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$11,795 pledged of $35,000 goal
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By Catherine Marston
$11,795 pledged of $35,000 goal
backers

About

Snowflake is the exclusive meet-up application for skiers and riders. It will connect users based on their ability level, what they primarily focus on at the mountain (i.e. terrain park, glades, back country), and the area they would like to improve. The opportunities are endless!

FIRST DATE

One of the BEST parts of this application is the casualness of the first meeting. Rather than having drinks or dinner as the first date, two Snowflake users will meet on the mountain enjoying the sport that they both love. A lift ride typically takes a few minutes up to 15, which is a lovely way to get to know one another without awkward moments, which can easily occur over drinks or dinner. A great day date can easily transition to dinner or drinks later that night!

GET BETTER AT YOUR RESPECTIVE SPORT

The potential to IMPROVE in a sport is a great aspect of this application! While I may only meet up with other fellow expert snowboarders at first, if I have great initial conversations on the Snowflake app with a beginner snowboarder, I would meet up with him and ultimately teach him something. I know many users will feel the same way! The application will also ask two questions based on what the users focuses on at the mountain, which gives further information on what the users loves.

BACKSTORY

I was on a wonderful snowboard vacation two years ago around Christmas with my extended family when I came up with the initial idea of Snowflake. I wanted to meet up with a nice guy, of a similar ability using a dating app. I was already using a few shallow dating apps, but I didn't want to go on another mundane "drinks" first date. I had taken a few business courses by then, and knew the first part of creating something, was realizing there was a problem in need of solving. The lack of a dating app, specific to snowboarding and skiing was a problem. Most people that start dating have a common interest. Snowflake will bring people together that have a serious passion for skiing and/or snowboarding!

PHOTOSHOOT

I have allotted $3,000 of the entire goal for a photoshoot in the Southern Hemisphere as soon as my Kickstarter campaign is successful. Fortunately, I have several photographer friends that will go with me down to Chile or Argentina. As much as I love having my two best friends in my photo now, I know I will need high resolution photos for the billboard and lodge advertisements. 

 MARKETING

Marketing for Snowflake will be done throughout lodges, on lifts, on billboards of heavily traveled roads, and through social media. I have began speaking with a few advertising agencies in Colorado and to some marketing contacts at major resorts about costs. Advertisements throughout lodges are relatively inexpensive, but the ads on actual lifts are quite costly so I will choose those resorts wisely. Ideally, if funds permit, I would like to have a launching party in Colorado, and give the first 100 people usage of Snowflake for free. 

Every five to ten users a person scrolls through, a relevant advertisement for a LOCAL business will pop-up. This will allow for HUGE revenue. The issue with many dating apps today are the lack of relevant advertisements and the ability to click out of them instantly. I will have the advertisement stay on the screen for 3-5 seconds. I am hoping I can make deals with local ski & ride shops, restaurants, repair shops and other businesses for a percentage off for Snowflake users on specified weeks. Perhaps, one week a local ride shop will give Snowflake users 10% of Anon goggles. I am hoping to start cultivating those relationships in the next few months, following a successful Kickstarter campaign. 

Risks and challenges

My biggest obstacle could be not having the application ready by the launching date. I was initially going to hire a more cost effective application developer, but I am now committed to using a reputable company instead because the timeline is imperative, as is having the application configured for iOS and Android. I am going to work tirelessly on every aspect of the design, because I want to be 100% happy with the design and the "flow" of the application.

I also need to chose local shops, businesses and restaurants wisely. If I have an advertisement on my application, I will have met with them in person to ensure I am happy with the level of customer service, as well as taken into consideration reviews online.

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Support

  1. Select this reward

    Pledge $10 or more About $10

    THANK YOU for your support! Receive a lovely email and thank you video from the Snowflake team. You will also be listed on the Snowflake app under sponsors!

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  2. Select this reward

    Pledge $25 or more About $25

    BE THE FIRST to test out the new SNOWFLAKE application in the prototype phase. Receive a nifty ski or snowboard key chain bottle opener! Also, receive an email and thank you video, and be listed on the sponsors page on the Snowflake application!

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    11 backers
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  3. Select this reward

    Pledge $100 or more About $100

    THANK YOU! Receive a neat technical long sleeve tee-shirt with an exclusive photo from the Snowflake Team that can be worn any day or on the mountain as a comfy base layer!

    Also, receive ALL above tiers!

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    Ships to Anywhere in the world
    4 backers
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  4. Select this reward

    Pledge $200 or more About $200

    Thank you! Double the fun! Receive 2 technical long sleeve tee-shirts decorated with an exclusive photo from the Snowflake team than can be worn any day or on the mountain as a comfy base layer!

    Also, receive all above tiers!

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    0 backers
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  5. Select this reward

    Pledge $500 or more About $500

    YOUR GENEROUS SUPPORT IS APPRECIATED!
    Receive 2 hours of ski or snowboard ski or snowboard instruction anywhere on the East Coast!

    Also, receive all above tiers!

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    Limited 2 backers
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  6. Select this reward

    Pledge $1,000 or more About $1,000

    THANK YOU!

    Receive 5 hours of ski or snowboard instruction ANYWHERE in the U.S for a family member or friend.

    Also, receive all above tiers! (2 technical tee-shirts, bottle-opener key chain, testing out the app, thank you video, and name listed on sponsor page)

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Funding period

- (30 days)