Project image
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$2,362
pledged of 14.000 $pledged of 14.000 $ goal
48
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, May 12 2013 3:35 PM UTC +00:00
$2,362
pledged of 14.000 $pledged of 14.000 $ goal
48
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, May 12 2013 3:35 PM UTC +00:00

About

Beyond Borders

We trying to raise $14,000 to cover all the expenses for Beyond Borders, a graphic design exhibition and a cultural exchange featuring the work of graphic designers living and working in Iran. Highlighting the convergence of digital design tools, new technology, ubiquitous social networks, limitless globalism and age-old cultural traditions, Beyond Borders is a survey of Iranian poster designs that have been completed in the last five years. The work is an exciting hybrid that is equal parts past, present, and future. The exhibition will be hosted in the United States at the American Institute of Graphic Arts’ (AIGA) National Design Center in New York and opportunities to travel the exhibition are being investigated.

The Beyond Borders exhibit, while not a political event, is designed to help promote an open dialogue and exchange of design ideas. As designers, we understand the value in uncommon interaction and we are structuring this event with several key points in mind:

• Iranian design and typography have an incredibly rich history of artistic achievement that spans hundreds of years.

• Farsi typefaces have only recently been digitized, resulting in a new diversity of typographic treatments across Iranian graphic design.

• Emerging technological trends including social media are adding a new layer of interaction in the Iranian design community, building connections and influences between artists and cultures beyond geographic borders.

• Opportunities for U.S. audiences to view contemporary Iranian art and design are rare. This exhibit Beyond Borders gives the American audience a chance to experience a culture, a people and letter forms that may be unknown or misunderstood. It’s is a great event for designers, educators, and anyone interested in cultural exchange.

We have a terrific opportunity to be the first design exhibition here in the United States focused on how the rapid adoption of technology in both life and in the design profession is affecting artists and designers in Iran.

Curatorial process

Our goal is to select between 75 and 100 posters that have been designed within the past five years for exhibition. We plan to do that by reaching out to designers and educators in Iran and encouraging them to personally submit or suggest designers whose work should be submitted to the curatorial committee. Once the work has been selected we will arrange for the original posters to be carefully collected, packaged and shipped to New York for exhibition preparation and installation. 

Our curatorial committee includes:

Steven Heller is the co-founder and co-chair of the MFA Designer as Author program at the School of Visual Arts, New York. Heller has been a contributing editor to Print, Eye, Baseline, Neshan and ID magazines and has had written hundreds of articles, critical essays, and columns for many design and culture journals. Heller is author, co-author, and/or editor of over 130 books on design and popular culture. For over 30 years, Heller was an art director at The New York Times and editor of AIGA VOICE: Online Journal of Design. He was the recipient of the AIGA Medal for Lifetime Achievement in 1999.

Mirko Ilic was born in Bosnia, and established himself as an accomplished European-based designer, art directing numerous posters, record covers, and books. In 1991, Mirko Ilic became art director of the international edition of Times magazine. The next year he became art director of the New York Times Op-Ed pages. With Milton Glaser, Ilic has taught advanced design classes at the Cooper Union and currently teaches masters degree classes in illustration at the School of Visual Arts. Ilic has written several books including Genius Moves: 100 Icons of Graphic Design, Handwritten, and The Anatomy of Design. He established Mirko Ilic Corp. in 1995 as a multidisciplinary studio specializing in graphic design, 3D animation, motion picture titles, and illustration and has received recognition from the Art Directors Club, ID Magazine, Print Magazine, HOW magazine, the Society of Newspaper Design, and more.

Nahid Tootoonchi is an Iranian American graphic designer and educator. She received her undergraduate degree in graphic design in England and her MFA in Communication Art from the School of the Art Institute of Chicago. She has worked as an senior designer and art director for institutions such as Kaiser Permanente, National Geographic and the Nature Conservancy. She
is an Associate professor and co-coordinator of the graphic design program at Towson University. Tootoonchi’s research focus is the graphic design of Iran, particularly its style and subject matter, and the approach to this technologically fast-moving discipline. Tootoonchi has curated Beneath
the Surface; Poster Exhibition from Iran, and has also written and lectured extensively nationally and internationally on this subject.

Amos Klausner worked with the curator of architecture and design at the San Francisco Museum of Modern Art before accepting the position of director of the San Francisco chapter of AIGA. From the high-profile Design Lecture Series and its world-renowned speakers to Compostmodern, a leading conference on sustainability in design, Klausner worked to provide opportunities for inspiration, engagement, and education. After leaving AIGA, Klausner published Heath Ceramics: the Complexity of Simplicity. He also served as editor of Font magazine and has written articles and editorial pieces for Dwell magazine, CMYK magazine, Core 77.com and others. In 2011, he curated the graphic design exhibition Getting Upper at the Pasadena Museum of California Art (PMCA). 

