THE HUNT FOR DR. KLAW - TAKE BACK THE UNDERGROUND project video thumbnail
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$24,700 pledged of $45,000 goal
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By Ben Sargent
$24,700 pledged of $45,000 goal
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About

Ever dream of being able to taste the food you see on food shows? 

Well, this is kind of like that. It's the first-ever, live-action Periscope show where you guys direct me on my quest to find Dr. Klaw and bring back our secret seafood creations for you to actually pop in your mouth.

Remember those choose your own adventure books and games? I’m using the latest technology to make my very own live version of these by putting you on the seat of my lobster bike as we track down DR. KLAW and a ton of delicious seafood along the way! Seriously, here’s how:

  • I'll broadcast live from the handlebars of my bike via the Periscope app. Whenever there’s a fork in the road or a sticky situation, I’ll ask you to make the call on which way to go or what to do. 
  • DR. KLAW will be sending us all text and video clues about his location and invites to our seafood tasting events along the way using his dope-ass KLAW App available only to Kickstarter supporters.
  • We'll be starting and ending the voyage in NYC, with some extra-crazy locations and surprises for all of Dr. Klaw's old customers.

 

  • Track down the notorious crustacean gangstah DR. KLAW on my custom lobster motorbike and return to him his golden crustacean bling! 
  • Bring back delicious underground seafood to the people one town at a time. 
  • Create the first ever live action treasure hunt and broadcast the entire quest live via Periscope!

When The Underground Lobster Pound was busted DR. KLAW disappeared so fast that he lost a claw! But not just any claw; his huge very rare, 22-karat high-roller delivery claw. The only way DR. KLAW can and will ever return to rolling is if I get his chain back to him! 

No lame-o schwag that you don't even want! All of our rewards let you take part in the making of this crazy live-action adventure, whether you want to just follow along, appear on screen, or taste the food... We've got you covered.  

Like the original Underground Lobster Pound in Brooklyn, our secret seafood events are going to be held in crazy places near you – like dimly-lit docks and abandoned fishing boats. Your invitation from Dr. KLAW will ensure that only you Kickstarter backers will be there, with an initial free taste of the goods, then an opportunity to re-up with a full dose at market price ;)

We’ve been working on this thing for 9 months to ensure there’s a super cool way to get DR. KLAW back in touch with you seafood fanatics! The KLAW app is only for Kickstarter peeps – you won't see this one in any app stores!

We’ve plotted out a rough coastal route to bring you to the coolest people and the tastiest food, but since you’re driving the ship it's going to get real interesting as you choose the actual roads and paths I follow. All we know for sure is that we’re heading out at whopping 45mph, ‘cuz that’s as fast as Lobby The Lobstah Bike will go! 

A 1984 Honda CT110 with racks for fishing rods and a livewell in the saddle bag - fully converted to a delicious Maine lobster. It's a succulently sweet, slow machine with 3 gas tanks and 8 gears for backroad crawling!  The bike took over a year to buildout fully...and worst case,  if it breaks down I can boil it up and eat it! 

July, 2016: Lobstah Bike is packed and the KLAW App is done. 

Late Summer, 2016: Ben hits the road for the summer seafood season and heads south in search of DR. KLAW.

 

 

Sounds like a lot of clams right? It's really not for this wild idea! We’ve hired all the right people and this is what it will cost to fully pull it off. I’ve made a video series before, so rest assured, I know the ropes and can put this budget to work in the most efficient way possible.

 

Travel Expenses: The Lobstah Bike is easy on gas, but she'll need a little tuning on the road. Plus, I might get sick of my tent from time to time and splurge on a crappy hotel! Don't judge. 

Food Costs: Hooking up all the world’s best seafood ain’t cheap! Fishermen want cash! Plus we’ll have to bribe a small crew with great fish and crustaceans to fully pull off these secret dockside events.  

Video Editor & Shooter: That's me...It's just you and me for this whole insane adventure, but I know just the right two people back home Matt Roeckl and DeeJay KidKicko who will be updating the site and troubleshooting the entire way. 

Operations/Logistics: Best pal, great surfer, and former COO of a 30-person NYC company, Michael Matkin, is gonna keep this project on track. 

KLAW App: Thanks to Sam the Man we’re constantly tweaking and improving the app to make everything work as smoothly as possible! 

Kickstarter Fees: 5% of the net amount we raise here. 

