The Story Of Madam Clara
Truth be told, the backstory of the original Madam Clara deck might surprise you. I created the Madam Clara character as part of a year-long project leading up to the Salem Witches Ball on Halloween. I have always been fascinated with the dark and mysterious world of antique carnival and circus imagery. I wanted to create an experiential "costume" that was based on a vintage penny arcade fortune teller (the old lady in the glass box) and I wanted to dispense single fortune cards to bring the experience full circle.
Being it was in Salem, authenticity was very important to me, so I researched the subject of tarot tirelessly, but I also felt somehow guided in the creation of this deck, which became a true labor of love for me. The fortunes needed to be genuine to the cards, but I wanted them to be mysterious and also a little kitschy, if you will.
The designs are true to the archetypal symbolism in the Rider-Waite decks, but uses a combination of collage, vintage engravings and graphic patterns. While the deck is not 3D, I definitely had in mind the left-right brain balance and tension in the design.
The Original deck has almost completely sold through (about 450 decks and so many great reviews on Etsy, Amazon and eBay). With less than 10 left in inventory, it was time to reissue the deck with some improvements!
I have also included two new extra card designs in the 2nd edition: The Hand Of Mysteries and The Eye of Providence. Both can add significant insight into your readings if you choose to include them, Of course, you are free to interpret as you will.
What's new in the 2nd edition?
The cardstock will be a much higher quality and have a casino quality linen finish that gives shuffling that magical air-cushion feel. The colors will be more vibrant will better printing. Also, the borders are now black, which frames the cards with a more intense "pop"; likewise, the fortunes on each card are now reversed to black with white text. Many of them have been updated.
I will continue to upload full size images of each of the suits for you to see more clearly how the deck is put together.
I hope you enjoy the deck. It has inspired me to keep going and create additional works, which I will share the progress on madamclara.com website. Feel free to contact me with your comments and suggestions!
Risks and challenges
Great news for my supporters! The entire 2nd Edition Deck is complete -- all 78 illustrations in the minor and major arcana, as well as the two new "extra" cards. Once this deck is funded, I will be ready to go and get it printed to fulfill orders quickly! I still need to design the deck box and would love your opinions and will share progress on this site. Owners of the original Madam Clara Sees All and MidCenturian decks know that I have included a matching pouch with every order.Learn about accountability on Kickstarter
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