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Unofficial EDM showcase in Austin, TX for SXSW 2013 at Karma Lounge on 3/11/13 during Interactive & Film & the day before Music begins.

Music You Need

In just over a year, Music You Need has become a prominent source for all things music on the internet. From new releases to event coverage, music reviews, event photography, artist interviews, and daily themed posts, there is literally something for everyone who loves music.

With support from some of the biggest artists on the scene, such as: Lazy Rich, Herve, PeaceTreaty, Cold Blank, Manuel De La Mare, Iban Reus, Marty Party, KDrew, Fista Cuffs, and more, Music You Need has blown up in popularity and become an important part of the daily lives of artists and music lovers alike.

Now, fueled by the momentous growth that the site has experienced in its fan base and its reach, the team at MYN has combined their efforts with DJ ATG and Level 4 PR to bring SXSW it’s first ever BASSICK ELEMENTS showcase! The event will feature some of the biggest up-and-coming producers out there, such as Valentino Khan from Los Angeles, Sound Remedy from Los Angeles and many more TBA. Special guest TBA. 

Level 4 PR
Level 4 PR
DJ ATG
DJ ATG

The Electronic Dance Music industry has grown from an underground, semi-illegal form of massive gatherings to a sub-movement of the popular culture. In the past two years, it has increasingly grown into a market and industry that has the ability to be monetized through ticket sales, advertising, social media marketing, and inherent value for artistic creativity.

With the continued encouragement of our fans, supporters, and partners we promise to become a household name in the music industry. Our goal is to be well known not just as a music blog, but as a production company and more! Electronic Dance Music presents a new branding opportunity to monetize an entire industry through the collusion of technology and music; its name represents the literal dependence on technology to create a specific type of music.

Electronic Dance Music artists are giving away their music for free and allowing themselves to become household names for doing so. They are giving up their minimal income stream from retail music purchases to accommodate a greater revenue stream from advertising and viral marketing. Live performances are the basis for the industry's ability to provide artists an incentive to create new music and continue to build the potential for monetization. Investment in these types of performances will drive further marriage between technology and music for an entirely unique way of monetizing popular culture.

BassicK Elements will be held March 11-12th, 2013 at Karma Lounge on 105 E. 5th Street Austin, TX 78701. The tentative hours it will be held for are from 2 p.m. -  2 a.m.

Karma Lounge
Karma Lounge

Who should buy a sponsorship package?

  • This event specifically caters to tech startups and any other companies that have allocated budgets for advertising and are looking to create brand exposure with relation to the growing Electronic Dance Music industry. 
  • SXSW offers a unique opportunity for any kind of company to advertise their brand, products, or services; however, venues are often expensive and companies that can afford to host their own event don't want to share brand exposure. 
  • SXSW presents the best opportunity for companies to entertain a small capital investment in return for immense brand exposure; not to mention the tangible benefits of enjoying the festival and being able to show your employees a great time. 
  • We can provide all of that and more for you without any of the hassles that come along with the logistical planning of an event.

Sponsorships may qualify for tax deduction per Publication 535 of the Internal Revenue Service. Page 43, Miscellaneous Expenses.

What kind of audience are you looking to draw?

  • Individuals over the age of 21
  • Electronic Dance Music enthusiasts!
  • Technologically savvy individuals who are frequent users of social media.
  • If you are a company: we are bringing together qualified and engaged users for your products and services.
  • For those looking for something fun to do: We will have an extremely diverse, fun crowd that you won't find anywhere else, but during SXSW!
  • Artists who are on contract with SXSW for the 12th-17th and can't play anywhere else & produce/DJ with most of the artists playing in this showcase! (Ex: A-Trak, Flosstradamus, Diplo/Major Lazer) 
  • Entertainment industry workers who want to network with the diverse, professional crowd.

I don't have a company, can I still be involved?

  • The main focus of this event will be on providing the audience a quality Electronic Dance Music experience with cutting-edge sound and lighting technology.
  • If you are a fan of EDM or any of the artists playing in the showcase, this show is for you!!!
  • We have a variety of packages for anyone to get involved at any level!

How much will it cost for the public to see the show?

  • If the minimum goal is hit, this event will be free to the public!!!! Please help us make this event free!!!

We want you to help us support great music and great artists so they can continue to do what they do best: make great music. 

**YOU WILL NOT BE CHARGED UNTIL THIS PROJECT FUNDS TO 20K**

EVENT PACKAGES Exhibitor - Presenting include event T-Shirts. 

There are two Presenting Sponsorship Levels left that cost over the maximum pledge available on Kickstarter. MEDIA: if you would like to cover this event, an EXHIBITOR LEVEL will be comped for you. Contact Nabeel Lookmanjee at 469-766-0081 or Nabeel.Lookmanjee@gmail.com for more information! 

*MEDIA SPONSORS*

MSA PRODUCTIONS

MSA Productions
MSA Productions

Risks and challenges Learn about accountability on Kickstarter

As of now, competitors have not been announced as all shows are in their production phase. Likely, there will be little competition because the event will be held on a Monday most of the larger and more attractive parties take place on Friday-Saturday of both weekends that will fall during SXSW. There are at least three companies that will be organizing Electronic Dance Music events in Austin. All of these companies have more experience and brand recognition than Music You Need specifically in Austin, making it more likely that their events will take place after the proposed event (official events take place 12th-17th) or before on days with higher projected attendance.We have less competition from larger companies doing events on the days the competition will likely host events.
The show will feature a range of different niche artists that have brand recognition, but are not artists that frequently perform (if ever) in Austin that competition is not likely to have. Our interests in this show span a much greater number of people nationally and globally than those companies do, they are primarily focused on local interests. Because SXSW changes the composition of attendees significantly we will have a much greater number of attendees' preferences accounted in terms of marketing and musical taste. Permits/Security have been taken care of by the venue.

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