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Our patented multi-stream wine aeration device makes pouring your wine simple, elegant, and drip free.
Our patented multi-stream wine aeration device makes pouring your wine simple, elegant, and drip free.
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384 backers pledged $22,208 to help bring this project to life.

About

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TRIbella Wine Aerator

$22,208

384

The TRIbella Story

I’ve always been the type of person to ask “Well, why does it have to be like that?” or “Why can’t things be better?” and over the years I’ve come up with hundreds of ideas and secured a few different patents, mostly just for the fun and the challenge of the creative process. I had never really spent a great deal of time thinking about wine or wine solutions until my daughter, Katie, attended Whitman College in Walla Walla, Washington. While visiting her on numerous occasions, my wife and I also began visiting wineries and tasting rooms in Walla Walla and the beautiful surrounding area. There are over 70 wineries in the Columbia Valley, and they all share a deep passion for the art of winemaking. I found myself captivated by the stories and the work that went into creating a single bottle of wine: how they grew and harvested and crushed the grapes, the process of putting it into big oak barrels, all of the time and energy involved in bottling, corking and labeling their product of passion. After hearing all of these stories, I gained a much greater appreciation for the people and processes behind the crafting of wine. I can remember I sometimes even felt guilty buying a bottle or two of reasonably priced wine, because I knew how much effort had gone into its creation. 

The idea for the TRIbella really began with all of these winery visits. When it finally came time to taste wine in the tasting rooms after the tour, it was always a little sad to see this beautiful and magical fluid simply poured straight out of a bottle, with a little twist and that glug glug sound. Some wineries poured through a wine aerator, which really didn’t seem so attractive to me either, as the aerator seemed to distract me from the beauty of the wine itself. So I thought: “With all of the passion and care that goes into making wine, why can't the act of pouring and aerating be beautiful and elegant as well?” 

 So fast forward to fall of 2009, and I got the idea that it would be fantastic if you could pour wine out of a bottle in a very unfussy way that would be elegant and delightful to watch. So I tried it in a number of different ways, prototyping dozens of variations. I made these first prototypes in my basement by drilling holes in wine corks and inserting those little black coffee straws into them.    

Pouring with an original straw-in-cork prototype!
Pouring with an original straw-in-cork prototype!

 The design I finally settled on - and patented on October 18th, 2012 - was probably the simplest of all, having just three streams. I intentionally kept the TRIbella device very small because I believe the wine itself should be the hero of the show, and the aerator should be a celebrated yet humble cast member.

Original whiteboard sketch of TRIbella in protective case
Original whiteboard sketch of TRIbella in protective case
TRIbella prototype in classic case
TRIbella prototype in classic case
TRIbella prototype in prototype of Walla Walla edition case (Note: final Walla Walla case will be a darker shade of purple)
TRIbella prototype in prototype of Walla Walla edition case (Note: final Walla Walla case will be a darker shade of purple)

Part of the reason I love this particular design is that you can see the negative space between the streams of wine. The ambient air in between the streams allows the wine to gracefully and naturally “catch a breath of air” as it falls elegantly and effortlessly into your wine glass. And… not only is it a drip-free way to pour your wine, it is also just so fantastic to see how delighted people are when you pour it for them. It just feels like it completes the circuit between all the effort that went into crafting the wine as well as all the effort that went into making a beautiful wine glass. You can now have every aspect of your wine experience be equally enjoyable.

Thank you and stay classy, Kickstarter supporters!

Current prototype photograph (by Richard Brown Photography)
Current prototype photograph (by Richard Brown Photography)

Why aerate with the TRIbella?

People have successfully decanted red wine for centuries, and in recent years, there have been devices-a-plenty to help speed the aeration process. Our TRIbella™ aerator allows you to pour and aerate your red wine with both joy and elegance. We think that it is just wonderful to see art and science sharing a glass of red…together.

Why we need your help...  

