On a musical journey through seven historic cities of Spain.
On a musical journey through seven historic cities of Spain.
Travel the legendary road through the heart of Flamenco country. A collage of concert film, travel film, and historical documentary.
Travel the legendary road through the heart of Flamenco country. A collage of concert film, travel film, and historical documentary. Read more
Blending the traditional concert film, road film, and historical documentary, Flamenco Road takes you on a journey through Andalucia and inside the famous Flamenco clubs of Granada, Córdoba, Sevilla, Cádiz, Jerez de la Frontera, Málaga, and Madrid.
Go inside the classic clubs of the last 150 years
Take your front row seat where the locals have been coming for the last 150 years. See top professionals and amateurs perform in the intimate, rustic city clubs where Flamenco was introduced to the rest of the world. Sit down with the artists and hear their stories.
A film that celebrates, preserves and renews.
We are making this film to help renew and celebrate Flamenco for a new generation. Too much of Flamenco performance and filmmaking falsely exaggerates, prettifies, and formalizes this originally spontaneous and authentic musical expression.
Into the heart of Andalucia
Andalucia’s cities and landscapes offer a stunning visual backdrop for the film. From narrow, moonlit streets and ancient walls to green hillsides of the white towns, we'll take you there.
Cry of the nomad
Flamenco music and dance are indigenous to Andalucia, the southernmost region of Spain that splits the Atlantic and Mediterranean seas at the top of Africa. The music emerged from the campfires and hideaways of Gypsies driven into hiding by the Inquisition, and quickly spread from the countryside to the major cities of Andalucia.
Map of southern Spain (Andalucia)
Diverse Cities. Distinct Flamenco styles
A Jerez "Farruca" is not a Seville "Farruca". A Granada "Buleria" is not a Cádiz "Buleria". The film explores the many styles of dance and music unique to each locale, from Granada's mountainsides to Seville's maze of twisting backstreets, you'll get a front-row seat to it all.
A Gypsy music, accented by other cultures
The soul of Flamenco music is always Gypsy, the centuries have added influences: Spanish, Jewish, Berber, Byzantine, and American Jazz. The music and dance are intense, dramatic, complex, spontaneous, precise, improvisational, and always stirring. The film embraces both traditional and modern Flamenco styles.
Top professional and amateur talent
We are filming about 100 shows featuring a deep pool of both professional and amateur talent. And we have selected a range of distinctive venues across Andalucia from the campfire to the modern city clubs. Ultimately, we will select 8-10 individual performances that will anchor the film.
Why we are asking you to back this film
You're a lover of the arts, culture, travel, and particularly music and dance. You want to help create an enduring, stunning record of this beautiful art form. You believe in us as filmmakers and want to be part of something exceptional. We simply need the money from generous people like you who believe deeply in providing patronage to the arts and culture.
The Kickstarter challenge: All or nothing
If we don't raise every dollar of our $125,000 goal, we get nothing. That's the challenge of a Kickstarter campaign. And we only have 45 days to do it. An achievable goal with your generous help.
$125,000 Goal - Here's where your dollars will be put to work
How much do people pledge?
The site-wide average pledge on Kickstarter is about $70 dollars. We offer levels of pledging and rewards beginning at the $5 level. Give whatever you can afford to give. We appreciate it very much, whatever the amount. Your contribution will help create an enduring film of cultural beauty and significance.
Pledge today. Early momentum is key to our success.
The first two weeks of fundraising are crucial to the success of any Kickstarter campaign. If we can raise 20% of our goal in the first two weeks, our chances of hitting our fundraising goal rise to 80%. So don't wait, please pledge today, and spread the word about our campaign.
Your card won't be charged unless we hit our goal of $125,000
When you pledge, your card won't be charged unless we hit our goal of $125,000. Once we hit our goal, you will receive an email from Stripe, the card processing company used by Kickstarter, informing you that your card will be charged for the amount you pledged.
Global crowdsourcing - a lifeline to all independent filmmakers
Art and music have always needed patrons to survive and flourish. Global crowdsourcing is a powerful tool for filmmakers and other artists to get funding for their projects from all over the world. And it allows practically anyone anywhere to directly contribute to the making of a project they believe in. We need Kickstarter because the studios and TV/Cable networks don't fund most documentary-style films (unless you are Ken Burns). Kickstarter allows us to go directly to the people for our funding.
Flamenco Road takes you back to Flamenco's roots. Back to the spontaneous, intimate gatherings that are the heart of Flamenco.
My lifelong passion
I have loved Flamenco since I was ten years old. My grandparents returned from vacation in Spain and gave me a pair of castanets and an album of Flamenco guitar music. I was hooked. It feels as though I have been waiting my entire life to make this film.
Films that inspired Flamenco Road
Four films came to mind rather quickly: Buena Vista Social Club, Vengo, Babette's Feast, and No Direction Home: Bob Dylan. All very different films, but with unique elements that I intend to borrow (steal) for Flamenco Road.
