About this project
WE'RE DELIGHTED TO REPORT THAT WE HAVE REACHED OUR £10,000 TARGET GOAL, AN ABSOLUTELY AMAZING FEELING AS WE NOW KNOW WE HAVE THE CORRECT AMOUNT OF FUNDS TO FULFIL THE AMBITION OF PUBLISHING A BOOK OF LETTERS WRITTEN TO THE FUTURE OF SCOTLAND BY THE PEOPLE OF SCOTLAND.
THAT SAID, AN EVEN GREATER STRETCH GOAL TARGET CAN BE MET AS OUR KICKSTARTER DEADLINE DOESN'T FALL UNTIL 6AM, SUNDAY 15TH MARCH.
ANOTHER £1,500 WOULD HELP US TO DONATE 100 SPECIALLY DESIGNED LETTER WRITING KITS TO SCHOOLS AND YOUTH GROUPS ACROSS SCOTLAND.
ALSO STILL AVAILABLE IS THE PURCHASE OF DEAREST SCOTLAND BOOKS WHICH ARE NOW GUARANTEED TO BE PUBLISHED, LIMITED EDITION SCREEN PRINTS, DEAREST SCOTLAND WORKSHOPS AND MUCH MORE.
AT THE END OF THE DAY, THE MORE WE RAISE THE MORE WE CAN GIVE TO SCHOOLS AND SCOTTISH LITERACY PROJECTS FOR ALL AGES.
MANY THANKS, WHAT A GREAT DAY!
DEAREST SCOTLAND IS SEEKING TO RAISE £10,000 TO FUND THE PUBLISHING OF A BOOK OF LETTERS WRITTEN TO THE FUTURE OF SCOTLAND. A LARGE PERCENTAGE OF THE BOOKS' PROFIT WILL BE DONATED TO SCOTTISH LITERACY PROJECTS...
The breakdown costs of producing a Dearest Scotland book
Design - £1,500
School Toolkits - £1,500 (allows us to provide 100)
Staffing Cost - £2,200 (12 weeks)
We have been receiving interest from schools to provide them with toolkits for Dearest Scotland to get their students writing to the future of Scotland. As part of our crowd funder and in response to this growing interest we have included new rewards as part of our campaign.
The breakdown reflects this - after discussions with our publishers, we managed to negotiate new costs, allowing us to include the costings of sending kits to schools and costings for the capacity for us to prepare and send these. Without making our funding target we won't be able to continue to support schools so it's important you get behind us.
If we reach our target, any stretch goals would allow us to continue to work with schools for a longer period of time and provide toolkits and support for them to use Dearest Scotland in their classrooms. Imagine young people across Scotland writing to their country!
This is one of our schools taking Dearest Scotland into the corridors
Read about one of the schools who are collaborating with us here.
What is Dearest Scotland?
Welcome to Dearest Scotland, our initiative aimed at collecting letters written to the future of Scotland. Since the launch of our project in March 2014, we’ve focused on gathering letters from people living in Scotland and abroad as a platform to share visions, hopes, dreams and fears in connection with the country ten, twenty, forty years from now.
As a strictly apolitical initiative, we’ve crowd-sourced and connected with both Scots and non-Scots of all ages and backgrounds by way of our letter writing sessions, workshops, event presentations, own website and social media presence.
We’ve received 100+ letters - a number which is growing daily as we continue to seek more letters in 2015. Our ultimate aim from day one has been to publish a book format of Dearest Scotland letters to coincide with our online catalogue of letters, which can be viewed here on our website. Profits from the sales of Dearest Scotland books - over and above production and shipping costs - will be granted to Scottish literacy projects.
Writing a letter to the future of Scotland is inclusive to everyone. So far, our youngest contributor is five-years-old, the eldest in their late seventies. The project is open to people born and bred in Scotland, people visiting us on holiday, those living here temporarily or for a longer period.
The Rewards You'll Receive By Funding Us...
The Support We’ve Received
Apart from £2000 received from the Scottish Royal Society of Arts last October, we’ve self-funded Dearest Scotland as a project since January 2014. We’ve travelled across Scotland sharing the initiative in libraries, schools, colleges and organised events.
In August, MSP Bill Kidd raised a Members’ Business Debate in the Scottish Parliament chamber, where he spoke candidly of the importance of Dearest Scotland’s uniqueness as a project and relevance of its message. A poem written especially as a contribution to Dearest Scotland was read out by Fiona Hyslop, Scottish Parliament Cabinet Secretary for Culture, Europe and External Affairs.
In November, we received the National Council for the Training of Journalists Award in the category for Best Multimedia Campaign of 2014. We were chuffed to be the only Scottish representatives in the UK-wide shortlist.
About The Book
Our aim is to publish every one of the letters we receive/have received up to Tuesday 31st March 2015, the point at which we will commence the designing of the book format. The timeframe for the start of the design will be up to eight weeks after our potential crowd-funding success.
The book format dimension will be a soft cover, colour 10 x 8’ format, with an introduction, foreword from our main sponsor(s), background of the project from its beginning, thank yous to all of our supporters and backers, followed by the all important catalogue of letters.
The letters within a Dearest Scotland book will serve to provide a true and accurate record of what people have to say about Scotland’s future. Something that can be of value to governments, councils, businesses and everyone with a connection to Scotland.
Why Support It?
From a very early stage, one of our most crucial objectives has been the aim to donate profits from the sale of every Dearest Scotland book - over and above production and shipping costs - to new and existing literacy projects in Scotland.
We remain resolute in this goal and with your support we can in turn hope to achieve this. We believe Dearest Scotland can provide a full circle in connection with Scottish literacy, democracy and education, now and in the future.
About the Team
Sarah Drummond, co-founder of Dearest Scotland
Sarah is the managing director at Snook. Focused on making social change happen by re-thinking services from a human perspective, she works to design products, services and campaigns in the public domain which consider a balance of empathy and efficiency in equal measure. With a Masters of Design Innovation from Glasgow School of Art, Sarah is a social entrepreneur, working on how the value of design can have an impact on public services and government from all perspectives.
Lauren Currie, co-founder of Dearest Scotland
Lauren is the Co-Founder of Snook and the current Programme Manager for the new Masters in Digital Experience Design at Hyper Island. In the past Lauren has worked for DesignThinkers, Deutsche Telekomand and Future Gov though is now focused on educating the next generation of designers.
Cat Cochrane, Dearest Scotland project manager
Cat splits her time between Dearest Scotland and freelance journalistic and creative writing work. As a much-travelled, roving Scot, she has settled into studying for her National Council for the Training of Journalists diploma, while working on media and news literacy projects.
Dearest Scotland is proud to be featured on the RSA curated area on Kickstarter, which selects the best new ideas to help tackle social issues that its 27,000 Fellows are looking to deliver. Sarah is an RSA Fellow and has been selected to be a part of this. Click here to see more RSA-backed projects and find out more about the RSA.
Risks and challenges
The main risk to this project is the failure to raise enough money to be able to publish the book at all. Otherwise the risks are low.
We have a publishing house lined up and in-house capabilities to design the book. We have costed up the total project and ensure it comes in on target.
Pending the success of our campaign, we have a timeframe of three months between the publish and release the book in late spring/early summer 2015.Learn about accountability on Kickstarter
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