Our names are David (left) and Joe (right). We're trying to make our mark on the world, but we need your help to do it. Thanks for taking the time to read our story.
What Is Superfood Protein: Using only Vegan and Plant-Based ingredients, we've created a protein powder which contains 18g of protein per serving, made entirely from a mixture of Rice, Quinoa, Pea, Chia and Hemp proteins. Our first flavor is Natural Vanilla.
Why Did We Make It: We created it because we wanted to find a healthy and ethically produced Protein Powder. When we couldn't find one, we thought we'd make one ourselves.
- It Helps Grow New Muscle: whilst repairing your body after exercise.
- It Supports Your Body: helping to create important hormones, cells and enzymes.
Victoria Spence (Personal Trainer and Online Coach): "Because it's made up of high protein superfoods as opposed to dairy based products, I am no longer experiencing bloating or stomach pains afterwards... WINNING!"
Contains No: Gluten, Dairy or GMO.
You have the power to help us bring this project to life.
Help Us Make Our First Order: We've put together a wide range of rewards for you, for helping us raise the funds we need. So if you'd like to help us, please check them out.
Our Story: We turned to Whey Protein because its the most popular, but it gave both of us digestive problems. That's when we decided to do a little research.
High in Toxic Metals: One study from 2012 by retail watchdog 'Consumer Reports' found that a variety of whey protein powders on the market today contain worrying amounts of arsenic, cadmium, or lead.
More Research: Studies have also shown it inhibits vitamin D, causes problems with our kidneys and leads to inflammation throughout the body. If you're interested in research, we've put together links to the studies at the bottom of our bio.
Less Allergens and Pollutants: Proteins derived from plants are some of the cleanest you can find. They contain less allergens and pollutants than animal based proteins, such as whey and casein.
The Good without The Bad: When we discovered this, we knew we had to create a plant based protein. That way, we could avoid unhealthy protein powders but still receive the benefits extra protein when we need it.
All 9 Amino Acids: Our body requires 20 different amino acids. It can create 11 of them, but it needs the other 9 completely from our diets.Thankfully Chia, Hemp, Rice, Quinoa and Pea all contain the 9 we need.
We want our Plant Warrior’s to be rewarded if they share our project with their friends, so we have created a referral program!
The Program: If you tell one of your friends about us and they decide to back us, we'll send you an extra bag of Superfood Protein. If you tell more friends, you get more bags. We have a limit of 3 free bags per person, but you can still earn 3 months worth of Superfood Protein completely free. Not bad right?
How It Works: Follow the steps below.
Rules: You must be a PlantWarrior backer, for at least 1 bag of Superfood Protein. You must tell us that your friend is going to back, before they back via email (email@example.com) or kickstarter message. Your friend has to back us, for at least 1 bag of Superfood Protein.
Joe The Giant: He's 6 ft 6 and has a Degree in Marketing. He loves Tennis and Basketball and has 4 years experience in Digital Marketing:
"I found out what I wanted to do with my life when I picked up Richard Branson's book 'Screw It, Lets Do It' when I was 16. I was really inspired by the way he managed to succeed in business, but at the same time have a positive effect on society and help the world."
Taekwondo David: He's a health and fitness enthusiast who (almost) has a black-belt in Taekwondo. He has a degree in Marketing and 5 years experience in Digital Marketing:
"I follow the simple philosophy of entrepreneur Gary Vaynerchuck. He preaches that in life, if you hustle to fulfil your passions…then success will follow."
Goal 1: Our main goal is to fund Superfood Protein, but we have a lot of product ideas that we think you're going to love. We want to create healthy, nutritional products which are jam packed with everything your body needs to be at the top of its game.
Goal 2: If we reach our second goal, we're going to get the ball rolling on our second product Superfood Greens. It is a 100% natural greens powder filled with 10 powerful green vegetables and grasses. It's designed to boost immunity, alkalise your body and fill it with antioxidants and polyphenols.
When it's available, we'll provide all of our backers with exclusively large discounts.
Just good natural ingredients, and nothing else.
Our Aim: We strive to provide a clean, healthy amount of quality protein with a balanced amino acid profile, not too much, not too little.
A Healthy Alternative: The reason we came up with the idea of Superfood Protein, was because we wanted to find a healthy alternative to Whey Protein.
Whey Proteins Negative Effects: After doing our own research, we found that there were many studies out there pointing to one conclusion. Whey Protein isn't good for us.
- High Metals: When Whey Protein Powders Were Tested, They Found High Levels of Toxic Metals (Consumer Report)
- Kidney Damage: Whey Protein Causes Excessive Strain on Your Kidneys, Which Leads To Kidney Problems (American Journal of Kidney Disease)
- Vitamin D: Protein Derived From Milk Inhibits Our Vitamin D, Increasing the Risk of Auto Immune Disease (The China Study + Guyton and Hall Textbook of Medical Physiology)
- Liver Damage: Whey Protein Elevates Ketone Levels in Our Blood, Increasing the Risk of Ketosis & Liver Damage (Kaplan University’s School of Health Sciences)
- Heart Health: Excessive Whey Protein Intake May Result In The Development of Abnormal Heart Rhythms and Possible Cardiac Arrest (Nutrition Therapy and Pathophysiology)
Risks and challenges
We've analysed previous kickstarter campaigns and researched how other project founders have used crowdfunding to start their business, and we're sure we have the ability to be successful.
As our campaign is based around one product (Superfood Protein), we made sure that we had the product made at a full prototype level and had agreements with our chosen manufacturer in place before we set this project live. As soon as the project is complete, we'll be able to place the order for Superfood Protein and give our lovely backers the product.
In terms of logistics and other planning processes, we've considered the end to end execution of delivering the Kickstarter rewards and we are comfortable that we can meet the delivery dates for all the rewards. We've also calculated that if we meet the goal of £3,000 we will have enough to place our first order and start PlantWarrior as an official company.Learn about accountability on Kickstarter
- (30 days)