Because we have a huge demand in the libraries for this book. The author is a well known YA author, and we have spoken at ALA to VERY receptive librarians. A component of it is for kids with reading issues. We didn't pull that into the Kickstarter becasue we have some possible Grant funding if we get these two printed. We aren't asking for donations, you are essentially pre-buying the book at the smaller levels. ALL this pays for is printing. We have a publisher who will do distribution for free for us which means we can get into retail and libraries!