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$1,446 pledged of $6,650 goal
backers
$1,446 pledged of $6,650 goal
backers

About

The start of Hero Or Villain in August of 2014 was amazing. We are so grateful for everyone who has backed our ideas and supported our business. We missed our projected start date but it may have been a blessing in disguise. In about 3 months of full operations we were able to learn so much about our business. We have made wonderful connections with event planners, food truck owners, and most importantly our fans! Now that it's the slow season we have more time to apply what we learned and provide you with even better service!

Hero Or Villain is a gourmet sandwich truck that serves the greater Metro Detroit Area. At Hero Or Villain, we are passionate about making classic sandwiches that everyone knows and loves. Likewise, we are passionate about creating sandwiches  that are intended for only the most wicked of palates. Our menu includes high quality meats as well as accommodations for vegan, vegetarian and gluten free options. So one question remains, are you a Hero Or Villain?

The Heroes

Our Hero sandwiches are gourmet takes on traditional sandwiches. These are the grown-up versions of sandwiches you might have found in your TMNT lunch box. Our best seller, the Wolverine, is a spin-off of the classic Michigan Chicken Cherry Salad. We start with Cherry Walnut bread, sliced rotisserie deli-style chicken, romaine lettuce, tomatoes, gorgonzola cheese and topped off with our homemade spicy cherry sauce.

The Villains

Villain sandwiches are where we get creative with ingredients. Much like a mad-scientist spends countless hours in his lab developing a serum that will help him take over the world, we have spent an equal amount of time creating Villain sandwiches that are sure to take over your tastebuds. Our favorite Villain sandwich is the Frieza. Sweet meets salty in the best kind of way with the Freiza--Blueberry mascarpone, spinach, and mozzarella topped with crispy bacon.  

Alfred Pennyworth Reward
Alfred Pennyworth Reward

 ​$1 +: “ALFRED PENNYWORTH” Reward 

Free piece of advice via social media from Alfred. “Why do we fall sir? So we might learn to pick ourselves up." -Alfred (The Dark Knight)

$5: "ROBIN" Reward

Cyber high five with a shout out on our social media pages and a Hero or Villain sticker when you get to the truck.

$17: "WOLVERINE" Reward

Voucher for a free sandwich of your choice and a “real high five” by the owners when you get to the Hero or Villain. We will also throw you some of our sticker swag.

$25: ''SILK SPECTRE'' Reward

Gets you a t-shirt and sticker with our Hero or Villain logo on it!

$29: ''MEGATRON'' (Kickstarter exsclusive)

Get a custom made apron with the Hero or Villain theme on it.

$30: ''GOKU'' (limit 10)  

Get a custom made Hero or Villain lunch box filled with goodies.

$54: ''SUPER SAIYAN'' (Kickstarter exclusive)

Become part of our Hero or Villain lunch box club and get our custom lunch box and receive half off sandwiches for an entire year. *This reward must be picked up from the Hero Or Villain Food Truck

$33: ''SINISTER'' Reward (limit 10)

Help us create the next best Hero or Villain sandwich with a themed character of your choosing.

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$45: "PROFESSOR X" Reward

Hero Or Villain will donate a meal to homeless person in Detroit

$50: “CYCLOPS and JEAN GREY” (limit 4)

You and a friend of your choice can come to our humble abode to play our classic X-Men arcade (four player) and then hit up a night on the town with the Hero or Villain crew.

$64: ''MARIO'' (limit 25)

Get access to our private event at B. Nektar, one of the largest meaderies in the world, right here in Ferndale, MI. Your pledge gets you a free sandwich right off our truck, our sweet stickers, and a surprise from us.

$95: "BEAST" (limit 5)

Gain access to our private event at B. Nektar. You will receive a sandwich combo (Better Made chips and Faygo pop), stickers, one of our Hero or Villain T-shirts, and a secret surprise.

$150 “BRUCE WAYNE” (limit 10)

Get your name on the outside of our truck when we finish our wrap under the “Kickstarter Super Supporters” wall of fame (Located on the rear doors of the truck).