The money raised from this Kickstarter campaign will be used for the following: 
• Initial tooling costs that we are responsible for, including opening of molds for the aerator and hard case
• FDA testing
• A small, but reasonable inventory for our initial launch

Production and Fulfillment Timeline

Already done:
April 1 – Confirmed mold with selected manufacturing partner, Genesis Injection
April 15 – Confirmed hard case packaging
April 20 – Sample prototypes to local retailer for feedback and review 

The rest of the plan (estimated completion dates):
May 10 – Post initial feedback and/or product review to site
May 20 – Complete FDA testing
June 10 – Confirm purchase order for bulk order
June 16 – Delivery of first 300 pieces to Portland, Oregon (via airfreight)
August 20 – Delivery of first bulk shipment in Portland, Oregon (via sea freight)
September 20 - Complete Kickstarter fulfillment

Initial Distribution Plan

One of the great things about being new and small, IS being new and small. So many start-ups dream of big volume and big accounts and frequent trips to the bank. At TRIbella, our initial strategy is to not get “over our skis”, and focus on thinking a bit small, rather than big. We are excited about selling our fantastic product on-line, one at a time to wine lovers and friends of wine lovers, or possibly, by the dozen at wholesale to wine retailers, vineyards, tasting rooms and restaurants. We totally understand the demands of large retailers and the necessary complexities of their business with payment terms, dating, discounts, supply-chain, pay for positioning, and co-op advertising. We get it. That is not us….at least for now. Wine makers and wine lovers are the ones who got us this far, and it is with joy and pride, where we plan to start. Once we learn to walk, then, and only then, will we investigate our ability to run (which will be great fun too!!). We absolutely believe your bottle of red wine will be improved by owning a TRIbella. We are launching this product out of passion to make your wine experience better, much the way nearly all vineyards and wine retailers started their businesses with a focus and a commitment to passion over profitability and scale.

Ongoing Research and Development 

A great thing about the TRIbella is its ability to dimensionalize sales by creating future line extenders in the same retail space. We are already developing concepts to broaden the scope of TRIbella (provided we get initial liftoff), with equally innovative and delightful solutions. We look forward to utilizing over thirty years of corporate product creation experience from the inventor to make this a reality.

Pouring with a prototype in Walla Walla, Washington
Pouring with a prototype in Walla Walla, Washington

 Cheers! 

Risks and challenges

We LOVE the journey we are on! We believe, with our acquired knowledge and our effort in product creation and supply chain, that all will go as planned. However, we are certainly not naïve and do know that issues and delays are possible with any product, new or existing. We have our noses to the metaphorical grindstone for you so we can deliver as promised. In fact, having the Kickstarter obligation only makes us more focused!

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Support

  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    VIRTUAL TOAST:

    Want to support our project without emptying your pockets. To you we say CHEERS!

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    Pledge US$ 20 or more About US$ 20

    SUPER DUPER EARLY BIRD SPECIAL...

    1ST RUN TRIbella WINE AERATOR: Be one of the first to get a TRIbella, and get it for a huge discount! Each 1st run TRIbella comes complete with its own convenient and durable carrying case, signed by the inventor (Skip Lei).

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    Pledge US$ 20 or more About US$ 20

    SUPER EARLY BIRD WALLA WALLA SPECIAL... TRIbella WALLA WALLA EDITION WINE AERATOR (est. retail $40) Celebrate TRIbella WALLA WALLA EDITION WINE AERATOR (est. retail $40) Thanks for being one of the first to choose a TRIbella with a unique case that celebrates this unique and vibrant wine region!

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    Pledge US$ 25 or more About US$ 25

    EARLY BIRD SPECIAL.... TRIbella WINE AERATOR (est. retail $40) Each TRIbella comes complete with its own convenient and durable carrying case.

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    Ships to Only United States
    Reward no longer available 25 backers
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    Pledge US$ 30 or more About US$ 30

    TRIbella WINE AERATOR (est. retail $40)

    Each TRIbella comes complete with its own convenient and durable carrying case.

