CA$ 1,094
pledged of CA$ 10,000pledged of CA$ 10,000 goal
21
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Wed, March 12 2014 6:42 AM UTC +00:00
Antoine PeignerBy Antoine Peigner
First created
Antoine PeignerBy Antoine Peigner
First created
CA$ 1,094
pledged of CA$ 10,000pledged of CA$ 10,000 goal
21
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Wed, March 12 2014 6:42 AM UTC +00:00

About

BUBBLE: ADD COLORS TO YOUR KITCHEN WITH COOL WATER COOLER COVERS !!

Water coolers are everywhere: in our offices, kitchens, living rooms, etc. Literally everywhere. But we hardly notice them because they are un-esthetical utilities that we hide in corners and behind green plants.

We thought it would be great to transform those dull devices into colorful, lively objects you will actually enjoy seeing every day. Our idea: colorful slipcovers to cover the bottles with fresh, colorful designs.

BUBBLE: add colors to your kitchen
BUBBLE: add colors to your kitchen

Water coolers appeared in the late 1890's. In the beginning, they were actually made of metal.

Old galvanized Missouri Pacific Railroad water cooler
Old galvanized Missouri Pacific Railroad water cooler

WHERE DID THE IDEA COME FROM

A good friend of ours has a kitchen like those in magazines. You wouldn't be surprised to see Gordon Ramsey popping up there.

She thought that her water cooler was a disgrace to her beautiful kitchen. So she made a cover to hide the hideous thing. She didn't expect that all her friends would like the idea so much that she would end up making tens of covers for all of them, their friends, and the friends of their friends.

We asked her if we could use her idea to make a few models with nice designs, and see whether people would like it or not. This happened eight months ago.

Since then, we've been working hard at sourcing manufacturers and working on designs, until we were able to present this project today.

PRODUCT DEVELOPMENTS

The fabric used by our friend was silk. It created wrinkles on the sides, and didn't fit perfectly to the bottle. Another drawback was that she couldn't see the remaining level of water in the tank. Finally, the design and colors were not very exciting.

So first, we started to look for different fabric options. We reviewed various materials: including silk, fedora, non-woven materials, plastics, silicon, etc. and created samples with different providers.

3D representation for manufacturer
3D representation for manufacturer

We also added a transparent window to be able to check the remaining water level in the bottle.

Technical specifications
Technical specifications

We finally decided to go with neoprene, which offers the best compromise in terms of feel, printing quality, longevity and costs. But most importantly, since it is an elastic fabric, it enables a perfect fit to different bottle sizes.

Easy to put on and take off
Easy to put on and take off

COMPATIBILITY

There are hundreds of manufacturers who produce and deliver bottles for water around the world. So we looked at the sizes of bottles from brands in America, Europe and Asia. To our good surprise, we found out that sizes are pretty standard and volumes vary slightly between 18 and 19 liters (5 gallons). So we designed covers that could fit with all sizes.

DESIGNS

The "NATURE COLLECTION": We liked the idea to replace the view of a plastic bottle by nature elements: water, wood, flowers, grass, etc. So we started with the 5 designs below. 

The Nature Collection
The Nature Collection

For our next collections, we would like to ask independent artists to design original arty designs, to "add more art in your kitchen". A few illustrators already agreed to collaborate. 

We also ask our Kickstarter artist backers to submit their design ideas (the 40US reward, on your right) and if we have enough submissions, we want to create a "Kickstarter Collection" with selected visuals from our backers.

MARKETING

We will communicate our product on the Internet, through our website, supported by Google ads, sponsored Youtube videos and specialized bloggers in home decoration. We will also make deals with wholesalers of home decoration items.

Water cooler "Social Media" in offices
Water cooler "Social Media" in offices

We will also go B2B, reaching out to branded material vendors. We believe the exposure for a brand is extremely powerful, especially in offices. Offer a cover to a company, and you are certain to reach all employees in the kitchen, at least once per day. You can be sure that all water cooler discussions will be around your product for the first few weeks at least. You can also add a QR code for a drive-to-web campaign. Forget about Facebook: this is THE new social media platform! ;-) 

BUDGET

We already invested 2,500 CAD so far in this project on our personal funds: travel expenses to visit providers in China, production of samples, design costs, etc.

To start the project, we need an additional 20,000 CAD (=19,000 USD), which will be spent respectively as follows:

- $500: illustrations, image rights
- $13,000: set-up fees for printing in high quality 4 colors, and manufacturing costs for 4,000 pieces with 16 different designs.
- $5,000: delivery + handling fees for sending out rewards to our backers, on the assumption that there will be 500 backers of the 20$ reward.
- $500: construction of the website
- $1,000: Online promotion (Google ads, Videos, etc...)

We ask Kickstarter backers to participate with half of this investment: $10,000 to make this project happen!

We will fund the remaining $10,000 on our personal funds. We expect to get our money back by selling the remaining covers on our website and through wholesalers. Profits will be re-invested in the manufacturing of new design collections.

If you like the idea and believe in this project too, please support us! From small to big contributions, and even encouraging words, we truly appreciate any kind of support! Thanks a lot!