 Pledge $300 "AVENGERS" Reward (limit 10)

Get your name on the outside of our truck when we finish our wrap under the “Kickstarter Super Supporters” wall of fame (Located on the rear doors of the truck).

+

Get access to our private event at B. Nektar, one of the largest meaderies in the world, right here in Ferndale, MI. Your pledge gets you a free sandwich right off our truck, our sweet stickers, and a surprise from us. 

+

Get a custom made Hero or Villain lunch box filled with goodies.

+  

Get a t-shirt with our Hero or Villain logo on it!

Pledge $550 "ULTIMATE AVENGERS" Reward (limit 5)  

Get everything in the AVENGERS reward x 2

Tony Stark Reward
Tony Stark Reward

 $2,500 “TONY STARK” Reward

Our staff will bring the Hero or Villain food truck to your place of business or an area near you where 50 to 200 of your employees/customers/friends/family members/business partners can enjoy free sandwiches freshly made by the Hero or Villain crew. (Limited to the state of Michigan)

To prepare ourselves for this upcoming season, we have created a wishlist of items that will help us run operations more smoothly. We are asking for your help to obtain the top 5 items we need to succeed:

1) Water Heater - $500

Our water heater is an older small water heater that is not intended for commercial use. We would like to upgrade to an instant water heater that uses less power.

2) Newer Quieter Generator - $6800

"Great sandwich but the generator was so loud I could not enjoy the beautiful day sitting outside. Had to leave the picnic table and sit on the curb as far away as possible from the truck," is a quote from Arthur on our Facebook page. This is exactly why it is so important to us to get a quieter generator. It is often difficult to have a conversation with any patron that comes over!

9000 W generator
9000 W generator

3) An industrial Fridge - $1900

The current fridge we have, like our water heater, is not intended for commercial use. It also has issues with keeping temperature. Unfortunately, we've had to throw a lot of product away as a result of this.

4.) Repairs to our Truck Wrap - $2000

In the beginning, we decided to only wrap the side panels of the truck. It was a cheap alternative and money was a limited commodity. In addition to the incomplete wrap, one of our owners did some damage to the service side panel. I won't say who did it, but it definitely wasn't #ChefBatman 

5.) A Website - $2100

Since we opened, we have used free social media sites to connect with our fans. We feel that an official website would help us connect with people much better. 

Primary Fundraising Goal: $6,650 (50% of top 5 items needed)

Stretch Goal: $13,300 (100% of top 5 items needed)

Our short-term goals include:

  1. Establish a meaningful relationship with our community.

  2. Pay back debts prior to scheduled term.

  3. Beat sales projections for our first full season.

  4. Become profitable by September 2015.

Our long-term goals include:

  1. Locate a space and open a bar within 3 years.

  2. Establish a working system for the truck, hire a manager to run operations on the truck.

  3. Expand to an umbrella company with multiple businesses in Detroit.

  4. Create a mentorship program for aspiring entrepreneurs.

Everything we've done thus far has been made possible by YOU (our awesomely supportive customer). We are off to a great start and continue to strive to be better. I thank everyone for liking/following us on social media, all the word of mouth, the mentorship from business owners, praise and suggestions we have received while on the truck, and definitely the monetary support. Special thanks is due to food trucks around metro Detroit (especially to the Mean Weenie, Pita Post, Dago Joes, Treat Dreams, El Guapo, Buffy's Tacos and Grillz on Wheels). Shout out to my man behind the camera, Mr. Chris Davis. Thank you to our homies over at B. Nektar, the favorite Ferndale hangout for the Hero Or Villain crew. The genius behind the Hero Or Villain artwork, Ivan Lee. MiLow for everything you do for me brother, and especially our awesome Hero Or Villain logo. We are very fortunate to have your love and support! Thank you!


Risks and challenges

Food trucks have a relatively low start-up cost. This puts us in competition with anyone who decides they have enough experience and investors to start a truck. The Detroit food truck scene is still very new, with a handful of trucks starting their business every year. The city of Detroit itself is in the midst of recovering from bankruptcy and suffers from a notorious stigma about safety for residents and visitors. We are one of many businesses out to turn this image around.

