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U.S-made premium denim at revolutionary prices, transparent sourcing, free home try-on, and a buy-one-give-one philanthropic model. Read more

Portland, OR Fashion
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Funded!

This project was successfully funded on July 4, 2013.

U.S-made premium denim at revolutionary prices, transparent sourcing, free home try-on, and a buy-one-give-one philanthropic model.

Portland, OR Fashion
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About this project

$50,000 STRETCH GOAL ADDED!

Due to the overwhelming response to our campaign, we’ve added a stretch goal. Help us expand our product line and bring chambray production back to the United States!

If this campaign reaches $50,000, all backers over $20 will receive a special, limited-edition Bluer bandana created just for this stretch goal! This bandana features new custom artwork from the same Portland-based designer who designed our original bandana. It features the flags of Portland and the United States, and will be printed on lightweight, dark-indigo denim. See image below.

Not only that, but you'll be helping us expand our future product line and bring chambray production back to the United States. Currently, no U.S. mills are producing chambray, but we'd like to change that. With additional funding, we would be able to partner with mills here and begin producing this legendary fabric locally once again.

$50,000 Stretch Goal Bandana
$50,000 Stretch Goal Bandana

WELCOME TO THE BLUER DENIM PROJECT

BLUER DENIM is a transparently sourced American premium denim brand. We will build and distribute world-class, 100% Made-in-the-USA jeans and denim products exclusively online, at previously impossible prices. BLUER aspires to become a global leader in ethical business practices that include providing recycled and re-purposed denim to people in need, as well as strict corporate responsibility and a reduced environmental impact.

TRUE PREMIUM DENIM—AMAZING PRICE

Denim is our world, our life, and our passion. We’re obsessed with it. Designed in our studio in Portland, Oregon, our jeans feature cotton grown in Georgia, Cone White Oak denim milled in North Carolina, and YKK buttons, rivets and zippers forged in Kentucky. The jeans are cut, sewn, washed and hand-finished in Los Angeles using eco-friendly ozone laundry processes. BLUER products are beautifully tailored and finished to the highest possible standards, right here in the U.S.

Our jeans start at a retail price of only $95. BLUER’s web-only pricing is approximately 50% lower than comparable products sold through the traditional wholesale/retail model—and often these products are made overseas, using lesser quality materials and trims. Other brands may claim to be premium denim, but BLUER really is genuinely premium denim, in every sense of the word.

DENIM SELECTIONS

We chose America's oldest and most historic denim manufacturer, Cone Mills, with 120 years of experience making the finest American denim at their White Oak plant in Greensboro, North Carolina.

Men’s & Women's 1776 Selvage denim is 12.75oz and features 100% double ring spun cotton.

Men’s Tate denim is 12oz and features 100% double ring spun cotton.

Women’s Soul Mate denim is 10oz and features 92% ring spun cotton, 7% polyester and 1% Elastane using Cone's S-Gene stretch technology.

MEN'S FITS

WOMEN'S FITS

WASHES & FADES

In designing our jeans and other denim pieces, no expense or detail was spared. BLUER leather patches are vegetable dyed English bridle leather handcrafted by our friends at Tanner Goods here in Portland. Every pair of jeans and every jacket has a unique serial number sewn into the garment that allows us to identify when the product was sold, enabling us to honor our one year warranty. Our belt loops are tucked and our back pockets are fully lined. These are just a few of the many premium details featured on our products.

TAILORING & DETAILS

Selvage denim always has a plain back pocket and a button fly. Non-selvage always has the BLUER back pocket and a zip fly.

Because of our position on transparency, here is what you cannot see… All our metal for buttons, burrs, rivets and zippers is forged in the USA by YKK and are certified nickel free. Our pocketing is woven in the USA by Cotswold Industries using only cotton grown in the USA. Our thread is made in the USA by Coats. Our jeans are cut and sewn in Los Angeles. Our jeans washed in Los Angeles using state of the art eco-friendly ozone technology. All packaging is made with recycled paper and printed with non-toxic inks.

