THE WAYBACK part 2: recreating summer 1966
Recreating the days of the World Cup Final '66 in VR to trigger memories and conversations for those with Alzheimer's and their carers.
INTRODUCING THE WAYBACK: part 2
Last year we launched The Wayback with a virtual reality film that recreated a popular, positive moment from the past in order to trigger memories and spark conversations for those living with Alzheimer's. For the pilot episode we recreated the sights and sounds of the street parties up and down the country for the Queen’s Coronation on June 2nd 1953. (Youtube: Watch The Wayback 1 film in 360 here. Or if viewing on a smart phone, click the Youtube goggle symbol to watch it in VR)
230 backed the idea here on Kickstarter in the hope that it would make some kind of difference to those living with Alzheimer’s. Over 200 extras & actors and 60 crew volunteered to take part in the shoot. Along with production partners the total number involved in making the first film was nearly 500 people.
Our backers had little reason to believe in The Wayback - but countless personal reasons to want it to succeed. One year on, The Wayback has exceeded all of our expectations.
It has been praised by experts in dementia care as a genuinely useful new tool and truly innovative use of virtual reality. It's made a big impact in the media too, featuring on Sky News, News at Ten, The Guardian, Reuters and dozens of media channels around the world.
‘When we shared it with the residents for the first time, you could visibly tell that they were being flooded by emotion. Dementia can leave you feeling unsure about every situation you find yourself in, but being immersed in familiar moments with The Wayback, going back to a time when their dementia didn’t exist, seemed to restore a feeling of security. And helped start conversations with loved ones and carers.’ – Charlie Hoare, MD, Huntington House Care Home
'Heartwarming' - Sky News
The film is wonderful. The response at our home was unanimously positive with people becoming very engaged and immersed in the film....The residents really enjoyed the authenticity - the settings, furnishings and fashions were all very evocative - Alan Southall, Oxton Grange Care Home Activities Co-Ordinator
'Truly Innovative Use of VR' - The Independent
"We trailed it in our residential community and it was amazing. To see the residents response to the virtual reality film was a feast for the eyes and ears. Very soon they would completely forget about where they were and, from what they were saying, you knew they were completely engaged in the film and what was unfolding in front of their eyes." – Sonya Fenwick, GM, Signature at Coombe Hill Manor
HELP US MAKE THE SECOND MEMORY FILM: GOING WAYBACK TO 1966
The demand for another film has been high since we launched last year. For the second film, we will take people back to the summer of 1966 - another moment firmly in the UK's national conscience; the lead up to the World Cup Final, July 30th, 1966.
Once again, we will actually recreate the chosen scenes in exact detail; from the authentic locations, the costumes, the props and the conversations from that time. The viewer will be able to fully explore the scene, hopefully triggering memories of their own, and starting conversations with their loved ones and carers. The focus is not on the football but on life around it at that time. The World Cup Final simply gives us a point in time to focus memories on,
We have decided to Kickstart this film now in order to maximise PR for the project during this year's World Cup Finals; the more people who know about The Wayback, the more people that can benefit from it. It also seems appropriate given that some of that World Cup Final winning team are now living with the disease themselves; Nobby Stiles, Martin Peters and Ray Wilson.
Our research has thrown up some great memories already:
"We watched it on the telly at home. As extra-time approached, there was a thunderstorm and mum insisted on the telly being turned off and the aerial unplugged (given that lightning would strike one house out of millions in south London). We listened to the only World Cup England are ever likely to win on a dodgy transistor radio."
"I remember it because I wasn’t allowed to watch it. The men had the TV and cans of Watney’s Party Sevens. The women went out shopping for the afternoon - and had to take the children (including me) out with them. So I remember vividly this event that I really wanted to be part of - but was banished from!"
"We had booked a caravan holiday and weren't going to miss our holiday for football. After arriving late in the afternoon, my son Richard and me decided to have a walk into the town. We came upon a crowd of men and boys clustered around a shop window, watching a television showing the World Cup. England were winning 2-1 at the time, and it was almost over when Germany scored an equaliser and I remember Richard bursting into tears."
HOW & WHY IS THE WAYBACK FREE?
The current Wayback episode is available as a free app & free youtube video www.thewaybackvr.com. Many people and care homes have asked why we don't charge for it. As a group of friends who have experienced dementia with our own loved ones, The Wayback is a tool we all wish we'd had access to at the time. By keeping it free, it enables those being cared for at home by a loved one, as well as those in residential care to enjoy the film equally.
In the future, it will of course be necessary for The Wayback to be self-funding and we continue to look for partners who can help make that happen. We'd love to hear from you if you can help us take it forward - email@example.com
WHY ARE WE RAISING MORE THIS TIME?
Last time round we raised £35k which went towards everything from locations to hiring, licensing and catering. Basically everything we couldn't ask favours for. And we couldn't have made the film without it - but we relied on freebies for everything from our 60 strong crew to camera equipment, catering and the entire post-production process.
We have to be more realistic and feel this figure will push us over the line again. We are also applying for grants, such as the Essex Challenge Dementia Prize and other grants as well as talking about ongoing donation partners. But with the clock ticking towards the World Cup, Kickstarter is our best chance of making this film happen.
Should we raise more in this process it will go towards making more Wayback films from other decades and moments in time.
WHAT HAVE THE EXPERTS SAID SO FAR?