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    “ALFRED PENNYWORTH”

    Free piece of advice via social media from Alfred.

    “Why do we fall sir? So we might learn to pick ourselves up."
    -Alfred (The Dark Knight)

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  2. Select this reward

    Pledge $5 or more About $5

    “ROBIN”

    Cyber high five with a shout out on our social media pages and a Hero or Villain sticker when you get to the truck.

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    Estimated delivery
    3 backers
    $
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  3. Select this reward

    Pledge $9 or more About $9

    1/2 off “WOLVERINE”

    Voucher for a free sandwich of your choice and a “real high five” by the owners when you get to the Hero or Villain. We will also throw you some of our sticker swag.

    Less
    Estimated delivery
    Ships to Only United States
    1 backer
    $
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  4. Select this reward

    Pledge $15 or more About $15

    1/2 off “GOKU”

    Get a custom made Hero or Villain lunch box filled with goodies.

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    Estimated delivery
    Ships to Only United States
    0 backers
    $
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  5. Select this reward

    Pledge $17 or more About $17

    “WOLVERINE”

    Voucher for a free sandwich of your choice and a “real high five” by the owners when you get to the Hero or Villain. We will also throw you some of our sticker swag.

    Less
    Estimated delivery
    Ships to Only United States
    0 backers
    $
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  6. Select this reward

    Pledge $18 or more About $18

    1/2 off “SINISTER” (limit 10)

    Help us create the next best Hero or Villain sandwich with a themed character of your choosing.

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    Estimated delivery
    Limited 1 backer
    $
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  7. Select this reward

    Pledge $22 or more About $22

    1/2 off "PROFESSOR X"

    Hero Or Villain will donate a meal to homeless person in Detroit

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    0 backers
    $
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  8. Select this reward

    Pledge $25 or more About $25

    “SILK SPECTRE”

    Gets you a t-shirt and sticker with our Hero or Villain logo on it!

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    Estimated delivery
    Ships to Only United States
    2 backers
    $
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    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $25 or more About $25

    1/2 off “CYCLOPS and JEAN GREY” (limit 4)

    You and a friend of your choice can come to our humble abode to play our classic X-Men arcade (four player) and then hit up a night on the town with the Hero or Villain crew.

    Less
    Estimated delivery
    Limited 0 backers
    $
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  10. Select this reward

    Pledge $27 or more About $27

    1/2 off “SUPER SAIYAN” (Kickstarter exclusive)

    Become part of our Hero or Villain lunch box club and get our custom lunch box and receive half off sandwiches for an entire year.

    *This reward must be picked up from the Hero Or Villain Food Truck

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    Estimated delivery
    Limited 0 backers
    $
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  11. Select this reward

    Pledge $29 or more About $29

    “MEGATRON” (Kickstarter exsclusive)

    Get a custom made apron with the Hero or Villain theme on it.

    Less
    Estimated delivery
    Ships to Only United States
    2 backers
    $
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  12. Select this reward

    Pledge $30 or more About $30

    “GOKU”

    Get a custom made Hero or Villain lunch box filled with goodies.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 6 backers
    $
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  13. Select this reward

    Pledge $32 or more About $32

    1/2 off “MARIO” (limit 25)

    Get access to our private event at B. Nektar, one of the largest meaderies in the world, right here in Ferndale, MI. Your pledge gets you a free sandwich right off our truck, our sweet stickers, and a surprise from us.

    Less
    Estimated delivery
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  14. Select this reward

    Pledge $33 or more About $33

    “SINISTER” (limit 10)

    Help us create the next best Hero or Villain sandwich with a themed character of your choosing.

    Less
    Estimated delivery
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  15. Select this reward

    Pledge $45 or more About $45

    "PROFESSOR X"

    Hero Or Villain will donate a meal to homeless person in Detroit

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    Estimated delivery
    1 backer
    $
    Kickstarter is not a store.

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  16. Select this reward

    Pledge $48 or more About $48

    1/2 off “THE BEAST”

    Gain access to our private event at B. Nektar. You will receive a sandwich combo (Better Made chips and Faygo pop), stickers, one of our Hero or Villain T-shirts, and a secret surprise.

