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A Melbourne-based label that prides itself on its originality of print, design and quality. Lets bring our debut collection to life!
19 backers pledged AU$ 3,050 to help bring this project to life.

About

AU$ 3,050

19

Welcome to the world of s.L.c The Label.

After graduating with a Bachelor of Design (Fashion) in 2012 at accredited Australian fashion institution RMIT, Samantha Lentini, the brains behind s.L.c, dabbled in many types of fashion. It was not until her graduate year when a like for creating fully functional clothing with slight quirky accent was discovered.

s.L.c the label began its conception when a considerable gap was discovered within the Australian fashion market for flatteringly comfortable and easy-to-wear garments with an understandable price-tag. 

Through pattern placement, fabric selection & overall cut, s.L.c seeks to create a look that is highly C.C.C: Clean, Cool & Comfortable. Furthermore, it prides itself on its highly creative design process; all prints are derived from original hand-drawn illustrations which have been resolved with necessary technical modifications.

Our OXEN B & WHITE print. Hand drawn then followed by necessary technical modifications. This print has been digitally printed on 100% Organic Cotton.
Our OXEN B & WHITE print. Hand drawn then followed by necessary technical modifications. This print has been digitally printed on 100% Organic Cotton.

Each design is heavily underpinned by three things: wearability, comfort and form. It works under the strong belief that style is & should always remain easy.

By assisting in funding this project, you will be helping s.L.c get to their ultimate goal of manufacturing the official Autumn/Winter 2015 Collection.

s.L.c The Label Tees and Sweats are currently in production thus the label will initially be survived financially by this basic garment production (T-shirts and Sweaters) until the appropriate funding is reached to commence the A/W 2015 production. 

Each Tee has been carefully developed and refined for ultimate cut & comfort. Original hand drawn print with technical modification. The O X E N Raglan Tee.
Each Tee has been carefully developed and refined for ultimate cut & comfort. Original hand drawn print with technical modification. The O X E N Raglan Tee.
Our creator Samantha wearing the O X E N  B & W Muscle Tee.
Our creator Samantha wearing the O X E N B & W Muscle Tee.

s.L.c The Label garments are proudly produced in Australia, furthermore, we do not wish to enable or support any social or environmental catastrophes associated with the fashion industry. 

Thank you for your support!

Risks and challenges

A highly common setback with starting a label of this calibre is a high financial loss generally caused by over-production and lack of interest. Ways of which we aim to avoid a financial setback is by avoiding mass production all together; not only for such financial reasons but also to maintain an apt level of exclusivity within the brand.

The very fact that s.L.c garments are proudly produced in Australia means we pay a higher level of rates for production but happily at that - as a strong value behind our brand is fair trade.

To avoid consumer disinterest, we have been actively working to create interest, or as we like to call 'laying groundwork' via our Instagram and Facebook page - these social outlets ultimately inform our prospective market and followers of our journey and underlying inspiration, giving them an insiders look into the work behind a label not just the end result which has admittedly built a lot of interest since creation.

We have been working with a closely-located manufacturer and have been satisfied thus far with quality and time-frame. To minimise the risk of production delays, we assure a good relationship is maintained with all manufacturers. The process of digital printing is a timely one, so to overcome potential delays we constantly endeavour to order in advance.

Ultimately, unforeseen challenges may arise, it is most important we maintain a constant positive attitude to overcome the expected and sometimes unexpected.

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  1. Select this reward

    Pledge AU$ 1 or more About $0.69

    A big THANK YOU! For getting this project underway and getting us closer to where we need to be!

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    Pledge AU$ 20 or more About $14

    An original post-card sized illustration is making its way to you.

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    Pledge AU$ 40 or more About $28

    An original A4 sized illustration is making its way to you.

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    Pledge AU$ 80 or more About $55

    A digital printed s.L.c The Label Tee will be setting up shop in your wardrobe.

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    Pledge AU$ 100 or more About $69

    A digital printed s.L.c The Label Tee and original A4 sized illustration will be making their way to you.

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  6. Select this reward

    Pledge AU$ 150 or more About $103

    An s.L.c The Label original printed unisex crew will be making its way to you!

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    Pledge AU$ 200 or more About $138

    An s.L.c The Label original printed unisex crew & A4 sized illustration will be making their way to you!

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Funding period

- (31 days)