For over 80 years, the Olvera Street Merchants have been hosting a variety of traditional and cultural events, that have always been free and open to the public.
Due to changes in funding sources, along with increased rent prices, the merchants found themselves having a tough time gathering enough funds to continue these wonderful traditions. In their first attempt to gain larger public support, the merchants had their first Kickstarter campaign in 2013...and we were fully funded last year!! Thank you to all of our supporters, and we hope that you will join us once again!
Day of the Dead or Dia De Los Muertos in an event that is not only culturally significant, but a joyous occasion that we celebrate with our friends and family.
At Olvera Street, we celebrate this holiday with a nine-night procession, including an ancient Mayan blessing & ceremony, Aztec dancing, and a parade of "Living Muertos." After each night's procession, the merchants also provide sweet bread and champurrado to all in attendance.
Your support will not only create a more personal connection to our Day of the Dead celebration, but you will also help the merchants continue their legacy through beautiful, cultural, traditional events that have come to define Olvera Street and Los Angeles.
Remember, a contribution of any size will make all the difference!
Risks and challenges
None of these cultural events would be possible without the active group of merchants who run them. These traditional events are completely free to the public, and open to all. The biggest challenge that arises from these events, is that of growing crowds. Every year, the merchants give away over 100 gallons of champurrado, just to offer a sense of how large the crowds can be. Events like these do not come without their challenges, but the merchants have over 80 years of experience and have learned to manage the logistics of these large-scale events.Learn about accountability on Kickstarter
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