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    100 backers
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    Pledge US$ 30 or more About US$ 30

    TRIbella WALLA WALLA EDITION WINE AERATOR (est. retail $40)
    Much of the inspiration for the TRIbella was born on the inventor’s visits to Walla Walla, Washington, while visiting his daughter at Whitman College. The Walla Walla edition comes with a unique case that celebrates this unique and vibrant wine region.

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    Reward no longer available 25 backers
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  7. Select this reward

    Pledge US$ 40 or more About US$ 40

    1ST RUN TRIbella WINE AERATOR:

    Be one of the first to get a TRIbella!
    Each 1st run TRIbella comes complete with its own convenient and durable carrying case, signed by the inventor (Skip Lei).

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    Ships to Anywhere in the world
    Limited 69 backers
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    Pledge US$ 40 or more About US$ 40

    **INTERNATIONAL SPECIAL** One TRIbella WINE AERATOR... shipped to you... wherever that may be!

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    Ships to Anywhere in the world
    Reward no longer available 40 backers
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    Pledge US$ 60 or more About US$ 60

    **Double EARLY BIRD** One TRIbella WINE AERATOR **and** One TRIbella WALLA WALLA EDITION WINE AERATOR (est. retail $80): Get both unique carrying cases!

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    Pledge US$ 70 or more About US$ 70

    **Double** One TRIbella WINE AERATOR **and** One TRIbella WALLA WALLA EDITION WINE AERATOR (est. retail $80): Get both unique carrying cases!

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    Limited 53 backers
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    Pledge US$ 100 or more About US$ 100

    TRIbella KICKSTARTER RELEASE PARTY*
    Wednesday, July 9th Portland, OR:

    Join other Kickstarter supporters for an evening of snacks and fun with the creator of the TRIbella. Every guest will not only get to meet and spend some time talking with the inventor (Skip Lei), they will also get a chance to be one of the very first people to experience pouring with the TRIbella.

    Each guest will also receive one of the first TRIbellas, including convenient carrying case, to take home!

    *must be 21 or over to attend release party

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    Pledge US$ 165 or more About US$ 165

    **TWO** tickets to the TRIbella KICKSTARTER RELEASE PARTY: see details above.

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    Pledge US$ 375 or more About US$ 375

    TWO SEATS AT THE TRIbella DINNER PARTY*
    Thursday, July 10th Portland, OR:

    With a guest of your choice, join the inventor, Skip, and up to 6 other Kickstarter supporters for a classy dinner, sparkling conversation, and a live TRIbella demo. Skip enjoys interesting dinner-table discussions with topics including his many creative ideas and inventions (oh yes, there are more!) and what you would do if you won the lottery tomorrow. Each dinner guest will also receive one first-run TRIbella to take home.

    *Must be 21 or over to attend.

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    Pledge US$ 875 or more About US$ 875

    PRIVATE DINNER WITH THE INVENTOR, for you and a guest of your choice:

    Date and Portland, Oregon location will be coordinated at your convenience.

    Want a chance to sit down and chat face-to-face with the TRIbella inventor? Here’s your chance! He quite enjoys long conversations about anything related to wine, shoes, surfing, innovation or the US Patent Office. If you’re looking for some counsel on moving forward with your own inventions or just for a nice evening of conversation with one creative dude, this is the dinner for you.

    You and your guest will also each receive one first-run TRIbella to take home!

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    Pledge US$ 1,370 or more About US$ 1,370

    PRIVATE DINNER WITH THE LEI'S and up to three guests of your choice: date will be coordinated at your convenience. Join Skip and his family for a homemade meal (or take-out pizza) and live TRIbella demo around the family dinner table. You'll also get a private tour of the basement where the TRIbella was first prototyped and a sneak peak at some of Skip's other inventions. Each guest will also receive two first-run, signed TRIbellas - one classic and one Walla Walla edition.

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Funding period

- (30 days)