always a little sad to see this beautiful and magical fluid simply poured straight out of a bottle, with a little twist and that glug glug sound. Some wineries poured through a wine aerator, which really didn’t seem so attractive to me either, as the aerator seemed to distract me from the beauty of the wine itself. So I thought: “With all of the passion and care that goes into making wine, why can't the act of pouring and aerating be beautiful and elegant as well?”
So fast forward to fall of 2009, and I got the idea that it would be fantastic if you could pour wine out of a bottle in a very unfussy way that would be elegant and delightful to watch. So I tried it in a number of different ways, prototyping dozens of variations. I made these first prototypes in my basement by drilling holes in wine corks and inserting those little black coffee straws into them.
The design I finally settled on - and patented on October 18th, 2012 - was probably the simplest of all, having just three streams. I intentionally kept the TRIbella device very small because I believe the wine itself should be the hero of the show, and the aerator should be a celebrated yet humble cast member.
Part of the reason I love this particular design is that you can see the negative space between the streams of wine. The ambient air in between the streams allows the wine to gracefully and naturally “catch a breath of air” as it falls elegantly and effortlessly into your wine glass. And… not only is it a drip-free way to pour your wine, it is also just so fantastic to see how delighted people are when you pour it for them. It just feels like it completes the circuit between all the effort that went into crafting the wine as well as all the effort that went into making a beautiful wine glass. You can now have every aspect of your wine experience be equally enjoyable.
Thank you and stay classy, Kickstarter supporters!
Why aerate with the TRIbella?
People have successfully decanted red wine for centuries, and in recent years, there have been devices-a-plenty to help speed the aeration process. Our TRIbella™ aerator allows you to pour and aerate your red wine with both joy and elegance. We think that it is just wonderful to see art and science sharing a glass of red…together.
Why we need your help...
The money raised from this Kickstarter campaign will be used for the following:
• Initial tooling costs that we are responsible for, including opening of molds for the aerator and hard case
• FDA testing
• A small, but reasonable inventory for our initial launch
Production and Fulfillment Timeline
April 1 – Confirmed mold with selected manufacturing partner, Genesis Injection
April 15 – Confirmed hard case packaging
April 20 – Sample prototypes to local retailer for feedback and review
The rest of the plan (estimated completion dates):
May 10 – Post initial feedback and/or product review to site
May 20 – Complete FDA testing
June 10 – Confirm purchase order for bulk order
June 16 – Delivery of first 300 pieces to Portland, Oregon (via airfreight)
August 20 – Delivery of first bulk shipment in Portland, Oregon (via sea freight)
September 20 - Complete Kickstarter fulfillment
Initial Distribution Plan
One of the great things about being new and small, IS being new and small. So many start-ups dream of big volume and big accounts and frequent trips to the bank. At TRIbella, our initial strategy is to not get “over our skis”, and focus on thinking a bit small, rather than big. We are excited about selling our fantastic product on-line, one at a time to wine lovers and friends of wine lovers, or possibly, by the dozen at wholesale to wine retailers, vineyards, tasting rooms and restaurants. We totally understand the demands of large retailers and the necessary complexities of their business with payment terms, dating, discounts, supply-chain, pay for positioning, and co-op advertising. We get it. That is not us….at least for now. Wine makers and wine lovers are the ones who got us this far, and it is with joy and pride, where we plan to start. Once we learn to walk, then, and only then, will we investigate our ability to run (which will be great fun too!!). We absolutely believe your bottle of red wine will be improved by owning a TRIbella. We are launching this product out of passion to make your wine experience better, much the way nearly all vineyards and wine retailers started their businesses with a focus and a commitment to passion over profitability and scale.
Ongoing Research and Development
A great thing about the TRIbella is its ability to dimensionalize sales by creating future line extenders in the same retail space. We are already developing concepts to broaden the scope of TRIbella (provided we get initial liftoff), with equally innovative and delightful solutions. We look forward to utilizing over thirty years of corporate product creation experience from the inventor to make this a reality.
Risks and challenges
We LOVE the journey we are on! We believe, with our acquired knowledge and our effort in product creation and supply chain, that all will go as planned. However, we are certainly not naïve and do know that issues and delays are possible with any product, new or existing. We have our noses to the metaphorical grindstone for you so we can deliver as promised. In fact, having the Kickstarter obligation only makes us more focused!Learn about accountability on Kickstarter
- (30 days)