 

Risks and challenges

What if I jump on Lobby The Lobster Bike and ride off into the sunset with all your money or I just move to a tropical island and say to hell with finding Dr. Klaw?

-- Hey, I'm not going to do that! I need to get Dr. Klaw back! My life has been incomplete without him! Besides, I really want you guys to experience these new seafood creations right out of the water... that's the whole point for taking this on the road!

Traveling by lobster motorbike is risky, isn't it?

-- Yup, 400 LBs of lobster between your legs is very dangerous! Broadcasting to all you chowderheads live while riding a crustacean is probably not the smartest idea, but I wear a helmet and all 110ccs of power only bring Lobby up to a whopping 49mph on a downhill. So, the the biggest risk is that you guys direct me off a cliff or a short pier just to see what happens. So make good decisions for me!

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  1. Select this reward

    Pledge $10 or more About $10

    Follow along!

    OYSTER STATUS: You are an important sea creature vital to the filtration of the ecosystem. For that you deserve to be recognized! You get:

    • Exclusive underground updates from Ben and DR. KLAW with cooking and fishing tips, plus…
    • Top-secret early access to the show and all of our edited on-the-road videos.

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  2. Select this reward

    Pledge $25 or more About $25

    Get the app and the seafood!

    SCALLOP STATUS: Alright, now we're talking. You’re a blue eyed scallop… a little timid and usually scuttling along backwards but way more mobile than the oyster. You get:

    • Exclusive underground updates from Ben and DR. KLAW with cooking and fishing tips, plus…
    • Top-secret early access to the show and all of our edited on-the-road videos.

    PLUS!
    • Access to the DR. KLAW app for messages, one-on-one texting, salty videos, and all underground food invites from DR. KLAW himself!

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  3. Select this reward

    Pledge $50 or more About $50

    Get fed and appear on screen!

    CRAB STATUS: You are a crab. This is good… you walk sideways, but, damn, can you move. You're feeling a little crabby, we know, so maybe these rewards will lighten things up! You get:

    • Exclusive underground updates from Ben and DR. KLAW with cooking and fishing tips, plus…
    • Top-secret early access to the show and all of our edited on-the-road videos.
    • Access to the DR. KLAW app for messages, one-on-one texting, salty videos, and all underground food invites from DR. KLAW himself!

    PLUS:
    • Opportunities to be on the show!

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  4. Select this reward

    Pledge $100 or more About $100

    Get fed and credit!

    BIG LOBSTAH STATUS: You are the king of the crustaceans! Besides the lobster trap, you don't fear much! And you believe in this project and the fun we are going to have cooking with fisherman up and down the coasts! You get:

    YOU GET:
    • Exclusive underground updates from Ben and Klaw.
    • Top-secret password for early access to the show - all of our edited on the road videos.
    • Access to the KLAW APP for messages, videos and all underground food invites from Dr. Klaw
    • Opportunities to be on the show!

    PLUS!
    • Your name in the credits of every episode!

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  5. Select this reward

    Pledge $500 or more About $500

    Get it all, plus your very own song!

    SWORDFISH STATUS: A ukulele song dedicated to you and played on the show. Everyone should have a song dedicated to them at some point in their lives. And even better would be a song from an underground lobster dealer, no? You get:

    • Exclusive underground updates from Ben and KLAW.
    • Top-secret password for early access to the show - all of our edited on the road videos.
    • Access to the KLAW APP for messages, videos and all underground food invites from DR. KLAW.
    • Opportunities to be on the show!
    • Your name in the credits of every episode!

    PLUS!
    • A personalized ukulele song from Ben for you to own and play for the rest of your freaking life!

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  6. Select this reward

    Pledge $1,000 or more About $1,000

    The works, plus logo placement!

    MANATEE STATUS: As a Manatee, you don't have a care in the world. You want your logo to be in seen just as you are seen sunbathing in the middle of boat traffic. Your logo will be visible in many of our on-bike GoPro shots in every episode. You get:

    • Exclusive underground updates from Ben and KLAW.
    • Top-secret password for early access to the show - all of our edited on the road videos.
    • Access to the KLAW app for messages, videos and all underground food invites from DR. KLAW.
    • Opportunities to be on the show!
    • Your name in the credits of every episode!

    PLUS!
    • A handsome version of your logo or name on the lobster bike itself

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  7. Select this reward

    Pledge $2,000 or more About $2,000

    Go fishing or surfing with Ben!