BEYOND JEANS

BLUER doesn't just make jeans. We also make other indigo products like denim jackets and chambray shirts. Our chambray comes from Japan because Chambray is not made in the USA any longer. With your support, we will bring it back. The material used in our indigo scarf was made by artisans in Italy but sewn in LA.

MEN'S PRODUCTS

WOMEN'S PRODUCTS

TEES & CAPS

BLUER tees are made in LA using 100% cotton and screen printed in Portland, Oregon. Our ball cap is made by Ebbets Field Flannels in Seattle.

HOME TRY-ON: SHIP THREE PAIRS FREE

Many people find the task of trying on jeans in stores to be arduous and even annoying. When our new site is complete, our customers will be able to try on up to three pairs of jeans in their own home – with their shoes, their shirts; with their girlfriend, boyfriend or best friend...you get the idea. And they can do it all on their own schedules, without the pressure of a fitting-room environment and a salesperson on commission.

Here’s how it works: Simply select up to three pairs of jeans to try, and add them to the “Home Try On” cart.  BLUER will ship right to your front door, and you’ll have enough time to either ship them back or purchase and keep them – you’ll only pay for what you keep, and not a penny if you keep none. There are absolutely no up-front fees, and no shipping costs. This is a world-first for the denim industry. We also offer a straight purchase option if you already know what you want.

BUY ONE - GIVE ONE: RESPONSIBILITY & SUSTAINABILITY

BLUER is introducing a new humanitarian and sustainable solution designed to get unwanted jeans out of your closets, and into the hands of those in need. For every pair of jeans you purchase, Bluer will buy back your used pair for $5, sanitize them, and deliver them to someone who really needs them. This is extremely important to us and we think (and hope) it’s just as important to you.  Our Buy One - Give One jean re-purposing program will begin with the launch of our web site.

EFFICIENCY CREATES VALUE

By not paying for traditional and costly wholesale/retail-industry staples like product samples, trade conventions, commissions, both wholesale & retail mark-ups and other supply chain costs, Bluer is funneling those savings straight to our customers.

This also enables us to offer you an unprecedented one-year warranty against product failure. Should you experience any problem with your jeans, simply send us a photo of the jean's serial number and a photo of the problem and we will either repair or replace them for free.

A PASSION PROJECT

Bluer is not just a new denim label—it’s a passion project for us. We are hoping to transform the way people buy jeans forever. Our team has decades of experience in the global denim industry at the highest level, with brands like Levi’s, BC Ethic, Diesel, Agave, Rock & Republic, Rag & Bone and Citizens of Humanity. We're leveraging this experience, along with our combined backgrounds in design, manufacturing, technology, branding and marketing, to change the game. Our vision is to do so by adding convenience, value, social responsibility, personalization, exploration, and entertainment to the premium denim buying process.

With the funds from this Kickstarter campaign, we will not only be fulfilling our first production run of limited edition jeans, jackets, shirts, and accessories for our backers, we’ll also be funding a denim industry transformation – creating an unparalleled buying experience. 

FIT SPECIFICATIONS

Below is a fit guide that demonstrates the size variance across the range of fits for both a men's size 32 and a women's size 27. Once our campaign is complete, we will reach out individually to each of our backers with a fit guide specific to your selected size/fit. 

Risks and challenges

BLUER is taking a huge step of faith to show our belief in this revolutionary model. While others have tested bits and pieces of the model, BLUER is fully committed to being at the forefront of the movement back toward sustainable, high-quality manufacturing of goods in the USA.

Without the support of our backers, it is highly possible that the BLUER model will not be adopted as quickly or as broadly as we hope. We will likely face opposition from parts of our industry, and we must come out strong if we are to succeed!

In the end, we are not only selling jeans but also attempting to revolutionize the way business is done, products are sourced, and ethical issues are handled. Our ultimate mission is to see BLUER's business model copied by hundreds or thousands of amazingly talented would-be entrepreneurs. For us, this is an honest and non-political way to rebuild Made in America.

