Share this project

Done

Share this project

Done
Olvera Street hosts annual Dia de Los Muertos procession - a celebration of life. We need your support to keep this 9-day event alive.
Created by
58 backers pledged $5,046 to help bring this project to life.
Last updated

About

$5,046

58

For over 80 years, the Olvera Street Merchants have been hosting a variety of traditional and cultural events, that have always been free and open to the public.  

2014 T-Shirt design
2014 T-Shirt design

Due to changes in funding sources, along with increased rent prices, the merchants found themselves having a tough time gathering enough funds to continue these wonderful traditions.  In their first attempt to gain larger public support, the merchants had their first Kickstarter campaign in 2013...and we were fully funded last year!!  Thank you to all of our supporters, and we hope that you will join us once again!

Day of the Dead or Dia De Los Muertos in an event that is not only culturally significant, but a joyous occasion that we celebrate with our friends and family. 

At Olvera Street, we celebrate this holiday with a nine-night procession, including an ancient Mayan blessing & ceremony, Aztec dancing, and a parade of "Living Muertos." After each night's procession, the merchants also provide sweet bread and champurrado to all in attendance.

Your support will not only create a more personal connection to our Day of the Dead celebration, but you will also help the merchants continue their legacy through beautiful, cultural, traditional events that have come to define Olvera Street and Los Angeles.

Remember, a contribution of any size will make all the difference!

2014 Rewards! See what you get for helping us out!
2014 Rewards! See what you get for helping us out!

Risks and challenges

None of these cultural events would be possible without the active group of merchants who run them. These traditional events are completely free to the public, and open to all. The biggest challenge that arises from these events, is that of growing crowds. Every year, the merchants give away over 100 gallons of champurrado, just to offer a sense of how large the crowds can be. Events like these do not come without their challenges, but the merchants have over 80 years of experience and have learned to manage the logistics of these large-scale events.

Learn about accountability on Kickstarter
Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1

    Name on Community Altar --

    Place the name of a deceased loved one to be honored on our KickStarter Community Altar. Additionally, your name will be listed as a "Thank You" for your donation.

    Less
    Estimated delivery
    6 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $5 or more About $5

    3" Exclusive Kickstarter Day of the Dead Button*

    Show your support for the community and wear your button with pride, knowing it will help keep a traditional event alive.
    *Plus Reward Above

    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $10 or more About $10

    5" Day of the Dead Sticker*

    Special design by Bay Area artist, John Hersey of diadelostodos.com.
    *Plus Rewards Above

    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $15 or more About $15

    Framed Day of the Dead Postcard*

    Art by LA artist, Theresa Armas of www.CJsAngels.com. Makes a great display for your home altar, office or can be given as a gift!
    *Plus Rewards Above

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $20 or more About $20

    Recyclable Day of the Dead Tote Bag*

    Featuring "La Serenata," art by LA Artist, Edgar "Little House" Pasten. Use your bag for any shopping trip, especially on your next visit to Olvera Street!
    *Plus Rewards Above

    Less
    Estimated delivery
    Ships to Anywhere in the world
    6 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $25 or more About $25

    Exclusive Kickstarter Day of the Dead T-Shirt*

    Show your support for the community and wear your exclusive shirt with pride, knowing you helped keep a traditional event alive. This run is limited to the total number of backers for this campaign.
    *Plus Rewards Above

    Less
    Estimated delivery
    Ships to Anywhere in the world
    25 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $50 or more About $50

    Exclusive Day of the Dead Art Print*

    Art by LA Artist, Annette Armas of www.CJsAngels.com. This illustration print was created specifically for Olvera Street, and can now be prominently displayed in your home or office.
    *Plus Rewards Above

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $75 or more About $75

    Name and Photo on Community Altar*

    Provide the name and photo (4x6) of a deceased loved one, to be placed on the Kickstarter Community Altar.
    *Plus Rewards Above

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $100 or more About $100

    Family Altar*

    You will have the opportunity to create your own Family Altar honoring your departed loved ones. The 4'x3' space will be adjacent to the Kickstarter Community Altar, and you will be able to decorate your altar with pictures of your loved ones, along with their favorite things. This is a wonderful way to honor their memory.
    *Plus Rewards Above

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 5 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $500 or more About $500

    Loved One Honored in Procession*

    Picture of your departed loved one will be carried alongside merchant family "honoree" photo on one of the nine (9) nights of the celebration. Name will also be announced during the ceremony.
    *Plus Rewards Above

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $1,000 or more About $1,000

    Procession Honoree*

    Your family will be invited to be a part of the Olvera Street Family as an Honoree. You and/or representatives from your family will lead one of the nightly processions, carrying a picture of your deceased loved one. You will also have the opportunity to speak briefly about their life during the ceremony. This is the highest honor that the Olvera merchants can extend to the public.
    *Plus Rewards Above

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (32 days)