    Less
    Estimated delivery
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  17. Reward no longer available

    Pledge $50 or more About $50

    “CYCLOPS and JEAN GREY” (limit 4)

    You and a friend of your choice can come to our humble abode to play our classic X-Men arcade (four player) and then hit up a night on the town with the Hero or Villain crew.

    Less
    Estimated delivery
    Reward no longer available 4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  18. Select this reward

    Pledge $54 or more About $54

    “SUPER SAIYAN” (Kickstarter exclusive)

    Become part of our Hero or Villain lunch box club and get our custom lunch box and receive half off sandwiches for an entire year.

    *This reward must be picked up from the Hero Or Villain Food Truck

    Less
    Estimated delivery
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  19. Select this reward

    Pledge $64 or more About $64

    “MARIO” (limit 25)

    Get access to our private event at B. Nektar, one of the largest meaderies in the world, right here in Ferndale, MI. Your pledge gets you a free sandwich right off our truck, our sweet stickers, and a surprise from us.

    Less
    Estimated delivery
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  20. Select this reward

    Pledge $95 or more About $95

    “THE BEAST”

    Gain access to our private event at B. Nektar. You will receive a sandwich combo (Better Made chips and Faygo pop), stickers, one of our Hero or Villain T-shirts, and a secret surprise.

    Less
    Estimated delivery
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  21. Select this reward

    Pledge $150 or more About $150

    “BRUCE WAYNE” (limit 10)

    Get your name on the outside of our truck when we finish our wrap under the “Kickstarter Super Supporters” wall of fame (Located on the rear doors of the truck).

    Less
    Estimated delivery
    Limited 3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  22. Select this reward

    Pledge $150 or more About $150

    1/2 off "AVENGERS" (limit 10)

    Get your name on the outside of our truck when we finish our wrap under the “Kickstarter Super Supporters” wall of fame (Located on the rear doors of the truck).
    +
    Get access to our private event at B. Nektar, one of the largest meaderies in the world, right here in Ferndale, MI. Your pledge gets you a free sandwich right off our truck, our sweet stickers, and a surprise from us.
    +
    Get a custom made Hero or Villain lunch box filled with goodies.
    +
    Get a t-shirt with our Hero or Villain logo on it!

    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  23. Select this reward

    Pledge $275 or more About $275

    1/2 off "ULTIMATE AVENGERS" (limit 5)

    Get everything in the AVENGERS reward x 2

    Less
    Estimated delivery
    Ships to Only United States
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  24. Select this reward

    Pledge $300 or more About $300

    "AVENGERS" (limit 10)

    Get your name on the outside of our truck when we finish our wrap under the “Kickstarter Super Supporters” wall of fame (Located on the rear doors of the truck).
    +
    Get access to our private event at B. Nektar, one of the largest meaderies in the world, right here in Ferndale, MI. Your pledge gets you a free sandwich right off our truck, our sweet stickers, and a surprise from us.
    +
    Get a custom made Hero or Villain lunch box filled with goodies.
    +
    Get a t-shirt with our Hero or Villain logo on it!

    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  25. Select this reward

    Pledge $550 or more About $550

    "ULTIMATE AVENGERS" (limit 5)

    Get everything in the AVENGERS reward x 2

    Less
    Estimated delivery
    Ships to Only United States
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  26. Select this reward

    Pledge $1,250 or more About $1,250

    1/2 off “TONY STARK”

    Our staff will bring the Hero or Villain food truck to your place of business or an area near you where 50 to 200 of your employees/customers/friends/family members/business partners can enjoy free sandwiches freshly made by the Hero or Villain crew. (Limited to the state of Michigan)

    Less
    Estimated delivery
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  27. Select this reward

    Pledge $2,500 or more About $2,500

    “TONY STARK”

    Our staff will bring the Hero or Villain food truck to your place of business or an area near you where 50 to 200 of your employees/customers/friends/family members/business partners can enjoy free sandwiches freshly made by the Hero or Villain crew. (Limited to the state of Michigan)

    Less
    Estimated delivery
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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Funding period

- (30 days)