Anne Jackson is an independent designer in Pittsburgh, PA. With over ten years’ experience, Anne’s areas of focus includes information design and content development to create websites that are useful and a delight to use. She holds a BA in French from the University of California at Los Angeles, including one year at Université Paul Valéry in Montpellier, France, and an MA from Carnegie Mellon University. She has written for Usability Interface and is a member of AIGA and ACM. Before coming to Pittsburgh, Anne taught  interdisciplinary and information technology courses at Bellevue College, near Seattle, Washington.

Andrew Twigg runs an independent design consultancy focused on brand strategy and strategic web design. Prior to running his own business, Andrew lived in Chicago where he worked at startups and in agencies with established brands. He is an adjunct faculty member with the Carnegie Mellon University School of Design, teaching web design. Andrew served for two years as President of AIGA Pittsburgh, and sits on the Board of Directors for DesignInquiry, a conference-alternative design research organization. He has written for AIGA Voice and Under Consideration, and has published international articles in DesignTaxi and AIGA Speaks, China.

Pouya Jahanshahi is a special contributor to Beyond Borders. He received an MFA in Graphic Design and Integrated Media from the California Institute of the Arts (CalArts) and today he is a professor at the Laguna College of Art & Design and the Saddleback Community College as well as the principal of XpatStudio. Pouya is a member of the Iranian Graphic Design Society and the Association Typographique Internationale. He continues to speak both nationally and internationally on topics pertaining to Iranian graphic design and his study of "hybrid visual cultures," an examination of global cross pollination that results new graphic and visual typologies.

As an event that shares Iranian design culture, we believe this will be one the most important, if not the most important, to hit the United States in the next few years. It could easily become an open door for cross cultural communication and collaboration. And if that were to happen, we'd be extremely happy.

Our funding request

We're trying to raise $14,000 to cover all of the costs related to coordinating and hosting the beyond Borders exhibition. Your support will help us cover the following costs:

• Designing and printing all of the collateral related to the exhibition including an exhibition invitation and small format exhibition catalogue for onsite distribution.

• Gallery preparation including painting, installing a professional exhibition hanging system for the display of the graphic design materials and the design and application of wall and window graphics.

• Poster collection and shipping from Iran to the United States

• Website design and hosting

• An opening reception - people love wine and cheese!

• Printing and mailing thank you gifts

• If funding is successful and we exceed our goal we will be able to invite and host a world renowned Iranian designer to present a lecture in association with the exhibition.

AIGA agreement letter
AIGA agreement letter

Risks and challenges

Every project has its share of risks and challenges. After thorough consultations with AIGA and our curatorial committee, we believe we are ready to move forward with an exhibition that is positioned for success. The biggest concern we have is the safe transit of posters from Iran to the United States. This isn't a concern born out of political tensions (shipments from Iran arrive regularly in the United States via couriers like DHL). We want to make sure that the material is packaged properly and shipped according to our high standards for safe arrival. It's a valid concern and one that we will carefully address as posters start making their way onto our shores.

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  1. Select this reward

    Pledge $35 or more About $35

    Small poster -
    Pledge $35 and receive a limited edition, 8" x 10" screen printed exhibition handbill designed by renowned Iranian designer Homa Delvaray or Mehdi Saaedi.

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    Pledge $65 or more About $65

    Large poster -
    Pledge $65 and receive a limited edition, 18" x 24" screen printed exhibition poster designed by renowned Iranian designer Homa Delvaray or Mehdi Saaedi.

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    10 backers
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  3. Select this reward

    Pledge $125 or more About $125

    Two large posters -
    Pledge $125 and receive two limited edition, 18" x 24" screen printed exhibition posters. One designed by renowned Iranian designer Homa Delvaray and another by renowned Iranian designer Mehdi Saaedi. Donation is tax deductible to the full extent of the law.

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  4. Select this reward

    Pledge $500 or more About $500

    Exhibition supporter - Pledge $500 and receive "supporter" credit on the exhibition wall and on all additional exhibition collateral. Invitation to special supporter reception. Also receive two limited edition, 18" x 24" screen printed exhibition posters. One designed by renowned Iranian designer Homa Delvaray and another by renowned Iranian designer Mehdi Saaedi. Donation is tax deductible to the full extent of the law.

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  5. Select this reward

    Pledge $1,000 or more About $1,000

    Exhibition partner - Pledge $1000 and receive "partner" logo credit for you or your company on the exhibition wall and on all additional exhibition collateral. Invitation to special partner reception. Also receive two limited edition, 18" x 24" screen printed exhibition posters. One designed by renowned Iranian designer Homa Delvaray and another by renowned Iranian designer Mehdi Saaedi. Donation is tax deductible to the full extent of the law.

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Funding period

- (60 days)