Thanks in advance for your support!

Jeff & the entire BLUER team.

Learn about accountability on Kickstarter

FAQ

Rewards

  • You selected
    Pledge $10 or more

    3 backers

    THANK YOU CARD & SUPPORTERS PAGE:
    As an early supporter of Bluer, we will send you a founder-signed thank you card and place your name on the supporters page of our soon-to-be-launched website.

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    Pledge $20 or more

    15 backers Limited (105 left of 120)

    BANDANA:
    You’ll be one of the first to proudly sport our custom-designed bandana. Made from chambray, it features the flags of the USA and Portland, Oregon.

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    Pledge $25 or more

    11 backers Limited (289 left of 300)

    CIRCLE SQUARE TEE: Support The Bluer Movement by wearing the circle square tee. The logo is our symbol to represent the unique challenges facing the industry today, and our passion for creating a significant, lasting change in the way goods are made and sold.

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    13 backers Limited (287 left of 300)

    USA TEE: Bluer is all about Made in America. Our USA TEE is the simplest way to show your support, not only for Bluer, but all the working craftsmen who still make great things here in this country.

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    Pledge $45 or more

    9 backers Limited (51 left of 60)

    INDIGO SCARF: Rock our special edition, yarn-dyed true indigo scarf. Made in LA from Italian fabric. La Dolce Bluer.

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    Pledge $60 or more

    5 backers Limited (55 left of 60)

    EBBETS FIELD FLANNELS CAP: Be the first to get our limited edition, historically correct, Seattle-made Ebbets Field Flannels ball cap featuring our signature Bluer “B.”

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    Pledge $75 or more

    3 backers Limited (117 left of 120)

    MEN'S SHORT SLEEVE CHAMBRAY SHIRT: Made from Japanese chambray because chambray is no longer made in America. What? Help us change that.

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    Pledge $85 or more

    0 backers Limited (120 left of 120)

    WOMEN'S LONG SLEEVE CHAMBRAY SHIRT: Made from Japanese chambray because chambray is no longer made in America. What? Help us change that.

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    6 backers Limited (114 left of 120)

    MEN'S LONG SLEEVE CHAMBRAY SHIRT: Made from Japanese chambray because chambray is no longer made in America. What? Help us change that.

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  • You selected
    Pledge $95 or more

    27 backers Limited (573 left of 600)

    WOMEN'S JEANS: Be among the first to get a pair of our limited-edition premium jeans. Crafted in L.A. from Cone Mills White Oak denim, in your choice of fit and any of our vintage washes. Comes signed and numbered with founder's signature on an interior pocket. Special price just for our Kickstarter backers!

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  • You selected
    Pledge $95 or more

    73 backers Limited (527 left of 600)

    MEN'S JEANS: Be among the first to get a pair of our limited-edition premium jeans. Crafted in L.A. from Cone Mills White Oak denim, in your choice of fit and any of our vintage washes. Comes signed and numbered with founder's signature on an interior pocket. Special price just for our Kickstarter backers!

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    Pledge $125 or more

    72 backers Limited (228 left of 300)

    MEN'S RAW SELVAGE JEANS: Be among the first to get a pair of our limited-edition raw selvage jeans. Crafted in L.A. from Cone Mills White Oak "1776 Raw & Dry" selvage denim, in your choice of fit. Comes signed and numbered with founder's signature on an interior pocket. Special price just for our Kickstarter backers!

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    13 backers Limited (62 left of 75)

    WOMEN'S BOY-CUT SELVAGE JEANS: Be among the first to get a pair of our limited-edition boy-cut selvage jeans. Crafted in L.A. from Cone Mills White Oak selvage denim in a medium vintage wash. Comes signed and numbered with founder's signature on an interior pocket. Special price just for our Kickstarter backers!

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    2 backers Limited (58 left of 60)

    WOMEN'S RINSED STRETCH DENIM JACKET: Be one of the first ever to receive our Cone Mills White Oak rinsed stretch denim jacket. Comes signed and numbered with founder's signature on an interior pocket.

