About this project
In 2015, Redwood launched its first watch. Today we are back with its mean, tough, big brother: the Redwood Tactical Watch.
Cranked up toughness for those on a mission. Designed to take the abuse. We put it through its paces in Canada’s extreme conditions. It came back asking for more.
This is not our first time around. We knew exactly what we wanted:
We were immediately drawn to vintage diving watches with their multi-functional design and rugged, tough construction. Form following function in all its glory.
TARGET 01: Ruggedness and Reliability
We love vintage diving watches but their age and historic value often precludes them from actually being used in tough terrain. We also don’t want to discover we need a rare part in the middle of nowhere because our vintage watch needs servicing.
Modern equivalents are either bloated with lots of functions we don't need or fragile with only the looks of an authentic military watch but not the ruggedness. We need a watch that is as rugged as it looks and that we can rely on wherever we are.
The Redwood Tactical watch case, caseback, bezel and crown are all solid stainless steel (grade 316). SS316 is one of the toughest, most corrosion-resistant steels. It is basically indestructible.
The PVD coating on the black cases is anti-reflective for a stealth look and is also extremely scratch-resistant.
For the heart of the watch, we selected a high-quality Japanese quartz movement. It is ultra-reliable, ultra-accurate (set the time and forget it), requires zero maintenance, zero adjustment. The absence of any moving parts makes it shock-resistant. True worry-free operation with a battery life of 3-5 years. Just pick it up and go.
To ensure the watch is as rugged in wet conditions as on dry land, we went with a 100m (330ft) water resistance. With the 100m rating, it resists the elements and can stay on your wrist when you have to go underwater. Monsoon conditions? No problem! Lake rescue operation? Bring it on!
TARGET 02: Functionality
There are a lot of clunky watches available with tons of bells and whistle and tiny, hard-to-read numbers. Lots of mostly useless functions. Sure we wanted a watch that looks good, but first and foremost we wanted a watch that works. For us, form always follows function.
The Redwood Tactical watches have a comfortable 40mm case size: A perfect fit for most wrists and not so huge as to hinder your freedom of movement. The oversized crown and the bezel have a coin-edge finish for easy manipulation in difficult conditions.
The dials are clean with no useless extras. Just like vintage diving watches. They feature large numbers that are easy and quick to read. No double-take when you check the time.
We also applied lume (glow-in-the-dark coating) on the dials, hands and bezels to make sure we could tell the time under any conditions, whether you are out in the woods or heading down the subway after a late night out. The unique white dials are actually entirely coated in lume for maximum visibility.
The rotating multi-function bezel is a very simple but extremely effective tool. Use it as a timer, second time zone, elapsed time counter or as a compass to orient yourself in the wild.
The tactical nylon straps are ideal for hardcore outdoors. They are very strong, durable and 100% waterproof. These 1-piece straps are easy and quick to change without tools. An added bonus is that if one spring bar were to fail, the watch would not fall off. Mission ready.
[STRETCH GOAL #1: Drilled Lugs - UNLOCKED] Drilled lugs facilitate spring bar removal. This means you'll be able to use a strap-change tool to easily push out the spring bars for replacement or to install a 2-piece strap.
TARGET 03: Value
Let's put it bluntly. The overwhelming majority of watches on the market today are grossly overpriced. By skipping the middleman and selling directly to you, we are able to cut the retail price considerably.
TARGET 04: Designed in Canada
We are proud to call Montreal, Canada home. Redwood watches are inspired by the great outdoors and are ready for any mission you throw at them. With the Great True North just north of us and the vast and varied terrain of the US just south of us, we are lucky to have the ultimate testing field right in our backyard.
01. Redwood Tactical Black – Classic good looks with the white lumed numerals on the contrasting black dial. Lumed hour and minute hands with red seconds hand. Lumed rotating bezel. Brushed stainless steel case with black 1-piece tactical nylon strap.
02. Redwood Tactical White – High-contrast good looks with its black numerals on a unique full-lume white dial. Lumed hour and minute hands with red seconds hand. Lumed rotating bezel. Brushed stainless steel case with black 1-piece tactical nylon strap.
03. Redwood Tactical Stealth – The badass of the family. Low contrast, stealth-grey numerals on black dial. The grey lume doesn't glow as bright for a truly under-the-radar look. Scratch resistant black PVD case, crown and bezel. Black hardware on black 1-piece tactical nylon strap.
Here's a small selection of the press coverage we received for our previous watches:
Here's a small selection of what our backers had to say about the Redwood Field Watch we launched last year on Kickstarter:
“I love it! Very simple and clean not too flashy which is just what I want. A great everyday watch that works with everything!” Chris M.
“I bought two watches during the Kickstarter campaign and I love them both. Simple elegance combined with solid craftsmanship. I couldn't ask for more.” Alex G.
“It is the only thing I wear 24/7” Abraham D.
“Excellent design, very well constructed, and lovely minimalist design. I cannot find any points to criticize. 10/10” Marton M.
“Best watch I've ever had. It's very comfortable and I've never had to reset the time.” Jarrod G.
“This watch has withstood a good sixth months of fieldwork with constantly being hit by tree branches and shrubs and hasn't been scratched by any of it. Can't complain about anything with this watch.” George H.
“One of my daily go-to watches. Clear and simple face. Durable finish. No complaints. There are a lot of 'field' watches out there, but this one actually performs.” Greg B.
“It's been everywhere from the office to the summit of Mt. Adams - I love it!“ Brooks B.
Hello! We are Nad, Terry and Karim, entrepreneurs and watch lovers. We started out as two brothers designing our first watch collection in 2013 after we couldn’t find what we wanted on the market. As the company grew, Karim, our third brother, joined us and our adventure became three-brothers strong. Our first model was a success beyond our expectations on Kickstarter with close to 1,300 backers. We have launched 5 watch collections on Kickstarter. All of them were huge successes, raising multiple times their initial funding goal. We are beyond excited to launch the Redwood Tactical Watches and we can’t wait to get them on your wrists.
We are psyched to see you join us on Mission: Tactical. By pledging for this project, you'll make it happen. You'll also be securing one of the very first Redwood Tactical watches. You'll choose the specific model that you want.
You can also help by sharing the project with friends and family. Word travels fast. By sharing on social media, you will help spread the word and get the backup we need to accomplish our mission. More exposure means more backers and more funding. More funding means more stretch goals unlocked for everyone! Thanks so much for joining us!
Risks and challenges
We realize that creating and delivering a product is a complex process and often comes with unexpected challenges. That is why we have been preparing. We've gained tremendous experience through our previous watch projects on Kickstarter since 2013.
We have spent the past several months making sure our supply chain is running smoothly. We have well-established relationships with reliable watch manufacturers and strap makers. We have experience and we are prepared to deal with fulfillment of goods. We also have contingency plans for all the steps that are out of our control.
We are going to keep our backers informed during the production process. We'll do this with regular updates and sharing pictures as often as possible, for example when manufacturing of the watch cases is completed, during manufacturing of components, during final assembly, when the packaging is produced, etc.
If somewhere along the way we find that there is a setback in production, or that we cannot make the timeline, we will keep all of our backers informed.
In the end, we want to make Redwood Watches a long-lasting brand of high-quality, rugged watches. We will do whatever it takes to fulfill our promises and to deliver watches that will exceed our backers’ expectations!
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- (30 days)