Roseprint.co.uk differs from traditional florist through the use of technology and social media in the sourcing, personalisation, sales and marketing of our product lines.
Our customers will include Lovers, Mourners, birthday and wedding celebrants, corporate bodies and everyone who wants to give a gift that creates a lasting impression.
The company anticipates modest first year total revenue with the opportunity to increase Year Two revenue dramatically because of Valentine's Day sales (excluded in Year One due to a late opening). Our revenue growth would stem from restaurant and night club sales. We shall negotiate with night clubs in Northwest England with a view to sell our personalised flowers in their night clubs on Fridays, Saturdays and days with major club events. Additional revenue would stem from aggressive social media marketing resulting in online sales. Mass leaflet distribution campaigns will be conducted in large cities in the northwest which will lead to increased online sales. We shall also open pop-up stores for events like horse races and football matches in North West England. Additionally, we shall discuss with funeral homes, wedding planners and hotels to open a further distribution channel.
We will market our products to corporate organisations such as banks to deliver fresh customised flowers to their offices and branches weekly.
Risks and challenges
Copycats trying to emulate our business. We shall overcome this by aiming to be the market leader in the personalized flower. We shall do this by offering a fantastic unique product at an affordable prize (with free delivery) We shall overcome threats by trademarking all our names and symbols.
Learn about accountability on Kickstarter