People don't just remember their memories, they feel the emotions that went with them. The Wayback enables families to see the person is not lost to dementia but able to still experience and feel being who they were – and share those memories with them. - DR DAVID SHEARD, DEMENTIA CARE MATTERS
The Wayback enables people living with dementia and their loved ones to share memories of and begin new conversations. Through these connections people can maintain their identities, friendships and family links. The Wayback is a powerful resource for professionals and families alike. - PROFESSOR MARTIN GREEN OBE, FORMER CEO CARE ENGLAND
The Wayback has so many applications for elderly care, not only for dementia - CHARLIE HOARE, MD OF HUNTINGTON HOUSE CARE HOME
WHAT IS ALZHEIMER'S?
Alzheimer’s is a form of dementia, which is the biggest health challenge this country faces – costing more than cancer or heart disease. 225,000 people in the UK will develop dementia this year alone. Worldwide, there are an estimated 46.8 million people already living with dementia in 2015. This number will almost double every 20 years, reaching 74.7 million in 2030 and 131.5 million in 2050. And 1 in 3 of us born after 2015, will develop it at some point in our lifetime.
Alzheimer's affects a person's ability to remember, understand and communicate. often resulting in severe memory loss, where people are no longer able to recognise friends and family. Often, they can vividly remember the distant past, but struggle to remember more recent memories. For those of us who have seen its effects up close, it can be a heartbreaking and devastating time.
Items from the past can help start conversations in the present. Many care professionals believe that triggering happy memories from the past can work wonders when caring for people with Alzheimer’s. They can improve physical wellbeing and bring comfort, as these memories help to reinforce a sense of identity and feelings of self-worth. Progressive care homes use props from the past to try and trigger memories that stimulate conversations. This creates an atmosphere of positive connections. The Wayback is an extension of this approach.
WHO ARE THE WAYBACK TEAM?
Creative Team: Dan Cole, Andy Garnett, Howard Green We are creatives working in advertising at Grey & Chi. We decided to create The Wayback after each of us had been affected by dementia & Alzheimer's. The project is intensely personal to each of us and we've worked hard determined to bring it to life. But we couldn't do it without the incredible work, generosity, kindness and brilliance of everyone who's been involved.:
Thomas Thomas Films Our production partners, without whom this project would not be possible. Thomas Thomas Films is a film production company based in London, New York and Los Angeles who bring over 25 years of experience in film production - including relationships with directors of photography, production & costume designers, location scouts, make up artists, post production and sound facilities who can contribute their skills to this project to deliver a highly immersive VR experience.
Director Kevin Thomas Award-winning creative director, commercials director and now film director, recognised at Cannes, D&AD, BTA and collected an Emmy in 2004 for outstanding TV campaign of the year. He is joint owner of Thomas Thomas Films with Philippa Thomas and was awarded the Charles Saatchi Award for contribution to the industry.
Exec Producer: Trent Simpson Trent is Head of Production and Deputy MD at Thomas Thomas Films. Trent has worked on over 100 commercials plus two Australian feature films, Razzle Dazzle (2007) and Cactus (2008). He has also produced numerous short films for directors Kevin Thomas (Sunday Roast), Kim Albright (Edward’s Turmoil & Albatross) to name a few. These three short films all premiered at the BFI London Film Festival.
Exec Producer: Emma Fasson Emma is a Senior TV Producer at Lucky Generals who has produced a number of award winning campaigns for clients such as Lucozade and Gillette. Most recently she produced a huge campaign for Bose where she emptied central London for some epic shots in an empty Piccadilly Circus & Regent Street. "Whilst I’ve never had a loved one be affected by Alzheimer’s, I was inspired to help with this project because I believe this is something that will probably touch my life at some point."
Exec Producer Philippa Thomas Philippa started her career at Ridley Scott Associates producing high profile campaigns for Ridley Scott, Jake Scott and David Bailey. In 1998 Philippa co founded the production company, Godman, and achieved the accolade of Production Company of the Year. Thomas Thomas was set up with Kevin Thomas in 2000 and the company has won numerous awards to its name including an EMMY for best TV campaign.
750mph Music & sound are crucial in triggering memories for those living with Alzheimer's. So getting the best in the business on-board is a massive boost. 750mph is an award winning audio post-production company with studios situated in Golden Square, the heart of Soho, London. They have won numerous awards for everything from IKEA, Army, The Guardian, Nike, Heineken among many others.
The Quarry One of the most creative and talented edit houses in London, The Quarry have assisted us in creating our Kickstarter filmand continue to support the project.
GREY London Original supporters of The WAYBACK since day one. With several members of the team employed by Grey London in our day jobs, we're eternally thankful to everyone at Grey for their continued support for this project - giving us the time to help get the project this far.
We welcome any help - this has and will always be about trying to make one of the most difficult diseases less painful for all. If you would like to get in touch please email us at firstname.lastname@example.org
Risks and challenges
Making sure we help and support people with dementia, specifically Alzheimer’s, in the right way: It is a very complex disease and requires a great deal of care, understanding and know-how to make sure that people can be supported in the right way. We want to make sure that as we develop more films and the virtual reality experience, that we continue to do so fully equipped to navigate all the complexities and the needs of people with dementia of different stages. Thanks to the dementia care professionals who we are working with – Dr David Sheard and Huntingdon House Care Home – we believe we have the right experts behind us to make sure the project can deliver a positive experience and further enrich the quality of care received.Learn about accountability on Kickstarter
- (24 days)