About this project
$50,000 STRETCH GOAL ADDED!
Due to the overwhelming response to our campaign, we’ve added a stretch goal. Help us expand our product line and bring chambray production back to the United States!
If this campaign reaches $50,000, all backers over $20 will receive a special, limited-edition Bluer bandana created just for this stretch goal! This bandana features new custom artwork from the same Portland-based designer who designed our original bandana. It features the flags of Portland and the United States, and will be printed on lightweight, dark-indigo denim. See image below.
Not only that, but you'll be helping us expand our future product line and bring chambray production back to the United States. Currently, no U.S. mills are producing chambray, but we'd like to change that. With additional funding, we would be able to partner with mills here and begin producing this legendary fabric locally once again.
WELCOME TO THE BLUER DENIM PROJECT
BLUER DENIM is a transparently sourced American premium denim brand. We will build and distribute world-class, 100% Made-in-the-USA jeans and denim products exclusively online, at previously impossible prices. BLUER aspires to become a global leader in ethical business practices that include providing recycled and re-purposed denim to people in need, as well as strict corporate responsibility and a reduced environmental impact.
TRUE PREMIUM DENIM—AMAZING PRICE
Denim is our world, our life, and our passion. We’re obsessed with it. Designed in our studio in Portland, Oregon, our jeans feature cotton grown in Georgia, Cone White Oak denim milled in North Carolina, and YKK buttons, rivets and zippers forged in Kentucky. The jeans are cut, sewn, washed and hand-finished in Los Angeles using eco-friendly ozone laundry processes. BLUER products are beautifully tailored and finished to the highest possible standards, right here in the U.S.
Our jeans start at a retail price of only $95. BLUER’s web-only pricing is approximately 50% lower than comparable products sold through the traditional wholesale/retail model—and often these products are made overseas, using lesser quality materials and trims. Other brands may claim to be premium denim, but BLUER really is genuinely premium denim, in every sense of the word.
We chose America's oldest and most historic denim manufacturer, Cone Mills, with 120 years of experience making the finest American denim at their White Oak plant in Greensboro, North Carolina.
Men’s & Women's 1776 Selvage denim is 12.75oz and features 100% double ring spun cotton.
Men’s Tate denim is 12oz and features 100% double ring spun cotton.
Women’s Soul Mate denim is 10oz and features 92% ring spun cotton, 7% polyester and 1% Elastane using Cone's S-Gene stretch technology.
WASHES & FADES
In designing our jeans and other denim pieces, no expense or detail was spared. BLUER leather patches are vegetable dyed English bridle leather handcrafted by our friends at Tanner Goods here in Portland. Every pair of jeans and every jacket has a unique serial number sewn into the garment that allows us to identify when the product was sold, enabling us to honor our one year warranty. Our belt loops are tucked and our back pockets are fully lined. These are just a few of the many premium details featured on our products.
TAILORING & DETAILS
Selvage denim always has a plain back pocket and a button fly. Non-selvage always has the BLUER back pocket and a zip fly.
Because of our position on transparency, here is what you cannot see… All our metal for buttons, burrs, rivets and zippers is forged in the USA by YKK and are certified nickel free. Our pocketing is woven in the USA by Cotswold Industries using only cotton grown in the USA. Our thread is made in the USA by Coats. Our jeans are cut and sewn in Los Angeles. Our jeans washed in Los Angeles using state of the art eco-friendly ozone technology. All packaging is made with recycled paper and printed with non-toxic inks.
BLUER doesn't just make jeans. We also make other indigo products like denim jackets and chambray shirts. Our chambray comes from Japan because Chambray is not made in the USA any longer. With your support, we will bring it back. The material used in our indigo scarf was made by artisans in Italy but sewn in LA.
TEES & CAPS
BLUER tees are made in LA using 100% cotton and screen printed in Portland, Oregon. Our ball cap is made by Ebbets Field Flannels in Seattle.
HOME TRY-ON: SHIP THREE PAIRS FREE
Many people find the task of trying on jeans in stores to be arduous and even annoying. When our new site is complete, our customers will be able to try on up to three pairs of jeans in their own home – with their shoes, their shirts; with their girlfriend, boyfriend or best friend...you get the idea. And they can do it all on their own schedules, without the pressure of a fitting-room environment and a salesperson on commission.
Here’s how it works: Simply select up to three pairs of jeans to try, and add them to the “Home Try On” cart. BLUER will ship right to your front door, and you’ll have enough time to either ship them back or purchase and keep them – you’ll only pay for what you keep, and not a penny if you keep none. There are absolutely no up-front fees, and no shipping costs. This is a world-first for the denim industry. We also offer a straight purchase option if you already know what you want.
BUY ONE - GIVE ONE: RESPONSIBILITY & SUSTAINABILITY
BLUER is introducing a new humanitarian and sustainable solution designed to get unwanted jeans out of your closets, and into the hands of those in need. For every pair of jeans you purchase, Bluer will buy back your used pair for $5, sanitize them, and deliver them to someone who really needs them. This is extremely important to us and we think (and hope) it’s just as important to you. Our Buy One - Give One jean re-purposing program will begin with the launch of our web site.
EFFICIENCY CREATES VALUE
By not paying for traditional and costly wholesale/retail-industry staples like product samples, trade conventions, commissions, both wholesale & retail mark-ups and other supply chain costs, Bluer is funneling those savings straight to our customers.
This also enables us to offer you an unprecedented one-year warranty against product failure. Should you experience any problem with your jeans, simply send us a photo of the jean's serial number and a photo of the problem and we will either repair or replace them for free.
A PASSION PROJECT
Bluer is not just a new denim label—it’s a passion project for us. We are hoping to transform the way people buy jeans forever. Our team has decades of experience in the global denim industry at the highest level, with brands like Levi’s, BC Ethic, Diesel, Agave, Rock & Republic, Rag & Bone and Citizens of Humanity. We're leveraging this experience, along with our combined backgrounds in design, manufacturing, technology, branding and marketing, to change the game. Our vision is to do so by adding convenience, value, social responsibility, personalization, exploration, and entertainment to the premium denim buying process.
With the funds from this Kickstarter campaign, we will not only be fulfilling our first production run of limited edition jeans, jackets, shirts, and accessories for our backers, we’ll also be funding a denim industry transformation – creating an unparalleled buying experience.
Below is a fit guide that demonstrates the size variance across the range of fits for both a men's size 32 and a women's size 27. Once our campaign is complete, we will reach out individually to each of our backers with a fit guide specific to your selected size/fit.
Risks and challenges
BLUER is taking a huge step of faith to show our belief in this revolutionary model. While others have tested bits and pieces of the model, BLUER is fully committed to being at the forefront of the movement back toward sustainable, high-quality manufacturing of goods in the USA.
Without the support of our backers, it is highly possible that the BLUER model will not be adopted as quickly or as broadly as we hope. We will likely face opposition from parts of our industry, and we must come out strong if we are to succeed!
In the end, we are not only selling jeans but also attempting to revolutionize the way business is done, products are sourced, and ethical issues are handled. Our ultimate mission is to see BLUER's business model copied by hundreds or thousands of amazingly talented would-be entrepreneurs. For us, this is an honest and non-political way to rebuild Made in America.
Thanks in advance for your support!
Jeff & the entire BLUER team.Learn about accountability on Kickstarter
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