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DEN has created a simple well crafted dog bed with a heartfelt mission: for every bed purchased, one is donated to a rescue dog.
166 backers pledged $13,769 to help bring this project to life.

About

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$13,769

166

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THOUGHTFUL DESIGN with a cause:

DEN creates a DO GOOD DOG BED.  For every dog bed purchased for your own dog, one is donated to a rescue dog making their hard journey to their forever home.  

DEN dog beds are made of durable denim. The fabrics chosen wear well over time and tell a story.  Think of your favorite pair of jeans. These beds are simple, elegant AND durable. Perfect for a design-conscience home.  Perfect for a dog in need.

Being without a home is a stressful time for dogs.  These rescues are often transported across state lines and transfer hands many times before they find their adoptive family.  Providing a familiar object, a bed to call their very own, is one way to ease their anxiety.  A bed can provide a rescue dog with an object of comfort and security that carries their scent throughout their unique journey, their own "den".

Rescues and shelters spend their limited resources on saving as many lives as possible and are heavily dependent on donations.  Beds also help shelters and foster homes focus their care and concern on other needs.

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The simple design of DEN dog beds came out of my own experience in trying to find a dog bed with a modern design at an affordable price point.  I love my dog, and I love having thoughtful design in my home.  I do not think these two facts need to be mutually exclusive.

When choosing a fabric, denim became the ideal choice.  Denim is durable.  Denim is a strong fabric that can take a lot of wear and tear- it has historically been the choice material for rugged workers - cowboys and contractors.  This fabrc is not only tough, but it is ubiquitous- we all love denim.  Who doesn't have a favorite pair of jeans?  The look of denim fits well in every home's aesthetic.

DEN beds are made of a denim cover and a removable, zippered polyfiil insert for easy washing.  The cover is designed similar to a duvet cover with a velcro closure- there are no exposed zippers for a dog to chew off or that scratch floors.  Denim is easy to care for and wears beautifully over time, just like your favorite jeans.  

This visible wear tells part of your dogs story.  If you adopt a dog who arrives with a DEN bed, the wear of the fabric documents part of the mystery of your new dog's past life and journey.  I know I often think about all the places my own rescue dog happened to be before she became mine.

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DEN makes four sizes of dog beds: Small (23"), Medium (27"), Large (36"), and Extra Large (42").  You can read more about sizing options and choosing the right one here.

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Thoughtful decisions have been made about what goes into making a DEN Dog Bed.  I source my denim from a family owned textile supplier in Pennsylvania.  My contrast stitching thread comes from a family-owned, Living Wage Certified, retailer in North Carolina. DEN dog beds are all put together by a small independent manufacturer in New Hampshire.  I source as local as possible and am committed to fair wage production in the USA.

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DEN is partnered with a few wonderful shelters in NYC.  These shelters have been chosen because they share my values of quality and compassionate care for rescue animals.  They are promoted on the DEN website.  It would be wonderful if a few furry souls find their true homes through DEN.

It was important in designing DEN dog beds that the element of compassion be an integral part of the ethics behind the brand.  DEN not only makes a great dog bed, DEN is devoted to helping rescue dogs.

THANK YOU's are in order. 

My logo design was created by Brooklyn-based artist Anthony Clune, aka Tonky Designs

 My amazing photos were taken by Thomas Liggett

And Shepard Diotisalvi helped me with basically everything, she is a great project assistant and a talented artist.

The amazing music in my video is given to me by Strange Names.

These people are full of heart.

Risks and challenges

INTEREST
Well, one very obvious risk is simply people may not be interested. This has not been my experience so far- most pet lovers I have presented my plan to are truly enamored.
COST
Another risk is varying costs of fabric, shipping, and production. I have connected with wonderful denim and canvas textile retailers that sell remnant lots of quality fabrics. Access to these lots of affordable fabrics is subject to availability.
Shipping beds efficiently and affordably is something I am working hard to find an economical solution for, but now the cost to ship remains at about $20 a bed. And the more beds that are bought, the more affordable production and shipping becomes.
DEN's profit margin focuses on simply keeping this project sustainable; paying for fabric, promotional material, production, shipping, and an occasional assistant when needs dictate help.
IMPACT
I would these beds to be there the moment a dog is rescued. I am working with a few shelters in Brooklyn, Manhattan, and Jersey City to provide locally, but hopefully as awareness grows, rescue dogs will have their own bed early in their journey.
MORE STUFF IN THE WORLD
I am trying my hardest not use any plastic for shipping and packaging. DEN is committed to being as green as possible (our pets do not like climate change either).

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Support

  1. Select this reward

    Pledge $2 or more About $2.00

    Thank you!!! You will receive good karma and updates on how the campaign is progressing.

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    37 backers
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  2. Select this reward

    Pledge $10 or more About $10

    Every little bit counts!
    For your generosity at this amount you will receive a DEN logo sticker to put somewhere clever.

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    Ships to Only United States
    17 backers
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  3. Select this reward

    Pledge $27 or more About $27

    $27 will help so much and you will receive a great DEN tote bag (black with gold logo) along with the good feeling of knowing you are giving to a great project.

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    22 backers
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  4. Select this reward

    Pledge $60 or more About $60

    This amount of generosity will provide a shelter dog in need a small DEN Dog Bed to call their own. This orphaned pooch will think you are an angel.

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    11 backers
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  5. Select this reward

    Pledge $100 or more About $100

    For this generous gift, you will be able to give the small dog in your life a DEN Dog Bed AND give a rescue dog a DEN Dog Bed. (Shipping and Handling extra)

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    12 backers
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  6. Select this reward

    Pledge $100 or more About $100

    Donation only.
    Give two SMALL DEN Dog Beds to shelter dogs. You are a dream maker!

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    13 backers
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  7. Select this reward

    Pledge $125 or more About $125

    A medium DEN Dog Bed for the medium sized fur-child who melts your heart. And a medium "DEN" for a dog who will someday melt someone else's. (Shipping and Handling extra)

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    8 backers
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  8. Select this reward

    Pledge $125 or more About $125

    Donation only.
    Give two MEDIUM DEN Dog Beds to two needy rescues. You are awesome.

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    8 backers
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  9. Select this reward

    Pledge $150 or more About $150

    A large DEN Dog Bed for your large dog. And one for a LARGE rescue dog. LOVE LARGE. (Shipping and Handling extra)

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    11 backers
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  10. Select this reward

    Pledge $150 or more About $150

    Donation only.
    Two LARGE DEN Dog Beds will be given to rescues.

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    5 backers
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  11. Select this reward

    Pledge $200 or more About $200

    2 XL DEN Dog Beds
    These XL DEN beds are made for the gentle giants in our lives. One for you, one for them. (Shipping & Handling extra)

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    5 backers
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  12. Select this reward

    Pledge $200 or more About $200

    Donation only.
    TWO X-LARGE DEN Dog Beds will be given to two very deserving rescue dogs.

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    2 backers
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  13. Select this reward

    Pledge $500 or more About $500

    WOW!
    Pick two DEN beds- one for the living room, AND one for the bedroom. Or one for your dog, and one for the dog they always play with at the park. Two DEN beds of equivalent sizes will be given to dogs being rescued.

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  14. Select this reward

    Pledge $1,000 or more About $1,000

    I am speechless, and so appreciative!
    This reward provides you with 2 DEN Dog Beds of any size and two given to shelter dogs.

    What is great about giving at this level? You will be able to "name a fabric". DEN beds are always available in raw denim. The other washes change based on availability. You will be able to give a name to one of the limited edition fabrics. If that fabric is ever used again- your name stays with it.

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Funding period

- (30 days)