Top production value in every frame
For all of its global popularity and innate cinematic qualities, Flamenco music and dance suffer from a lack of properly financed films. Some very good films have been made, but this 500-year-old art form deserves more regular, careful attention from the professional film community. This is one of the main reasons we are making Flamenco Road. It's not easy to pay for, but we are not cutting any corners on the quality of the production.
Something lasting, something of quality for all our backers
We hope that you are content with the knowledge that your pledge money will help create a quality film. But we want you to have a more tangible token of our appreciation. We have designed a selection of rewards for everybody who pledges. Our intent is to offer you things of lasting quality, beauty, enjoyment, and meaning. Not kitschy trinkets destined for the landfill.
Poster and Screensaver downloads in three languages
Everybody gets something
There are shout-outs on social media, behind-the-scenes video updates, photos, four different movie poster designs in three languages, soundtrack and movie downloads, DVDs, four T-shirt designs, printed posters, premier tickets, screen credits, a special premier dinner, and more.
BLURAY and DVD
Four T-SHIRT Designs
See the full list of rewards for all pledge levels on the right side of this page.
About budgets and rewards
First, we enjoy very much offering rewards to those who are generous enough to pledge their money. But fulfilling rewards is a significant investment of time and money. We expect our rewards to cost somewhere between $9,000 and $12,000 dollars to fulfill. We just want all of the people who do pledge to know that our goal is to invest as much of their pledge money as possible directly into the actual making and marketing of the film. Many people even opt out of receiving a reward from projects they back. The choice is totally yours.
Global appeal. Many distribution options.
The global appeal of Flamenco Road is massive. The music and dance transcend language and culture and attract men, women, and children of all ages. And the rapid growth of quality distribution channels such as Amazon, Netflix, iTunes, and cable TV offer a potent platform for fast, broad, and affordable distribution.
Production Approach - An overview
Our core location crew for filming concerts in Spain will consist of eight people: Director, sound recordist, three cameramen, two production assistants, and a Spanish field producer. We are shooting with five high-end HD digital cameras (3 operated and 2 "hideaway" stationary cameras). Post-production will be completed mostly in the U.S. with a small team of editors.
Update: We are currently in negotiations with several camera manufacturers to secure free loaner cameras in exchange for exclusive sponsorship rights for the duration of the project.
Flamenco Road and BeThere.tv
Flamenco Road is launching in concert with BeThere.tv, our new video website featuring the best travel-related videos on the Web. We will be adding other travel-related content through BeThere.tv in the coming months.
Meet Our Team
Michael has over 15 years experience as a writer, producer, and director. He has produced and shot all over the world. Some of his clients include the Portuguese Trade Commission, Reebok, Timberland, Brookstone, and ConAir. This is Michael's first feature-length documentary. Michael was raised in the suburbs of Boston, MA and is the owner of BeThere.tv and Motionroad Productions.
Dr. Martin has served as professor of languages and literature at the University of Toronto and Pennsylvania State University. He is fluent in English, Italian, Spanish, and French and is overseeing the historical research and language translations for the film. Dr. Martin was raised in Italy and Canada and lives in Ottawa, Canada.
Ed is a creative director, producer, writer, marketer, and designer of all things digital. He has produced work and consulted for brands and personalities such as Disney, Kanye West, The New York Yankees, New Era Caps, Viacom, Conde Nast, L'Oreal, and eMusic.
Alejandro is our Spain-based producer and lives in Jerez de la Frontera. He is fluent in both Spanish and English, well-connected in the Flamenco community, and learned in the history of Jerez and Andalucia. Alejandro is instrumental in navigating the local scene and acting as liaison with the regional government. He also owns a great B&B in Jerez called La Fonda Barranco.
Final thoughts and thank you
Thank you for taking the time to watch, listen, and read our fundraising proposal.
As you have probably already gleaned, we are very passionate about Flamenco music and determined to get Flamenco Road finished properly. We feel a deep sense of responsibility to the music, performers, and Spanish people to get it right. We are not settling to make a good film, we intend on making a great film.
You can help us make that happen.
Muchas Gracias - Michael Rand
P.S. Below is a short clip from our Granada test shoot to send you on your way. Thank you again.
Risks and challenges
The key challenge to our success is raising the funds we need to complete Flamenco Road. We have a seasoned, talented and dedicated team in place to make a stunning film. A team that has the experience to anticipate potential problems and to overcome the unexpected. We are very resourceful filmmakers.
We spent the entire month of March in Andalucia building a Spanish team, scouting and securing locations, and shooting performances and background footage. The groundwork has been completed and we have a solid organization ready to finish production, post-production, marketing and distribution.
Barring funding issues, we feel that the risks to completing the project are very small. The film is already progressing well. We are not reliant on a single big-name performer and we have carefully accounted for all costs associated with making the film. In fact, if our Kickstarter campaign is successful, we are confident that we can attract a prominent brand partner to help with marketing and distribution costs, which will allow us to put more funds directly into production and post-production.
If we hit our Kickstarter goal, Flamenco Road will be a full-time, 12-month commitment for me. Your help is all we need to make it happen.
Thank you – Michael RandLearn about accountability on Kickstarter
- (45 days)