There is a time and place where one's perception is changed, and a realization sweeps over what they thought they knew. For me, I had the belief that my pizza was average. Hundreds and hundreds of pizzas that I made, were just good, but not the kind that make you close your eyes and say, "WOW, this pizza is life changing (or something along those lines). It took a long time, but finally one day, i knew that the pizza i made, was better than many of the pizzeria's in my surrounding area. This confidence sparked the seed for Pizzeria MOTO.
Fast forward a couple of years....I saved up enough money for our first trailer, and dove in head first to our endeavor. There were many challenges that we faced, but we're now approaching our 3rd season. We're now at a point of growth that we are running into some challenges. Our business is small, but we are eager to obtain more work and do more gigs. A couple things that are stagnating this growth are a larger, more efficient oven & a trailer that houses the oven that is larger to store things and takes less time to setup.
To do what we do, our current oven has it's challenges in retaining heat for long periods of time consistently and cooking a large amount of pizza. It has a 40" hearth and we are looking to upgrade this oven to a 48" hearth. More importantly, the new oven that we are looking to purchase has a thicker floor too, which, will make our pizza more consistent, and allow us to cook more things and expand our product offerings to our customers.
The second thing we're looking to do with the funding is purchase an enclosed trailer to house the oven in. The trailer will enable us to do many different things in addition to our food prep, but will make setting up much easier and allow us to do more events throughout the day.
Any additional funds that we receive will be used for marketing, advertising, website maintenance, and operating capital.
Risks and challenges
We started Pizzeria MOTO with MANY challenges facing us. I was just laid off from my job and I had the will and drive to not let that happen again. The economy was not the best economy it had been in previous years (an understatement for 2008) and there were many risks that we took to make it a success. For the first year and a half of business, I maintained a full time job in addition to working full time building Pizzeria MOTO. In addition to that, our daughter was born around the same time, creating both a huge blessing, but also a major lifestyle change while starting a business.
We've got a fairly good following so far and we have doubled our business from our first season to our second season. We expect with the addition of the second oven, we should be able to double our business again creating more stability to the business and the people that work for us. Taking this next step will also give key employees the opportunity to grow and take on more responsibility, and Pizzeria MOTO will also be able to strengthen our local economy more by hiring additional people.
The biggest risk and challenge that we're trying to overcome with the 2nd unit is about making a unit that can operate more efficiently, operate in a variety of weather conditions (wind, cold, rain, etc), and be able to put more pizza's out better than ever before. We are mitigating many of the risks associated with this type of business, by creating a unit that is enclosed and has the capability of turning out more pizza's with a larger oven.
We've had very good success so far, and are 100% confident that with the right funding, we will be able to be successful with this next project.
$18 backers are great!...and they shall be rewarded with the knowledge of pizza. We'll send you our Pizza Manifesto (years and years of pizza wisdom) along with several recipes for how to make the best pizza you've ever made in your home oven!
An option for people that are out of town and love pizza and bread. We'll send you some of our sourdough starter we propagated ourselves from Rye Flour, along with detailed instructions on how to care for it, and how to use it in pizza or bread. You also be able to use this in various other applications too, like super fluffy pancakes and ethereal waffles too!
Out of towners and in towners alike will receive a custom, one of a kind Pizzeria MOTO t-shirt. Shirts will be printed on high quality, extremely soft tee's using a discharge printing method. This printing method creates a shirt that is long lasting, and stay's soft for years and years to come.
$50 backers are sweet. They will come to understand the power of what pizza can be, when they stop by any of our public events and pick up 4 pizza's of their choosing by July 2013. (redemption does not have to be at one public event)
Fuggedaboutit! $95 backers will receive a family size pan of MOTO's almost famous Classic Lasagna and 4 pizzas at any public event. So good you'll want to go tell Donnie Brasco. (LOCAL ONLY - Free delivery - delivered so you can use whenever you want!). Delivered within 20 miles of 20175.
$130 backers are in need of something special. Perhaps, a custom made hardwood peel made by the crew of Pizzeria MOTO. We are taking our past wood working experience and crafting up some beautiful pizza peels. These are not only functional but also made with local hardwoods. We'll be turning these out as soon as the projects done.
$300 backers are serious. They are serious about food, especially pizza, and want to learn more. You all will receive a class on pizza, discussing how to make dough for various cooking methods, fermentation, stretching, and cooking in our wood fired oven...and of course, we will eat the fruits of our labor. (class size will be approx. 6 people each and will be held in January, Feb & March in Northern VA). You will also receive a credit for 5 Pizzeria MOTO's pizza's at any public event in 2013.
$1000 backers are REALLY serious about their craft of baking and pizza. We will hold a 4 hour private class with you, at your house, with our oven, learning everything above. Redeemable from Dec 2012 - April 2013, subject to availability. You will also receive a credit for 10 Pizzeria MOTO's pizza's redeemable at any public event in 2013.
$1200 backers will get a wood fired party at your location for 40 people that will include appetizer, salad, and three types of wood fired pizza. This is redeemable from Dec 2012 - April 2013 anytime and within approx. 100 miles of 20175.
These backers will receive their name permanently emblazoned on our new trailer knowing they have forever made an impact on MOTO and the pursuit of turning out serious pizza. And, you will also receive a private party for 100 of your friends. Party will include salad, appetizer, four types of wood fired pizza & desert. Redeemable anytime in 2013 from Sunday thru Friday (Saturday's excluded) and within 100 miles of 20175
Party of the year at your place for 150 of your closest friends, or just people that REALLY want to try some killer pizza. This option will include salad, 4 types of our signature wood fired pizza, desert and soft drinks. Of course, your name goes on our new trailer for good too. Valid anytime in 2012 or 2013 based on calendar availability, and within approx 100 miles of 20175.