    MAKO STATUS: Urban surfing and fishing is totally where it's at! Fishing along the east river at night for strippers… I mean stripers, with a view of Manhattan all lit up? Or shredding the knee-high peelers in Far Rockaway? You pick! You get:

    • Exclusive underground updates from Ben and KLAW.
    • Top-secret password for early access to the show - all of our edited on the road videos.
    • Access to the KLAW app for messages, videos and all underground food invites from DR. KLAW.
    • Opportunities to be on the show!
    • Your name in the credits of every episode!

    PLUS!
    • A full-on NYC fishing or surfing trip with Ben. Travel and lodging not included.

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  8. Select this reward

    Pledge $3,000 or more About $3,000

    NYC food tour with Dr. Klaw!

    SPERMY THE SPERM WHALE STATUS
    Reserved for major players only. You want some of DR. K's best-kept food secrets?! Travel on the back of Lobby, the lobstah bike, on an epic Brooklyn food tour! You get:

    • Exclusive underground updates from Ben and KLAW.
    • Top-secret password for early access to the show - all of our edited on the road videos.
    • Access to the KLAW app for messages, videos and all underground food invites from DR. KLAW.
    • Opportunities to be on the show!
    • Your name in the credits of every episode!

    PLUS!
    • An epic food tour of the secret Brooklyn spots Ben and DR. KLAW love to eat at. Food included! Travel and lodging is not.

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  9. Select this reward

    Pledge $5,000 or more About $5,000

    A direct line to Ben and Klaw!

    EXECUTIVE PRODUCER FISH STATUS
    So there isn't really such a thing as an Executive Producer Fish but you get to be a big fish in our tank. We have a private video channel for you to tell us what to do and make those brilliant suggestions that fish like you are all about. You get:

    • Exclusive underground updates from Ben and KLAW.
    • Top-secret password for early access to the show - all of our edited on the road videos.
    • Access to the KLAW app for messages, videos and all underground food invites from DR. KLAW.
    • Opportunities to be on the show!
    • Your name in the credits of every episode!

    PLUS!
    • A major producer role in the show, which means major credits and VIP treatment at the food events.

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    Pledge $8,000 or more About $8,000

    Dr. Klaw feeds you and your friends!

    CORAL REEF STATUS - DR. KLAW will bust into your home or office and serve lobster rolls to you and ten of your closest friends. Yep, this is really a reward! You get:

    • Exclusive underground updates from Ben and KLAW.
    • Top-secret password for early access to the show - all of our edited on the road videos.
    • Access to the KLAW app for messages, videos and all underground food invites from DR. KLAW.
    • Opportunities to be on the show!
    • Your name in the credits of every episode!

    PLUS!
    • DR. KLAW right there in your pad blowing your friends or co-workers minds with some fresh lobster rolls!

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    Pledge $10,000 About $10,000

    Ride along on Ben's helmet!

    JAWS STATUS: Your company name or logo painted on Ben's helmet or jacket. This is reserved for big players or anyone with a company that wants serious visibility. Be a true ambassador for this adventure! You get:

    • Exclusive underground updates from Ben and KLAW.
    • Top-secret password for early access to the show - all of our edited on the road videos.
    • Access to the KLAW APP for messages, videos and all underground food invites from DR. KLAW.
    • Opportunities to be on the show!
    • Your name in the credits of every episode!

    PLUS!
    • Ben strutting around with your name or logo stuck right on his helmet or jacket - your choice!

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    Pledge $10,000 About $10,000

    Dr. Klaw marries you!

    KILLER WHALE STATUS - Nope, you don't get to hook up with him, but DR. KLAW does officiate and cater appetizers to your (small) wedding. Believe it or not, DR. KLAW is actually a Rabbi. This is really reserved for ballers and celebs… but if you want to step up to the plate DR. K will be there in flying colors ready to make it happen. You get:

    • Exclusive underground updates from Ben and KLAW.
    • Top-secret password for early access to the show - all of our edited on the road videos.
    • Access to the KLAW APP for messages, videos and all underground food invites from DR. KLAW.
    • Opportunities to be on the show!
    • Your name in the credits of every episode!

    PLUS!
    • The king of the underground blessing your matrimonial undertakings, plus slinging some little lobster rolls (or whichever of his seafood creations you desire) at the guests - the best vows EVER!

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Funding period

- (33 days)