THOUGHTFUL DESIGN with a cause:
DEN creates a DO GOOD DOG BED. For every dog bed purchased for your own dog, one is donated to a rescue dog making their hard journey to their forever home.
DEN dog beds are made of durable denim. The fabrics chosen wear well over time and tell a story. Think of your favorite pair of jeans. These beds are simple, elegant AND durable. Perfect for a design-conscience home. Perfect for a dog in need.
Being without a home is a stressful time for dogs. These rescues are often transported across state lines and transfer hands many times before they find their adoptive family. Providing a familiar object, a bed to call their very own, is one way to ease their anxiety. A bed can provide a rescue dog with an object of comfort and security that carries their scent throughout their unique journey, their own "den".
Rescues and shelters spend their limited resources on saving as many lives as possible and are heavily dependent on donations. Beds also help shelters and foster homes focus their care and concern on other needs.
The simple design of DEN dog beds came out of my own experience in trying to find a dog bed with a modern design at an affordable price point. I love my dog, and I love having thoughtful design in my home. I do not think these two facts need to be mutually exclusive.
When choosing a fabric, denim became the ideal choice. Denim is durable. Denim is a strong fabric that can take a lot of wear and tear- it has historically been the choice material for rugged workers - cowboys and contractors. This fabrc is not only tough, but it is ubiquitous- we all love denim. Who doesn't have a favorite pair of jeans? The look of denim fits well in every home's aesthetic.
DEN beds are made of a denim cover and a removable, zippered polyfiil insert for easy washing. The cover is designed similar to a duvet cover with a velcro closure- there are no exposed zippers for a dog to chew off or that scratch floors. Denim is easy to care for and wears beautifully over time, just like your favorite jeans.
This visible wear tells part of your dogs story. If you adopt a dog who arrives with a DEN bed, the wear of the fabric documents part of the mystery of your new dog's past life and journey. I know I often think about all the places my own rescue dog happened to be before she became mine.
DEN makes four sizes of dog beds: Small (23"), Medium (27"), Large (36"), and Extra Large (42"). You can read more about sizing options and choosing the right one here.
Thoughtful decisions have been made about what goes into making a DEN Dog Bed. I source my denim from a family owned textile supplier in Pennsylvania. My contrast stitching thread comes from a family-owned, Living Wage Certified, retailer in North Carolina. DEN dog beds are all put together by a small independent manufacturer in New Hampshire. I source as local as possible and am committed to fair wage production in the USA.
DEN is partnered with a few wonderful shelters in NYC. These shelters have been chosen because they share my values of quality and compassionate care for rescue animals. They are promoted on the DEN website. It would be wonderful if a few furry souls find their true homes through DEN.
It was important in designing DEN dog beds that the element of compassion be an integral part of the ethics behind the brand. DEN not only makes a great dog bed, DEN is devoted to helping rescue dogs.
THANK YOU's are in order.
My logo design was created by Brooklyn-based artist Anthony Clune, aka Tonky Designs
My amazing photos were taken by Thomas Liggett
And Shepard Diotisalvi helped me with basically everything, she is a great project assistant and a talented artist.
The amazing music in my video is given to me by Strange Names.
These people are full of heart.
Risks and challenges
Well, one very obvious risk is simply people may not be interested. This has not been my experience so far- most pet lovers I have presented my plan to are truly enamored.
Another risk is varying costs of fabric, shipping, and production. I have connected with wonderful denim and canvas textile retailers that sell remnant lots of quality fabrics. Access to these lots of affordable fabrics is subject to availability.
Shipping beds efficiently and affordably is something I am working hard to find an economical solution for, but now the cost to ship remains at about $20 a bed. And the more beds that are bought, the more affordable production and shipping becomes.
DEN's profit margin focuses on simply keeping this project sustainable; paying for fabric, promotional material, production, shipping, and an occasional assistant when needs dictate help.
I would these beds to be there the moment a dog is rescued. I am working with a few shelters in Brooklyn, Manhattan, and Jersey City to provide locally, but hopefully as awareness grows, rescue dogs will have their own bed early in their journey.
MORE STUFF IN THE WORLD
I am trying my hardest not use any plastic for shipping and packaging. DEN is committed to being as green as possible (our pets do not like climate change either).
- (30 days)