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    2 backers Limited (58 left of 60)

    MEN'S RINSED DENIM JACKET: Be one of the first ever to receive our Cone Mills White Oak rinsed denim jacket. Comes signed and numbered with founder's signature on an interior pocket.

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  • You selected
    Pledge $175 or more

    39 backers Limited (21 left of 60)

    MEN'S CHOICE OF JEANS AND SHIRT: Get a pair of jeans in your choice of fit and fade, as well as either short-sleeve or long-sleeve chambray shirt. Jeans come signed and numbered with founder's signature on an interior pocket.

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    4 backers Limited (56 left of 60)

    WOMEN'S CHOICE OF JEANS AND SHIRT: Get a pair of jeans in your choice of fit and fade, as well as our long-sleeve chambray shirt. Jeans come signed and numbered with founder's signature on an interior pocket.

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  • You selected
    Pledge $195 or more

    39 backers Limited (261 left of 300)

    TWO PAIRS OF JEANS: Get any two pairs in your choice women's, men's, fit and fade. Comes signed and numbered with founder's signature on an interior pocket. Special price just for our Kickstarter backers!

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    Pledge $250 or more

    3 backers Limited (117 left of 120)

    JEANS & JACKET: Set yourself up with a pair of jeans in your choice of men's or women's, selvage or regular, any fit or any fade, as well as a jean jacket. Jeans come signed and numbered with founder's signature on an interior pocket.

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    Pledge $275 or more

    2 backers Limited (28 left of 30)

    MEN'S JEANS, JACKET, AND HAT: Set yourself up with a pair of jeans in your choice of fit and fade, as well as our jean jacket and our signature Ebbet's ball cap. Jeans come signed and numbered with founder's signature on an interior pocket.

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    0 backers Limited (30 left of 30)

    WOMEN'S JEANS, JACKET, AND SCARF: Set yourself up with a pair of jeans in your choice of fit and fade, as well as our stretch jean jacket and our signature indigo-dyed scarf. Jeans come signed and numbered with founder's signature on an interior pocket.

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  • You selected
    Pledge $325 or more

    2 backers

    TRIFECTA: One pair of JEANS in your choice of fit and fade, your choice of one short or long-sleeve chambray SHIRT and one jean JACKET. Jeans come signed and numbered with founder's signature on an interior pocket.

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  • You selected
    Pledge $375 or more

    7 backers Limited (23 left of 30)

    MEN'S COMPLETE KIT: Get the full product kit: a pair of jeans in your choice of fit and fade, your choice of tee shirt, your choice of short- or long-sleeve chambray shirt, our jean jacket, our bandana, and our signature Ebbet's ball cap. Jeans come signed and numbered with founder's signature on an interior pocket.

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  • You selected
    Pledge $375 or more

    1 backer Limited (19 left of 20)

    WOMEN'S COMPLETE KIT: Get the full product kit: a pair of jeans in your choice of fit and fade, your choice of tee shirt, our long-sleeve chambray shirt, our stretch jean jacket, and our signature indigo-dyed scarf. Jeans come signed and numbered with founder's signature on an interior pocket.

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  • You selected
    Pledge $2,500 or more

    0 backers Limited (2 left of 2)

    DESIGN A JEAN: One lucky girl and one lucky guy can help Bluer design a jean for our next collection – you'll work with our founder to choose the cut, fabric, trims, and fade. We’ll send you two pairs as soon as they’re done!

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    Pledge $5,000 or more

    0 backers Limited (5 left of 5)

    FACTORY TOUR WITH CUSTOM JEANS: We’ll fly you to our factory in Los Angeles for a tour hosted by Bluer’s founder. Includes airfare and two nights hotel. The founder will pick you up and spend the day showing you the process of making jeans from start to finish. In addition, you'll take home a chambray shirt, jean jacket, bandana or scarf, ball cap, and a custom pair of jeans designed by you! Choose your fit, fabric, trims, and fade and we'll make them for you on-site.

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Funding period

- (30 days)