COMMERCIAL POTENTIAL

Water fountains are used around the world, and you certainly use one yourself at your office, at home or in waiting rooms. In many countries tap water is not safe (i.e.: China), and people have no choice but to use water fountains to access drinking water. We are talking about millions of water coolers in service worldwide. 

Water delivery bike in China
Water delivery bike in China

Another global trend is the sharp increase in the amount spent by households for interior decoration. Many shops selling home decoration/design items have flourished everywhere over the past 3 years. This market is enormous, and it is growing fast.

At the cross-roads of those two trends, the potential for water covers is huge, on both B2C and B2B markets. 

SOCIAL RESPONSIBILITY

We think that the moment people pour themselves a glass of water is a perfect timing to remind them of the importance to preserve this precious resource, they are about to drink.

If the project is funded successfully, we plan to display simple water-preservation tips messages on our covers, and use QR codes to send people to water conservation information. We also envision to donate a fixed amount to the selected NGO for every cover sold on our future collections. This won't be the case for the covers funded on Kicksarter, since we didn't have time to contact any NGO yet.

TIMELINE

Here is a simplified timeline of the project:

4 months from kick-off to backers delivery
4 months from kick-off to backers delivery

Risks and challenges

We carefully selected the manufacturer. And the samples we received so far were perfect. However, to avoid any bad surprises, we will personnaly visit the factory in China to make quality checks in the beginning of the production phase, in February-March. Matthew, one of the associates, actually lives in Shanghai, just a-few-hour drive from our factory.

We also know from other kickstarter's project that the logistics of sending rewards to the backers is a big part of the project. We have prepared different scenarios to make sure the delivery is made on time. Those scenarios include the hiring of a specialized fulfillment company in the US to ensure smooth and timely delivery.

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Support

  1. Select this reward

    Pledge CA$ 5 or more About $4

    RECEIVE UPDATES ON NEW COLLECTIONS and a sincere "thank you for your support". You will be subscribed to our very coveted newsletter announcing every new collection we launch. Be the first to know!

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  2. Select this reward

    Pledge CA$ 17 or more About $13

    BLANK COVER: A blank, white cover, delivered at home. The great thing is that you can draw anything on it, or ask your kids and friends to do so! You can also pin pictures or anything you like on it. This one is for creative people!

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  3. Select this reward

    Pledge CA$ 20 or more About $15

    EARLY BIRDS: Choose any design you like amongst our NATURE COLLECTION and we will ship it to you once the project is funded. We deliver worldwide. Only the first 500 backers will get this special offer. Don't hesitate too long!

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  4. Select this reward

    Pledge CA$ 25 or more About $19

    1 COVER FROM THE NATURE COLLECTION. You'll get to chose your model and will receive it delivered to your home once the project is funded (We deliver worldwide). Be ready to add a touch of nature in your kitchen.

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  5. Select this reward

    Pledge CA$ 40 or more About $31

    CO-CREATOR PACKAGE: Receive a cover of your choice at home + submit your own artwork. We will select designs amongst all Kickstarter's suggestions, and print them out for our new: KICKSTARTER COLLECTION ! Your name, picture, and website will be printed on the cover as well as a link to your website if you have one. The covers using your design will be sold on our website and through our distribution partners.

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  6. Select this reward

    Pledge CA$ 80 or more About $62

    FULL "NATURE SERIES": get the full set of 5 designs, so you can change anytime you like, or offer one to your friends or your grandma! A good way to show people around you, you love them; by adding more fun in their kitchen too!! We deliver worldwide.

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  7. Select this reward

    Pledge CA$ 150 or more About $116

    PERSONALIZED COVER: Send us your favourite picture: your parents, kids, your cute little doggy, your mother in law, whatever... We will print it out in professionnal quality (no heat-transfer) and send you the cover at home. So every time you'll get a glass of water, you will think of them. You will truly have the coolest water cooler in town.

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  8. Select this reward

    Pledge CA$ 800 or more About $619

    YOUR OWN DESIGN, ready to MASS PRODUCE. If you own your company or work in marketing: think how cool this would be to offer to your customers. They will have your brand in their face all day long in their office kitchen. We will make cool designs specifically for your company, based on your pictures and logo. We will then prepare all the production setting for mass production (we will market set-up fees at 1,500 USD once launched). Each additional unit cover will cost 6$ max. Costs decrease with quantity. Contact us for a quotation.

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  9. Select this reward

    Pledge CA$ 2,000 or more About $1,548

    THE BELIEVER PACKAGE: Each and every cover produced during the first year of our company -except the covers produced exclusively for 1 customer, with brand messages- will show your name and website with a mention as follows: "[name/Company name/logo] has enabled the conception of this product. Visit his/her/its website at: www.xxxxxx.xxx". This mention will be shown at the bottom of all covers, nearby the transparent window in a frame of 20mm by 800mm. This will provide great visibility for your brand or website. And if the project goes as we hoped, it could be thousands of exposures in B2B and B2C environments. Take a cool bet on our project. There is only 1 slot. Don't miss it!

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Funding period

- (40 days)